Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as the successor.
Each month, Web Marketing Today gathers advice from marketing experts, to help local businesses market online with greater impact. This month, we focus on real estate and share ten great ideas from Realtors and other industry-related marketing professionals.
Increase Influence with Content
“For most real estate professionals, providing relevant content related to their area of expertise and developing online relationships are still the best ways to increase their sphere of influence and potential sources of future business.
“Video and photographic content are developed most easily since all of us carry cameras with us at all time these days. Whether posting a photograph of a local event, making a video about a neighborhood landmark, or just talking to the camera about your favorite restaurant or sports team, you can quickly become connected with people that share the same interests or who are interested in learning about your marketplace.”
CEO & Founder
Century 21 Advantage Gold
Complete Your Profiles, to Be Found Online
“When working in the online space make sure you have your profiles filled out completely. Don’t be a ‘secret’ agent who prospective buyers or sellers can’t contact. Have your phone number and email address easily seen no matter what platform you’re on. There is nothing more frustrating than trying to contact someone and having to dig all over the web to find their information.”
Real Estate Broker
The Chumbley Team
Start on Social Media, But Follow-up Using Email
“With so much focus on social media in real estate, I find that effective non-social media follow up is often underutilized and overlooked. Once you’ve connected with someone online, it is crucial that you maintain that relationship.
“Following up with short, easy-to-read email updates, personalized and engaging follow-up questions, and a signature that includes the same picture that you use for your professional social media profiles will help purposefully secure the relationship with customers and clients that was initiated on social media sites.”
Realtor, Wagner Team
Re/Max Real Estate Group
Position Yourself as a Celebrity Authority
“Today, marketing is all about engagement. Ask yourself what you are doing to position yourself as the celebrity authority in your market area. Start being a resource center. Consumers want information when they want it. Start establishing your plan to include every tool you can communicate with — all the online channels, including being a celebrity blogger about your community. Consumers today are looking for some kind of benefit and expertise because they are not buying houses, they are buying a lifestyle.”
Real Estate Speaker, Author, and Consultant
Terri Murphy Communications
Use a Social Media Management Tool, to Save Time
“By now, I’m sure you understand the importance of social media marketing. However, with so many different social networks, building a strong online presence can feel like an overwhelming feat. Social media management tools can help you maintain all of your accounts in one place. Tools like Hootsuite and Buffer allow you to post to Twitter, Facebook, and Google Plus from one dashboard. You can even schedule posts for the future.”
Dakno Real Estate Marketing
Social Media Is No Place for Selling
“Social media is not about selling; it’s about acquiring a local fan base and staying top of mind. This is a common mistake a lot of people make with their social media marketing strategies. If you use social media as a platform to show off your real estate listings, then you are ‘selling’ versus ‘providing value.’
“Customer acquisition has no room for social media, and you’re likely to turn some of your followers off when you begin selling. Once you build a local fan base that trusts and supports you, you’ll never need to sell again because you’ll have local fans out there singing your praises to everyone they meet.”
‘Give to Get’ with Facebook Page
“The whole point of your real estate Facebook page should be ‘Give to Get.’ You want to give three things to your audience before you ask for anything in return. Keep this principle in mind and you’ll see great success. For example, post three articles that genuinely help people buy or sell. Then ask for their business.
Real Estate Coach
Express Gratitude This Valentine’s Day
“No matter what your budget or schedule, Valentine’s Day is the perfect time to express your gratitude and appreciation to the clients, coworkers, and business colleagues who’ve helped your real estate business thrive. There are plenty of easy and inexpensive options, so why not spread the love this Valentine’s Day?
Point2 Agent Real Estate Blog
Start a Blog
“A real estate blog can be beneficial for a seller as it gives an agent the opportunity to discuss their home in detail. Since most multiple listing services limit the number of characters and photos an agent can utilize, a detailed blog post about a seller’s home can be a killer resource to provide to potential buyers.”
Rochester Real Estate Blog
Develop an Email Marketing Newsletter
“Capture your clients’ email and develop a real estate marketing email newsletter. Online email marketing providers can help you produce professional looking newsletters and track who opened emails, what they clicked on, and how long they viewed the message. Make sure to send useful information. People receive too much spam, and you don’t want to be that type of email marketing sender.”
Balboa Real Estate