Develop your own Facebook strategy by observing the success of other retailers. Stylophane, a digital marketing agency, provides a free Social Index that tracks the growth and activity of more than 3,000 fashion and beauty brands.
Here is a list of top retailers on Facebook for the month of July. These retailers are ranked in a variety of categories, including the growth of likes and engagement. (Engagement is calculated by adding the number of comments, post likes, and shares, and dividing that total by the number of posts.)
Altar’d State has a mission to offer a distinctive shopping experience for women and change the world for the better. It donates a portion of its sales to charities, funds employee volunteer hours, and works with vendor partners that share its mission to give back.
Its Facebook page ranked number 1 in growth for sites with at least 100,000 fans. With 30,251 new likes, it had a 31.74 percent increase over the previous month.
Zappos Couture is for the ultra-stylish, or anyone looking for the latest items from the international fashion houses. Zappos Couture strives to provide amazing clothes and curated collections, along with the traditional Zappos.com experience of fast order processing and free shipping.
Its Facebook page ranked 3 in growth for sites with at least 100,000 fans. With 23,901 new likes, it had a 11.86 percent increase over the previous month.
Torrid offers trendy plus-size clothing, including the latest apparel, lingerie, swimwear, and accessories. Its collection is inspired by and designed to fit young stylish women who wear sizes 12 to 28.
Its Facebook page ranked 4 in growth for sites with at least 100,000 fans. With 64,946 new likes, it had a 11.59 percent increase over the previous month. It also received 2,008 comments.
Chie Mihara launched her shoe line in Elda, Spain, in January 2002, to offer women something different — footwear designed by woman for women — with a priority placed on design and comfort. Chie Mihara clients include Bergdorf Goodman and Neiman Marcus in the U.S., Selfridges in England, and Le Bon Marché in Paris.
Its Facebook page ranked 1 in engagement among all retail sites in Stylophane’s Facebook Fashion Index.
James Avery Jewelry
James Avery Jewelry is a family-owned company offering jewelry designs in sterling silver, 14K and 18K yellow and white gold, and gemstones for women and men. It designs, manufactures, markets, and sells its own products.
Its Facebook page ranked 1 in engagement for sites with at least 100,000+ fans. It had 1,312 comments, 49,322 post likes, and 2,438 shares.
eBags sells its own branded luggage, travel accessories, and handbags, as well as luggage from a wide selection of brands. Browse over 55,000 bags to find the bag. eBags also provides demonstration videos and has amassed more than 2.5 million customer reviews. Since 1999, eBags has shipped more than 20 million bags.
Its Facebook page ranked 2 in engagement and 1 in comments for sites with at least 100,000+ fans. It had 23,265 comments, 26,763 post likes, and 3,409 shares.
Manic Panic sells its line of counter-culture hair color, cosmetics, and fashion products. The company started out as a punk-style boutique in 1977 by two sisters, Tish and Snooky, who were singers in the original Blondie lineup.
Its Facebook page ranked 3 in engagement for sites with at least 100,000+ fans. It had 1,994 comments, 88,388 post likes, and 5,297 shares.
Ashley Stewart is a retailer for the plus-size urban woman, sizes 12-26. Seeking to be sexy and inspirational, Ashley Stewart emphasizes trendy fashion for the plus-size woman of style. In addition to its online store, Ashley Stewart shops can be found in urban areas from New York to Los Angeles.
Its Facebook page ranked 4 in engagement and 4 in Shares for sites with at least 100,000+ fans. It had 4,028 comments, 239,553 post likes, and 11,479 shares.
Yepme is an online shopping company based in India. The online store sells its private label fashions, specializing in men’s and women’s garments and accessories. The company began promoting Yepme as a private label apparel brand in 2011.
Its Facebook page ranked 2 in comments, 4 in post likes, and 5 in shares for sites with at least 100,000 fans. It had 19,193 comments, 831,833 post likes, and 7,937 shares.
Easy Spirit designs shoes for woman who have an obsession with comfort. Easy Spirit is part of The Jones Group, which owns over 30 brands, including Anne Klein, Jones New York, Gloria Vanderbilt, and Nine West.
Its Facebook page ranked 1 in growth and 2 in engagement for sites with between 10,000 and 100,000 Fans. With 3,179 new likes, it had a 19.75 percent increase over the previous month.