Changing consumer behaviors are having a significant effect on marketing tactics and strategies. New social sites, mobile devices, or other advancements are fueling these changes.
Just a few years ago no mainstream marketers had budgets for Facebook ads. But now Facebook is a leading online ad platform. Mobile text ads might have been unheard of not long ago, but are now rapidly becoming an excellent way to engage.
This post includes a collection of ten, must-follow marketers on Twitter. Keeping tabs on what these folks are doing and saying, will help you stay up to date in the marketing industry.
Seth Godin is America’s greatest marketer. The author of 13 books and founder of many companies, Godin has predicted, or at least foreshadowed, many of the recent trends in marketing. After Yahoo! purchased his ethical email marketing firm a number of years ago, Godin served briefly as the portal’s vice president of marketing. Godin is also one of the founders of Squidoo, the popular publishing platform.
Some might argue that Tony Hsieh (pronounced like shay), CEO of Zappos, isn’t a proper marketer. But how can you ignore the man who essentially started the “delivering happiness” approach to selling online? Hsieh’s concept has led Zappos to more than $1 billion in annual sales and is being adopted at online and brick-and-mortar stores nationwide.
Guy Kawasaki is the co-founder of Alltop, which according to the company is an online magazine rack for your favorite topics, and the former chief evangelist for Apple. “When I saw what a Macintosh could do, the clouds parted and the angels started singing,” he has written. “For four years, I evangelized Macintosh to software and hardware developers and led the charge against world-wide domination by IBM.” Kawasaki has also written several books about marketing and business, including his most recent best seller, Enchantment: The Art of Changing Hearts, Minds, and Actions.
Chris Brogan is a bestselling author and the president of Human Business Works, an online community for small businesses and solo entrepreneurs. Brogan also consults with many companies about social media and marketing in general. His clients include several Fortune 100 and 500 companies, including Pepsi. And, he is entrepreneur in residence at CrossTech Ventures.
A “recovering” attorney, Brian Clark has become one of the most widely read and influential marketers around, thanks to the success of his company, Copyblogger Media, which The Guardian newspaper and Technorati, the tagging and blogging site, have both described as one of the most powerful blogs in the world.
John Jantsch is the creator of the Duct Tape Marketing system and the head of the Duct Tape Marketing Consulting Network. He is especially known for generating successful marketing ideas that small businesses can use.
Jason Falls is a social media and public relations professional with a teacher’s heart. Falls is also the editor and co-author of Social Media Explorer.
Shel Israel is one of the foremost social media authors and experts. His most recent book is Pioneers of Social Media.
Stephanie Agresta is an executive vice president and managing director of social media at Weber Shandwick, a public relations firm. Agresta is also a marketing author and sought-after speaker on the topic of social media promotion.
Selecting just ten of the best marketers to follow on Twitter was no easy task, but the ten listed above are all leaders in modern marketing. Following them will keep you on the leading edge.