Feras Alhlou

Articles by: Feras Alhlou

Feras Alhlou

Feras Alhou is founder of Start Up with Feras, an advisory firm for consulting and services businesses. He has started, grown, and sold companies in Silicon Valley and abroad, scaling from launch to multimillions in annual revenue. One of those companies, e-Nor, a digital analytics consultancy, he sold to global media giant Dentsu in 2019.

Feras is also an author and speaker and has served as an advisor to 150-plus founders and companies.

Connect with Feras on Linkedin, sign up for his Daily Advisor newsletter, and follow his YouTube channel.

Staffing
Lessons from Building a People-first Culture

May 13, 2024 • Feras Alhlou

A serial entrepreneur looks back. Employees and attitude drove his success — more than the products or services.
Analytics & Data
Google Analytics: Tracking Demographics of Ecommerce Visitors

February 25, 2014 • Feras Alhlou

Say you’re running a paid-search marketing campaign for your ecommerce site. To maximize performance, you’d like to know: Who is visiting your site; How they are getting there; What they are interested in; Demographics:
Analytics & Data
Google Analytics: Configuring 10 Key Ecommerce Metrics

January 29, 2014 • Feras Alhlou

Meaningful analytics for ecommerce sites are different from, say, news sites. Ecommerce sites should track metrics that produce or prevent actual sales, after all. Which campaign generated sales? When did ...
Analytics & Data
3 Google Analytics Reports that Hinder Analysis

November 19, 2013 • Feras Alhlou

There is an abundance of analytics data for ecommerce businesses. Finding actionable insights, however, requires persistence and hard work. But it pays off handsomely. In this article, I’ll describe three standard ...
Analytics & Data
Holiday Analytics: 13 Tips to Prepare your Ecommerce Site

September 25, 2013 • Feras Alhlou

The holiday season is fast approaching. As you get your ecommerce products, promotions, and backend processes in place, take your analytics and optimization up a notch. Don’t just focus on ...
Analytics & Data
5 Ecommerce Metrics You Should Be Tracking

August 8, 2013 • Feras Alhlou

When it comes to ecommerce analytics, business owners and marketing managers typically focus on metrics like conversion rates, number of transactions, and average order value. These are valuable, and should be monitored. After all, measuring such outcomes is what directly impacts reven...
Analytics & Data
Ecommerce Analytics for Multiple Devices, Channels

July 12, 2013 • Feras Alhlou

Many ecommerce owners use analytics to measure page views, traffic, and conversion rates. That is all well and good, but it is old-school. In today's multi-device, multichannel world, marketers are finding it challenging to connect the dots between the web, mobile, and their backend da...
Analytics & Data
3 Key Google Analytics Reports for Ecommerce Merchants

May 24, 2013 • Feras Alhlou

Ecommerce merchants know it’s important to track sales, customer activities, and marketing campaigns. They can do this in Google Analytics. When it comes to finding actionable insights, however, in almost every case merchants need to be comfortable with the concept of segmentation. Ther...