Practical Ecommerce

12 Useful Ecommerce Blogs

Finding marketing information specific to smaller ecommerce merchants can be time consuming. A Google search on the term “ecommerce marketing” returned 1,700,000 results at the time of this writing.

Merchants can fine useful information on the following list of 12 marketing-related blogs, each of which I read. The blogs express insights and opinion from small business owners and marketing professionals.

Ecommerce Blogs

Econsultancy Digital Marketing Blog.
As a U.K.-based Internet research and training company, Econsultancy publishes Digital Marketing Blog, which covers digital marketing and ecommerce industry news, trends and opinion. The blog has multiple contributors who post content several times each day.

ZippyCart Ecommerce News Blog. ZippyCart is an online resource that rates, reviews and compares ecommerce shopping carts for small-to-medium-sized ecommerce businesses. Similar to Econsultancy, its Ecommerce News blog focuses on industry press releases, news and trends.

Zippycart provides news about ecommerce industry trends.

Zippycart provides news about ecommerce industry trends.

GetElastic. GetElastic, by ecommerce platform provider Elastic Path, is one of the industry’s most widely read blogs. While the company focuses on larger online retailers, the information contained in the blog often has relevance for smaller merchants, too. The blog covers topics such as conversion optimization, web design and usability, multi-channel marketing and social media.

Social Commerce Today. Social Commerce Today is a blog about new trends and technologies in social commerce, which is the use of social media to assist in the online buying and selling process. It is written by Paul Marsden, a researcher, consultant and speaker on digital culture, brand communications and social media.

Alltop Ecommerce. is a site that aggregates content from other sites on a variety of topics, including ecommerce. This section pulls the latest headlines from as many as 30 different blogs and websites.

Small Business Marketing

You’re the Boss. You’re the Boss is a New York Times blog devoted to “the art of running a small business.” According to the site, it provides a place where small business owners can “compare notes, ask questions, get advice, and learn from one another’s mistakes.” A number of the posts deal with the topics of sales and marketing.

Church of the Customer. This blog is written by marketing consultants Ben McConnell and Jackie Huba, who, in addition to their consulting work, are the authors of two popular business books: Creating Customer Evangelists and Citizen Marketers. Both books deal with the topics of word-of-mouth marketing and customer evangelism. Started in 2003, Church of the Customer is one of the oldest marketing blogs on the Internet.

TopRank Online Marketing Blog. Also started in 2003, TopRank Online Marketing Blog focuses on search engine optimization. It is written and edited by Lee Odden, one of the top SEO professionals in the industry. Other topics covered by the blog are social media, content marketing and public relations.

Duct Tape Marketing. John Jantsch is a small-business thought leader, entrepreneur and popular author. The very name of his company, Duct Tape Marketing, epitomizes the small business ethos of hard work and entrepreneurship. Jantsch is known for his forward-thinking — yet practical — insights.

Duct Tape Marketing's blog shares practical marketing advice for small business.

Duct Tape Marketing’s blog shares practical marketing advice for small business.

Small Business Trends. Edited by well-known entrepreneur and small business advocate Anita Campbell, this blog explores the trends driving the small business market. Small Business Trends is the flagship of a family of sites related to small business that includes Small Business Experts, an online community of industry experts, and BizSugar, a resource site for small business news and information.

Small Business Brief. Started in 2004, Small Business Brief provides daily updates of business articles expressly for small business owners, with information that is both practical and actionable. To quote the About page, it contains “articles that can teach you how to do things.” The site also includes profiles of small business entrepreneurs.

MarketingProfs Daily Fix. Many small business owners rely on MarketingProfs for expert insight, opinion and marketing know how. Its blog, Daily Fix, provides that same type of information, but on a more personal level. The blog is regularly updated with content from a group of contributors who represent a variety of backgrounds, industries and disciplines.

Paul Chaney

Paul Chaney

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  1. Kanti Purohit August 11, 2011 Reply

    It’s interesting to note that the author didn’t include "Practical eCommerce Blogs" in the Top 12 list!

  2. Smallbiztrends August 11, 2011 Reply

    Hi Paul, Wow! What a nice surprise to see Small Business Trends here — and I appreciate the nod for, too.

    I notice some other blogs I haven’t connected with yet, such as ZippyCart. I’ll make a point of reaching out. Thanks for bringing forth new resources to our attention.


  3. frank65l August 11, 2011 Reply

    Many Thanks!

  4. Elizabeth Ball August 13, 2011 Reply

    Please add 2 more of my personal favourites to your great list for other online retailers like me to learn from!

    The first is the excellent written by the tireless Chad White of Responsys looks at the marketing and sales messages sent by the top 100 online . He reveals the best subject lines, "outs" mistakes, shows before-and-afters and on Fridays, does a must-see round-up of useful posts by others.

    The second is highly addictive by Anne Holland which is a free weekly showcase of A/B split tests on headline copy, images, subject lines, button colours, message copy and more. You get to guess which of the A or B test got the most clicks, opens, purchases, sign-ups etc (it’s often a real surprise!) and of course, to consider using the lessons on your own website.

  5. Gil Levy February 15, 2013 Reply

    Great list! thanks for the share.. some good resources in there.

    one of my personal favorites is
    great blog covering the bad and ugly (plus the badge of honor on friday) of ecommerce sites.

  6. Freelance India September 15, 2013 Reply

    Thanks for this amazing list, I found some interesting websites for my business….! Keep up posting

  7. Sameera October 18, 2013 Reply

    Its really good to see that you have added new blogs for eCommerce like ZippyCart. There is one more i found is thatis also related to ecommerce and packages.

  8. Kerry Adams November 21, 2013 Reply

    Nice compilation, that’s quite a good list of e-commerce blogs. My personal favorite are RetailEMall Blog, GetElastic and Zippy. Will surely explore the other one’s too hereon. Thanks for sharing.

  9. Sukhpreet December 9, 2013 Reply

    Thanks for sharing this huge list. My personal favorite is it covers almost all of the important topics for ecommerce.

  10. Robert Sullivan April 17, 2014 Reply

    Amazing list to found the easy and interesting sites for online small business. But ZippyCart is notnot only the resource for eCommerce shopping carts. There is magento for eCommerce and also OpenCart.

  11. Dave November 9, 2014 Reply

    Zippycart is legit. It massively improved my sale for my website

  12. Paul Smitton November 19, 2014 Reply

    Another area to consider is the shipping process of the eCommerce cycle which is covered in depth in this blog –

  13. Manisha Gupta March 27, 2015 Reply

    Thanks for this amazing list with us.
    This post will help all those persons who have interest in business and online business and marketing.

  14. Daniel Harrison April 29, 2015 Reply This is another great blog that recently launched, covering acquisition sales using everything from Ecommerce Pop-ups, Exit-Intent, and Retargeting to Personalization, Demystifying CPC/CPM models and Product Recommendations…

  15. Salman khan June 10, 2015 Reply

    Hey guys I saw great viral features to socially promote your products on facebook using, they offer it completely free, setup if your shop if you want to sell online for free without buying any domain or hosting.

  16. Paul Anderson July 3, 2015 Reply

    I normally read Duct Tape Marketing and their resources are nice. Cheers

  17. Andy Smith October 10, 2015 Reply

    Hi,first i would like t o thank your for your blog. second, I doubt why you are not list at your blog,they are famous

  18. Magento_oCodewire June 14, 2016 Reply

    Get Elastic is one of my favourite blog. Get Elastic is the first ranked subscribed e-commerce blog. So, I always follow Get Elastic blog for online marketing and e-commerce service.

  19. Laura June 14, 2016 Reply

    This is an awesome list! Can you add one more that I think fits in quite well?
    Super cool. Thanks for sharing.

  20. Fulfillment Logistics UK October 22, 2016 Reply

    A good list of useful blogs there.

  21. Roe Suiky November 14, 2016 Reply

    Many many thanks for the article! I recently found an article about ecommerce website builders . Your article has helped me in many ways. I really want to create my online shop. Now I want to choose the right creator site. I like that the Internet has a lot of information that is useful and easy for beginners. I used to think that it will take a lot of money to create an online store. but I found a lot of free programs and applications. Are they work?

  22. toby larocque January 5, 2017 Reply

    Thanks for sharing this important information about e-commerce blogs.