There are many ways for ecommerce merchants to use Facebook’s photo gallery. My article last week — “Facebook Photo Albums: Maximize the Marketing Value” — outlined a number of them.
Here are 10 examples of ecommerce merchants and small businesses that are taking advantage of Facebook photo albums for marketing purposes.
1. Organic Valley Focuses on Farmer-Owners
2. Florabella Takes 365 Days of Photos
Florabella Collection offers Photoshop Actions, Photoshop Elements Actions, Photoshop Textures, Digital Papers, and Vintage Frames for photographers. The company created a photo album containing an entire year’s worth of photos — one for each day — featuring different Photoshop techniques.
3. Factory Direct Craft Features Employees and Owners
4. Knife Cave Carves a Contest
5. Coffee.org Has Profile Photos Galore
Family owned Coffee.org sells a line of coffee and single cup coffee pods. The owners apparently believe that, if one profile photo is good, 192 must be better. That’s how many are contained in this photo album. While perhaps a bit excessive, it serves as a good reminder to change your profile photo on occasion.
6. Mountain Rose Herbs Showcases Special Events
A maker of organic teas, Mountain Rose Herbs used this Facebook photo album to showcase its presence at an organic foods trade show. This is just another example of a company giving its fans a look behind the scenes.
7. Intrepid Travel Features ‘Intrepidites’
8. Easy Lunch Boxes Shows How to Pack a Lunch
The mission of Easy Lunch Boxes is to “help everyone quickly, easily, and affordably pack great meals to go, while encouraging a sustainable lifestyle.” One way to help busy moms is by showing different lunchbox meal ideas. Lunchbox meal ideas come not only from the brand, but customers too.
9. IdeaPaint Encourages Writing on Walls
IdeaPaint turns any smooth surface into a high performance dry-erase canvas. In other words, the company encourages kids to write on the wall. This photo album provides creative ideas for how to use the product at home.
10. Kidfresh Proves Healthy is Fun
Kidfresh makes 100 percent natural food for children. The food may contain vegetables, nutrients, vitamins and fiber, but don’t tell the children featured in this photo album. They appear to enjoy it.