Practical Ecommerce

10 WordPress Ecommerce Conversion Optimization Tools

Ecommerce conversion optimization has become well established over the past few years. But it is not adopted by all merchants because of the perceived time and difficulty.

For merchants that use WordPress platforms, plugins can simplify difficult and time consuming tasks. In this article, I’ll review key conversion rate optimization tips, as well as 10 WordPress tools and plugins to help with the process.

A/B and Multivariate Testing Plugins

  • Visual Website Optimizer WordPress Plugin. A/B testing is at the heart of conversion rate optimization for ecommerce. It compares your improved page elements against the originals. A/B testing is where the theories are put to test. One of the most popular testing platforms is Visual Website Optimizer. You can add it your WordPress site without touching a line of code.
Visual Website Optimizer

Visual Website Optimizer

  • Optimizely WordPress Plugin. Optimizely is one of the easiest A/B and multivariate testing platforms. From the second you hit Optimizely’s home page and are prompted to test any URL and experiment with the design, you realize how user-friendly it is. Once you create an Optimizely account, install this plugin and drop in your product code to get testing.
Optimizely Plugin

Optimizely plugin.

Customer Feedback Tools

  • Olark Chat. Olark live chat puts you in front of shoppers while they are considering a purchase on your site. This is the best time to answer questions. There is a WordPress plugin for Olark, but it’s not developed by the company. Olark’s own WordPress integration guide instructs that you simply drop the code into a text widget.


  • Qualaroo Customer Surveys. Qualaroo helps you understand the difficulties your shoppers have on your website. You can ask qualitative questions to get the answer to why visitors aren’t converting. Qualaroo has a small minimized bar that sits at the bottom of your website and nudges your customers at certain points of the sales and lead-generation process. The insight you glean from visitors will help you to make smarter A/B tests and permanent user interface changes. There are no Qualaroo WordPress plugins to my knowledge. But Qualaroo provides a simple guide for adding the code to your WordPress header.


Product Page Plugins

  • Cloud Zoom WooCommerce Extension. High quality product photos are now the standard for ecommerce shops. You can show high quality detail of your products with the Cloud Zoom plugin for WooCommerce, a popular WordPress ecommerce platform. When shoppers hover over a product image, they can see the details, similar to what Zappos does for its product images. A shopper that can see more about your product right on your product page is more likely to convert and complete the sale.
Cloud Zoom

Cloud Zoom

  • WooCommerce Review for Discount Extension. WooCommerce has plenty of helpful extensions. The “Review for Discount” extension encourages visitors to leave reviews and then receive a discount once completed. Reviews add trust, credibility, and unique content to your product pages. Discounts entice shoppers to make a purchase before the discount expires. Both are excellent methods for increasing your conversion rate.
WooCommerce Review for Discount

WooCommerce Review for Discount

Personalization Plugins

  • WP GeoIP Country Redirect. When you have shoppers from different countries with different languages and currencies, it’s key to direct them to the relevant pages to reduce the bounce rate. With the “GeoIP Country Redirect” plugin you can direct visitors from specific countries to the pages you want them to see first. This is a must have for sites that cater to an international visitors.
GeoIP WP Plugin

GeoIP Country Redirect plugin.

  • Jigoshop Wish List Plugin. Jigoshop is a popular WordPress ecommerce platform. The Jigoshop Wish List plugin allows shoppers on that platform to create wish lists of their favorite products. Many of us have experienced Amazon’s clever use of wish lists, when it shows products that shoppers have added to their wish lists to entice the shopper to add them to the cart. With this plugin, Jigoshop users can help shoppers personalize their experiences and create wish lists.
JigoShop WishList

JigoShop Wish List.

Checkout Tools

  • WooCommerce Points and Rewards. The checkout process is where many conversions are lost. Once the shopper sees the total price and starts filling out information, he can get impatient and abandon the cart — sometimes for good. You can encourage the sale by offering discounts with WooCommerce Points and Rewards. Set the points to whatever scale you want and have customers redeem these points for discounts or special offers. It’s an innovative solution to cart abandonment.
WooCommerce Points and Rewards

WooCommerce Points and Rewards

  • McAfee Secure. Security is not specific to WordPress ecommerce. It is critical to all ecommerce sites. Show shoppers that their sensitive information is safe by integrating web security safeguards like McAfee Secure into your WordPress site. Along with SSL encryption, web security safeguards scan your site for vulnerabilities and malicious threats, to help protect customer data, which will likely increase your conversions.
McAfee Secure

McAfee Secure

Joe Robison

Joe Robison

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  1. Dan January 16, 2014 Reply

    Great tips in this, especially with A/B and multivariate testing platforms you can really squeeze the most out of your conversion rates. One thing I’d suggest though, is reducing checkout friction to an absolute minimum, more form fields –> less revenue! You can achieve this in WooCommerce with a plugin like this:

  2. Toni Villegas January 17, 2014 Reply

    Great post. Conversion Optimization is one of the most important aspects to take into account in your business. I’m one of a Nelio Co-Founders. We provide a native WordPress solution for A/B Testing. So you can create the tests and monitor the results from the WordPress Dashboard and once you have a winner, with us you can set it as the new default option in one click. Check it out at

  3. Dennis van der Heijden January 17, 2014 Reply

    For next update please add Convert Experiments

  4. Joe Robison February 15, 2014 Reply

    Thanks for the additional suggestions guys, will have to check these out and follow up in a future post!

  5. Johnson Moris April 14, 2014 Reply

    With a welcome redirect i have managed to get a lot of subscriptions from my landing page. I do use this plugin and it has helped to improve the traffic am getting to my landing page.

  6. Zachary Swetz February 29, 2016 Reply


    I’d also like to add ‘Plugin A/b’, which auto-optimizes WordPress Featured Images.

    Just upload two images to each post, page or product and the plugin takes care of the rest.

  7. Roeland Van Oostenbrugge November 8, 2017 Reply

    Please have a look at Conversion Monitor. This tool measures your user’s behavior and warns you about the bottlenecks it found on your shop. This makes conversion optimization more easy and effective.

    With a plugin for Magento and Woocommerce, installation is easy.
    You can find it on

    I am one of the co-founders