Schools & Resources

11 New Ecommerce Books for Spring 2017

Springtime is here, more or less. It’s time to look at the new ecommerce books. There are titles on digital marketing, native advertising, platforms strategies, crowd-based commerce, public relations, and making work that lasts.

I compiled this list using Amazon. From Amazon’s “Books” category, I selected “Business & Money.” From there I chose the “Processes & Infrastructure” sub-category and selected “E-commerce.” Then I handpicked titles from that group, based on customer ratings and relation to ecommerce. In addition, I selected a few titles from the “Small Business & Entrepreneurship” sub-category.

New Ecommerce Books for Spring 2017

Perennial Seller: The Art of Making and Marketing Work that Lasts by Ryan Holiday

Perennial Seller

Perennial sellers exist in every creative industry — timeless, dependable resources, and unsung moneymakers, paying like blue chip annuities. Built to last from the outset, they increase in value over time, outlasting and outreaching any competition. Ryan Holiday shows readers how to make and market their own classic work. Featuring interviews with some of the world’s greatest creatives, and grounded in a deep study of the classics in every genre, this book empowers readers with a foundational set of innovative principles. Whether you have a book or a business, a song or the next great screenplay, this book reveals a recipe for perennial success. Kindle $13.99; Hardcover $26.

Digital Marketing in the Zone: The Ultimate System for Digital by David Reske

Digital Marketing in the Zone.

Digital Marketing in the Zone provides a clear blueprint to enable marketers to be confident and successful in digital marketing. Learn to rise above the fray and accelerate the results of your digital marketing campaigns. Get a complete view of the market and your place in it, and develop strategies and plans that work. Avoid confusion about the types of campaigns available, gain complete confidence in the ads, messages, offers, and content you are producing. Paperback $17.95.

Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity by Douglas Rushkoff

Throwing Rocks at the Google Bus.

Throwing Rocks at the Google Bus examines how to combine the best of human nature with the best of modern technology. Tying together disparate threads — big data, the rise of robots and AI, the increasing participation of algorithms in stock market trading, the gig economy, the collapse of the eurozone — this guide provides a vocabulary for our economic moment and a nuanced portrait of humans and commerce at a critical crossroads. Paperback $10.89; Kindle $14.99.

The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth by Mike Smith

The Native Advertising Advantage.

Produced by marketers and featured alongside the main editorial content, native advertising breaks down the traditional barrier between advertising and editorial. Industry insider and Hearst ad executive Mike Smith believes that native is not only here to stay, but is the future of marketing. The Native Advertising Advantage reveals why native content is an effective tool in any company’s digital marketing strategy, and how to use it to build new revenue streams. Kindle $28.50; Hardcover $30.

Platform Strategy: How to Unlock the Power of Communities and Networks to Grow Your Business by Laure Claire Reillier and Benoit Reillier

Platform Strategy.

Developing a platform-based business involves new management rules and learning a new basis for competing with other platforms and with traditional businesses. Platform Strategy translates the complex management and economic models behind commercial platforms such as Uber, Airbnb, Etsy, and eBay into a practical guide for business. While most organizations have now embarked on a digital transformation journey, few are fully harnessing the power of communities. Platform Strategy will give you the keys to understand when and how to deploy these innovative platform based business models. Hardcover $51.95.

The Sharing Economy: The End of Employment and the Rise of Crowd-Based Capitalism (MIT Press) by Arun Sundararajan

The Sharing Economy.

The Sharing Economy explains the transition to “crowd-based capitalism” — a new way of organizing economic activity that may supplant the traditional corporate-centered model. As peer-to-peer commercial exchange blurs the lines between the personal and the professional, how will the economy, government regulation, and our social fabric be affected? Drawing on extensive research and numerous real-world examples, the book describes the intriguing mix of “gift” and “market” in its transactions, demystifies emerging blockchain technologies, and clarifies the dizzying array of emerging on-demand platforms. Paperback $18.95; Kindle $9.45.

Straight Talk About Public Relations: What You Think You Know Is Wrong by Robert Wynne and Dave Boone

Straight Talk About Public Relations.

Learn the essentials of public relations — how to write a compelling press release, successfully pitch the media, write an editorial that wows, create a persuasive social media campaign, engage audiences with powerful content marketing, and measure success — in this no-holds-barred intro to the art of public relations. There are no easy solutions. Persuading people to buy products or services or support causes is difficult. But there are tactics that work in Straight Talk About Public Relations. Hardcover $24.95.

Launch Your Dream: A 30-Day Plan for Turning Your Passion into Your Profession by Dale Partridge

Launch Your Dream.

Serial entrepreneur and founder of, Dale Partridge provides a concrete, easily executed plan for readers looking to start a business that will result in greater freedom, a stronger family, and healthier finances. In Launch Your Dream, Partridge distills the essence of that course into a practical, 30-day journey for readers to follow their passions and realize their dreams. He teaches readers how to hone their ideas, build an audience, construct an online presence, launch a business, master social media, craft a beautiful brand, and create experiences that keep customers from ever considering competitors. Kindle $9.99; Hardcover $15.88.

Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You by John Hall

Top of Mind.

Business is never “just” business. It’s always about relationships and human connections. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind. Kindle $24.70; Hardcover $26.

Content – The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy by Rebecca Lieb

Content – The Atomic Particle of Marketing.

Content is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. With interviews of senior marketers at some of the world’s leading brands, Content – The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and decision making. It will demonstrate the value content brings not only to “owned” media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels. Paperback $19.19.

The Qihoo 360 Way: Customer Connection Strategies that Capture Value and Drive Growth from a Global Expert in Internet Security by Zhou Hongyi

The Qihoo 360 Way.

In The Qihoo 360 Way, Zhou Hongyi, co-founder and chairman of Qihoo 360 Technology, reveals the strategies and tactics he used to attract half a billion users to his company’s free antivirus product―360―and then leveraged that base to drive enormous revenue streams. Zhou shows how any business, no matter how big or small, can seize the competitive edge with solid, smart online products and strategies. Along the way, Hongyi takes you on a tour through the Internet Age, sharing his thoughts on everything from the fate of Netscape, the genius of Apple, and the pitfalls of Microsoft Vista to the pivotal role of cell phones, the future of wearable devices, and the ins and out of “Internet+.” Hardcover $35.

Sig Ueland
Sig Ueland
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