Finding marketing information specific to smaller ecommerce merchants can be time consuming. A Google search on the term “ecommerce marketing” returned 1,700,000 results at the time of this writing.
Merchants can fine useful information on the following list of 12 marketing-related blogs, each of which I read. The blogs express insights and opinion from small business owners and marketing professionals.
Econsultancy Digital Marketing Blog.
As a U.K.-based Internet research and training company, Econsultancy publishes Digital Marketing Blog, which covers digital marketing and ecommerce industry news, trends and opinion. The blog has multiple contributors who post content several times each day.
ZippyCart Ecommerce News Blog. ZippyCart is an online resource that rates, reviews and compares ecommerce shopping carts for small-to-medium-sized ecommerce businesses. Similar to Econsultancy, its Ecommerce News blog focuses on industry press releases, news and trends.
GetElastic. GetElastic, by ecommerce platform provider Elastic Path, is one of the industry’s most widely read blogs. While the company focuses on larger online retailers, the information contained in the blog often has relevance for smaller merchants, too. The blog covers topics such as conversion optimization, web design and usability, multi-channel marketing and social media.
Social Commerce Today. Social Commerce Today is a blog about new trends and technologies in social commerce, which is the use of social media to assist in the online buying and selling process. It is written by Paul Marsden, a researcher, consultant and speaker on digital culture, brand communications and social media.
Alltop Ecommerce. Alltop.com is a site that aggregates content from other sites on a variety of topics, including ecommerce. This section pulls the latest headlines from as many as 30 different blogs and websites.
Small Business Marketing
You’re the Boss. You’re the Boss is a New York Times blog devoted to “the art of running a small business.” According to the site, it provides a place where small business owners can “compare notes, ask questions, get advice, and learn from one another’s mistakes.” A number of the posts deal with the topics of sales and marketing.
Church of the Customer. This blog is written by marketing consultants Ben McConnell and Jackie Huba, who, in addition to their consulting work, are the authors of two popular business books: Creating Customer Evangelists and Citizen Marketers. Both books deal with the topics of word-of-mouth marketing and customer evangelism. Started in 2003, Church of the Customer is one of the oldest marketing blogs on the Internet.
TopRank Online Marketing Blog. Also started in 2003, TopRank Online Marketing Blog focuses on search engine optimization. It is written and edited by Lee Odden, one of the top SEO professionals in the industry. Other topics covered by the blog are social media, content marketing and public relations.
Duct Tape Marketing. John Jantsch is a small-business thought leader, entrepreneur and popular author. The very name of his company, Duct Tape Marketing, epitomizes the small business ethos of hard work and entrepreneurship. Jantsch is known for his forward-thinking — yet practical — insights.
Small Business Trends. Edited by well-known entrepreneur and small business advocate Anita Campbell, this blog explores the trends driving the small business market. Small Business Trends is the flagship of a family of sites related to small business that includes Small Business Experts, an online community of industry experts, and BizSugar, a resource site for small business news and information.
Small Business Brief. Started in 2004, Small Business Brief provides daily updates of business articles expressly for small business owners, with information that is both practical and actionable. To quote the About page, it contains “articles that can teach you how to do things.” The site also includes profiles of small business entrepreneurs.
MarketingProfs Daily Fix. Many small business owners rely on MarketingProfs for expert insight, opinion and marketing know how. Its blog, Daily Fix, provides that same type of information, but on a more personal level. The blog is regularly updated with content from a group of contributors who represent a variety of backgrounds, industries and disciplines.