Practical Ecommerce

10 Free Content Curation Platforms

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as the successor.

Many businesses are embracing content curation — the process of collecting, commenting on, and linking to the content of others. The premise is find relevant articles, tips and tools that your prospects and customers would find valuable, and then share them on a platform that you brand. In the end, your prospects and customers would presumably perceive you as a subject matter expert and a valuable source of information in your industry.

Here’s a list of ten free content curation tools you can use to add value to your brand today.

The platform allows you to share and aggregate content from your Twitter followers, hash tag searches, or through a bookmarklet on your browser bar. Free to use for the basic version, with prices ranging to $79 a month for a fully branded version.


Follow RSS feeds via Shareist’s backend and curate them on themed pages, or simply surf the web and share what you find through a bookmarklet. The Shareist platform also includes tools for sharing your own curation sets through social media.

Shareist screen shot


A “online newspaper” can be automated to follow Twitter feeds, social media hash tags — and then publish snippets of articles relevant to your customers. Automated tweeting of your daily paper can result in new followers and retweets, extending your social media presence.

MyCurator WordPress Plug-in

If your website is built on WordPress, then this plug-in can help you curate content from numerous sources to turn into blog content. It should be noted that the free version is intended for individuals and not-for-profits. So try it on your personal blog before deciding to use it for business.

MyCurator WordPress Plugin

MyCurator WordPress Plugin


The free version of CurationSoft is an ad supported desktop tool. It looks only at Google’s blog search to find content. However, with unlimited keyword searches and the scope of Google’s index, it’s still an excellent means of gathering information you may want to share. The pro version is $59 a year, and adds some social media outlets such as Twitter and YouTube to the content sources.

CurationSoft Content Curation Software

CurationSoft Content Curation Software


By leveraging the Utopic network, or your own social media consumers, Utopic allows you to visually create interest areas and share them in any manner you choose. As of now, there are options to log in with Twitter or Facebook.

Utopic - Visual social bookmarking.

Utopic – Visual social bookmarking.


Historious allows you to bookmark content from anywhere, and capture it as it existed the moment you bookmark it, essentially creating an archive of the web as you see it. You can share your bookmarks as a search engine, allowing your followers and consumers to search your database of curated content. Note that the free plan may include affiliate links, meaning Historious is making money from your curated content.




This platform allows you to curate content visually in a branch-like fashion, and then share elements of your tree with other members and elsewhere. You may sign in and create an account with Twitter, Facebook, or Google credentials.




Listly acts as a crowd-sourced curation tool. After registering for an account, you create lists that you can then invite people to add to, vote on, or comment on. There’s a high level of engagement possible on your own blog if you choose to embed the list there.




The Pluggio platform treats curation a little differently, allowing a user to follow along with social conversations, and Tweet or mention things of interest from a content stream. Pluggio is free for one user, and offers team plans as well.



Kevin Webster

Kevin Webster

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  1. Mark Tilly October 12, 2012 Reply

    Thank you for including MyCurator in this great list of tools for content curation.

  2. Kelly Hungerford October 15, 2012 Reply

    Hi Kevin, Thanks for shout-out. This list is great and covers a nice range of curation tools. I’ll be sure to share it with our community!

  3. WordShow October 16, 2012 Reply

    thanks for the list of aggregation & info sharing tools. I just rev’d notice of free service in Beta, called – no registration even required to use it. This makes it seem a bit simpler to use than all other tools mentioned in your list. I’m still testing it.

  4. Craig Silverman October 26, 2012 Reply

    One more to add for your consideration: It enables you to curate from RSS feeds, Twitter, Facebook, Flickr, Instagram, SoundCloud and YouTube in one dashboard — and to push your content out in embeddable streams and stories, or to a CMS. (Yes, I’m part of the team that bult it.) There’s a free version anyone is welcome to check out. Thanks!

  5. Mark October 30, 2012 Reply

    Top 10? I only counted 5

    • Kerry Murdock November 1, 2012 Reply

      That was our fault, Mark. It’s now fixed.

      Thank you.

  6. tony October 31, 2012 Reply

    Hi am using right now and it’s great – I love the way it utilises feeds., with a very different approach to, generates a great looking ‘paper’ and it’s more or less possible to embed this into a wordpress blog, if WP is your thing. These platforms are really cool. Thanks for the research above.

  7. Alex July 17, 2014 Reply

    So, not a free tool, but I thought it deserved a mention. Opentopic ( ) is a newer content marketing platform. It has a really useful content curation feature that allows you to sort through content based on relevancy and publish content directly to your social media feed, web application or newsletter template.

  8. vinodh November 22, 2014 Reply

    I use to get free subscribers for my blog. its useful.
    i use free version

  9. Jerry T March 7, 2015 Reply

    Great list, Kevin!
    Just want to add my startup ContentDJ ( to the list. We were one of the Best Content Management Tools for Enterprises (
    ContentDJ helps our users make data-driven decision on what content to share. We score each piece of content with our proprietary algorithm. The score takes into account how many times the content has been shared across social media channels, who has shared, and how fresh the content is. The end result is that our users curate high quality content that engage more on social media compared to existing solutions.
    We also feature a social media editorial calendar to help with scheduling and publishing. The calendar gives you 10,000 feet view of your social media content across different channels.
    If anyone has questions or would like to follow up, our Twitter handle is @contentdjapp.

  10. Daniel November 2, 2015 Reply

    This is not a free tool but one of the best wordpress content curator I know of: