Marketing & Advertising

10 Press Release Tools

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as the successor.

A press release can get the word out about your business. There are many online tools to help you create and distribute a press release for little or no money.

Here is a list of press release tools. There are tools to help you write a headline and format the release, traditional press release sites with free and premium services, social media release sites, and tools to help you manage your press release campaign.

The PR Toolkit

The PR Toolkit website

The PR Toolkit.

The PR Toolkit is a free toolkit from PR Newswire and Yahoo! Small Business. Learn PR methods to get indexed, grab the attention of the media, drive traffic to your site, and track your results. In addition to sample news releases, it includes a Press Release Wizard and templates. Price: Free.

Instant Press Release

Instant Press Release website

Instant Press Release.

Instant Press Release from Duct Tape Marketing allows you to quickly create a press release. It is a nice resource if you’ve never written a press release and are unsure of the formatting. Sign-up for unlimited use of the tool. Price: Free.

Headline Analyzer

Headline Analyzer website

Headline Analyzer.

Headline Analyzer is a tool from Advanced Marketing Institute. Paste your press release headline, and the tool will determine the headline’s Emotional Marketing Value score. The score is based on the number of EMV words in relation to the total. In addition to the EMV score, find out which emotions are targeted by your headline. Price: Free.


PitchEngine website


PitchEngine is a content creation tool for publishing marketing messages to the web and mobile. Compose a Pitch with all of the content you need to share, including video and slideshows. Choose the style that suits your target, such as a 140-character release for Twitter. Publish to PitchFeed, or upgrade to a pro account to deliver to websites and social media. Price: Basic is $39 per month; Pro is $99 per month. Promoted Stories Promoted Stories website Promoted Stories.

Promoted Stories is a tool by content syndication service Create a story with text, video and images. Distribute your story to social media, mobile, blogs, trade publications, search, local sites and more. Promote your first story for $1. Price: From $9.95 to $29.95 per story, depending on the features.


PRWeb website


PRWeb is an established service for traditional press releases. However, PRWeb releases can include links, images and even video. PRWeb is a wire to major news sites like Google and Yahoo!, as well as a conduit to more than 250,000 subscribers and as many as 30,000 bloggers and journalists. PRWeb’s interface incorporates keyword tools, ensuring better SEO results. Price: From $99 to $499 per release.


iReach website


iReach is a cost-effective online content distribution platform that leverages the established PR Newswire network. iReach is geared to small business owners, marketers, and bloggers. The content that iReach users distribute ranges from information about new products, to upcoming webinars, special offers to customers, organizational news, and more. Price: From $129 to $349 per release.


Pressitt website


Pressitt is a free social media news release service. Create your own social media release and publish it to an online community of journalists, the blogosphere, and the general public. The Pressitt template allows you to utilize hi-res images, PowerPoint presentations, YouTube videos, and more. The service also features social media integration, bookmarking and icons. Price: Free.


PRLog website


PRLog is a free press release site. The site offers press release distribution, pressroom hosting, a business directory, an expert directory, and job listings. The basic release features distribution to search engines, distribution to email, and hosted on site, along with SEO help. Premium release features increased distribution to Associated Press, PR Newswire, and newspapers. Price: Basic release is free; Premium starts at $49 per release.


Prezly is a tool to manage your PR campaigns. Create multimedia pressrooms and social press releases, using your own brand colors or custom skin. Distribute to your email contacts and followers on Facebook or Twitter. See who reads your emails, when they do it, who downloads your attachments, and who isn’t interested. Increase email response rates with media previews. Price: 10 email campaigns for $65 per month.

Sig Ueland

Sig Ueland

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