Practical Ecommerce
    Get the Practical Ecommerce RSS feed

    Ben Chestnut

    Ben Chestnut

    Ben Chestnut is CEO and co-founder of MailChimp, a self-service email marketing firm for small to mid-sized businesses.


  • Conversion

    Growing Your Email Subscriber List With Contests

    July 28, 2008 •

    Cultivating a solid, permission-based email list can take a lot of time. So some businesses understandably get impatient waiting around for their lists to grow. For these businesses, online contests may be an attractive quick fix. As an example, let’s say a newly launched shoe e-retail... Read More »

  • Conversion

    Email Marketing: Avoid This "Deadly" Mistake

    April 14, 2008 •

    Over the years, I've seen many ecommerce store owners make one simple but deadly mistake when they get started with email marketing: They send emails to old, obsolete email addresses. Does this sound like you? You started your ecommerce store a few years ago. Even back then, you had t... Read More »

  • Conversion

    Email Marketing Report Card: Delight.com

    February 11, 2008 •

    Delight.com sells gifts, fashion accessories and home decor items. It claims to make the online shopping experience quick, fun and simple. But what about its email marketing? Delight.com requested a review from Practical eCommerce of its email marketing activities, which we are please t... Read More »

  • Conversion

    Email Marketing Report Card: Accepted.com

    December 10, 2007 •

    Accepted.com provides admissions consulting and application-essay-editing services that help people get into top business schools, medical schools and graduate schools. It produces a free monthly email newsletter called “Odds ‘N Ends” and the staff of Accepted.com has requested that Pra... Read More »