Amazon & Marketplaces

10 Repricing Tools for Amazon Marketplace Sellers

Repricing products on the Amazon Marketplace can determine if you generate sales, or not. Unless you sell your own private label item, you’ll likely compete with other sellers for the same products.

Consider the example of a CamelBak water bottle, which is being offered by 22 sellers.

This CamelBak water bottle is offered by 22 sellers.

This CamelBak water bottle is offered by 22 sellers.

Five of the 22 CamelBak sellers are vying for the top position. One of those sellers is Amazon itself.

As a seller, your goal is to get to the top of the list so that you have the highest chance of obtaining the Amazon Buy Box. When you obtain the Buy Box, you are the seller that the consumer purchases from if she simply clicks the “Add to cart” button without reviewing the list of all sellers and their prices.

For example, in the middle of the screen below is “Ships from and sold by” The Buy Box winner ( in this case) will be featured in that section on each listing.

The Buy Box winner in this example is “Ships from and sold by"

The Buy Box winner in this example is “Ships from and sold by”

The more Buy Boxes that you own, the more products you will likely sell. And having the lowest price on an item can greatly influence Buy Box success.

10 Automated Amazon Repricing Tools

There are many automated repricing tools for Amazon sellers, to optimize prices for sales and profit. Below is a list of 10 leading repricing platforms.

Appeagle. Appeagle allows sellers to (a) automatically reprice products at intervals throughout the day, (b) create custom repricing profiles for specific items, and (c) add minimums and maximums for each item. The platform includes a Buy Box winner tool, as well as extensive reports that you can use to better price your products. Price: $100 to $200 per month; 14-day free trial.



BQool Repricing Central. BQool’s repricing tool monitors Amazon continually and pushes changes for your products based on competitors’ actions. A price and profit calculator is included in the plan, to manage profit goals. The plan also offers Buy Box pricing options and insightful reports on Buy Box percentages, competitors, and listing ranks. Price: $25 to $100 per month.

Feedvisor. Feedvisor’s Amazon algorithmic repricer has constant monitoring of all products and uses data and algorithms to determine the best price based on the business goals that you set. The technology considers all factors — beyond prices — that determine who wins the Buy Box. The software also includes features for private label sellers to price their products competitively. Price: Offered in Pro, Premium, and Enterprise plans. Request a demo for pricing.

RepricerExpress. RepricerExpress covers all spectrums of selling on the Amazon Marketplace. Choose from multiple options to create your own repricing strategy. Receive item-specific reports on pricing history and how each item has been repriced in the past. Set minimums and maximums on all of your prices. Price: $55 to $249 per month; 15-day free trial.



RepriceIt. RepriceIt gives you the ability to segment your inventory into buckets, to apply custom repricing to inventory segments. Set over 30 options to customize the repricer. Schedule the repricer to run at specific times of day when traffic is highest. Price: $9.95 to $79.95 per month; 30-day free trial.

Seller Dynamics. Seller Dynamics’ Amazon repricer is focused on obtaining the Buy Box for the best possible price. Customize your Amazon repricing strategy and then let Seller Dynamics automatically adjust prices to maximize profit. Seller Dynamics is designed for FBA sellers. Price: $60 to $900 per month; 30-day free trial.

Sellery, by SellerEngine. Sellery reprices products in real time based on its unique Amazon monitoring technology. Create specific Buy Box settings for all of your products. Sellery also includes pricing tools for private label sellers. Price: $100 to $2,000 per month, plus 1 percent of gross sales; free 2-week trial.

Sellery, by SellerEngine

Sellery, by SellerEngine

Solid Commerce. Solid Commerce’s software automatically reprices all of your Amazon items based on competitors’ prices. Solid Commerce allows you to reprice your products across all of your ecommerce channels — such as eBay, Walmart, Jet — not just on Amazon. Use an internal calculator to set prices based on your cost for each product. Price: Starts at $399 per month.

ChannelMAX. ChannelMAX reprices products on all Amazon marketplaces worldwide. ChannelMAX automatically imports your products into its platform, so it’s easy to get started. Create your own custom repricing settings or use ChannelMAX’s default settings. Set minimums and maximums, ignore low-ball sellers, and follow MAP pricing from suppliers. Price: $24.99 to $99.99 per month; 30-day free trial.

ChannelAdvisor. ChannelAdvisor, the multichannel selling platform, has a tool to create custom repricing strategies for Amazon and all other marketplaces. ChannelAdvisor’s repricing technology constantly monitors your prices to look for opportunities where you can increase your profits while maintaining Buy Box ownership. Price: Contact a sales representative for pricing.

Connor Gillivan
Connor Gillivan
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