Practical Ecommerce

12 Brands that Use Instagram to Show Products, Share Culture

Instagram is the social platform for visual content. For brands, Instagram can be a place to show off products, celebrate your culture, feature your community, and even make some sales.

Here is a list of brands on Instagram. Some of the brands post their own content, while others feature images and videos from followers and contributors. Several of the brands offer feeds to purchase items from images.

Airbnb

Airbnb on Instagram.

Airbnb on Instagram.

Airbnb displays pictures of compelling travel destinations, beautiful properties, fun holiday activities, and everything that makes you want to take a trip. Fans share their own travel experience with #airbnb. Followers can also click the images from a feed to book a listing. Airbnb has 866,000 followers on Instagram.

ASOS

ASOS on Instagram.

ASOS on Instagram.

ASOS is a U.K.-based fashion-retailer for twenty-somethings. Its Instagram page features images from the brand’s own stylists, such as @asos_tony or @asos_felicity, and their many followers, who can post their looks using #AsSeenOnMe. There’s a link to its As Seen On Instagram shopping gallery on the ASOS website. ASOS has 4 million followers on Instagram.

National Geographic

National Geographic on Instagram.

National Geographic on Instagram.

With its army of globetrotting photographers, National Geographic has the ideal visual content for Instagram. The magazine uses the platform to expand on its content, giving the history of each image along with a link to each contributor’s Instagram page. National Geographic has 44.9 million followers on Instagram.

Pabst Blue Ribbon

Pabst Blue Ribbon on Instagram.

Pabst Blue Ribbon on Instagram.

Pabst Blue Ribbon fills its Instagram page with pictures of the iconic can in many different styles and locations. Followers join the conversation with #PabstBlueRibbon, #PBRmusic and #PBRart. Pabst Blue Ribbon has 124,000 followers on Instagram.

Pure Michigan

Pure Michigan on Instagram.

Pure Michigan on Instagram.

Pure Michigan fills the feed with stunning pictures and videos of the beautiful state from its followers. Currently followers are posting 30-second snow day dance videos with #MiSnowDayDance. Pure Michigan has 332,000 followers on Instagram.

GE

GE on Instagram.

GE on Instagram.

GE loads its Instagram page with images of its impressive engineering, from a plethora of large jet engines to miniscule electronic control components. GE has 214,000 followers on Instagram.

GoPro

GoPro on Instagram.

GoPro on Instagram.

As creator of an action-camera, GoPro has a big advantage on Instagram, where it posts stunning action shots and videos. GoPro posts a photo of the day and promotes featured photographers like pro surfer Mark Healey (@donkeyshow). GoPro has 8.2 million followers on Instagram.

FedEx

FedEx on Instagram.
FedEx on Instagram.

FedEx shows images of its global shipping business in action, from runway jets to city vans to running delivery people. The variety of pictures tells the story — FedEx is everywhere. FedEx has 38,600 followers on Instagram.

Mission Bicycle

Mission Bicycle on Instagram.

Mission Bicycle on Instagram.

Mission Bicycle is a custom bike shop in San Francisco. While featuring its brand of custom bikes, the Instagram page mainly celebrates bikes and bike fanatics. It’s a good example of passion through pics. Mission Bicycle has 44,900 followers on Instagram.

Urban Outfitters

Urban Outfitters on Instagram.

Urban Outfitters on Instagram.

Urban Outfitters uses Instagram to share pictures of best looks, spaces, music, and lifestyle ideas. Contributors like @jackjunk and @mia_colona each have their own army of followers. Followers can shop the feed at the UO Community site. Urban Outfitters has 4.4 million followers on Instagram.

Starbucks Coffee

Starbucks Coffee on Instagram.

Starbucks Coffee on Instagram.

Starbucks fills its feed with colorful images and videos of its coffee products and promotions. Followers can purchase from the images at like2b.uy/starbucks. Starbucks Coffee has 7.8 million followers on Instagram.

Red Bull

Red Bull on Instagram.

Red Bull on Instagram.

Red Bull is a lifestyle brand, so it’s no surprise that the beverage isn’t the entire focus of the feed. However, the almost total lack of branding from the extreme-outdoors content is a surprise. The feed is filled with thrilling photos and videos of extreme skiing, driving, flying, surfing, biking, and skydiving. Red Bull has 4.3 million followers on Instagram.

Sig Ueland
Sig Ueland
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