Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as the successor.
It is essential to stay current with online marketing techniques and best practices in the ever-changing world of SEO, PPC, and social media.
Due to time and budget considerations, local business owners, in-house staff, and digital marketers can’t always attend conferences or take outside courses. The solution is online courses that offer attendees the chance to learn on a flexible time schedule.
The online marketing courses listed below are suited to those who need to develop skills, understand a process, or get a refresher.
1. Distilled U
Distilled U courses consist of interactive modules with multiple-choice tests and include a library of over 133 hours of video, plus access to SearchLove Conference presentations. Learning modules are available for beginning and intermediate level SEO and progress to advanced content that include mobile, video, SEO tools, and outreach.
A description, course duration, review rating, and progress bar are included to help you choose the module that is right for you.
Cost: Access to three free modules. Premium plans are $40.00 per month or save with an annual plan at $33.00 per month.
Market Motive offers self-paced and coached courses taught by a faculty that consists of search industry conference speakers, authors, and professionals. Courses contain multiple learning modules with workbooks, exercises, quizzes, student and faculty forums, and a final exam. Each course includes webinar access.
The OMCP® (Online Marketing Certified Professional) offers certification in nine areas of concentration, including mobile marketing, display advertising, web analytics, social media, and content marketing. These courses are preparatory for the OMCP® Certification Test.
Individual Cost: $299.00 for a monthly membership or $1,995.00 for a ten-week coached course. Special pricing is available for teams and universities.
Learn PPC (pay-per-click) basics and advanced paid search strategies in this self-paced training program. The training consists of three courses: PPC Basics, AdWords Optimization Best Practices, and Advanced AdWords Strategies. Resources and tools are available.
Google AdWords Certification is an online course with practical training for individuals and marketing agencies of all sizes that join Google Partners.
There are six Google AdWords certification exams: AdWords Fundamentals, Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising. Each course is free, but you must pass an exam and show account proficiency for certification.
Cost: Free, but you must join Google Partners.
If you use Facebook for business, you can access 34 online training modules presented by Facebook and administered by Exceedlms.com. These courses are broken down into 11 categories and a webinar section. Categories include Best Practices, Facebook Pages, Purchasing and Managing Ads, Targeting, Reporting and Measurement, and Instagram.
This course consists of five pre-recorded webinars led by one of Forbes’ Top 20 Women in Social Media and author, Viveka von Rosen.
The webinars are designed to help businesses attract and convert leads, generate brand awareness, and how to work with vendors, referral partners, and candidates. Topics include profile optimization, network growth, tools and Company Pages and Groups.
Cost: Professional $247; Platinum $497.
Interaction Design Foundation offers courses on design and user experience. The courses are instructor-led and start and end on a specified date but are self-paced with access to a new lesson each week.
At the end of the course, you can receive a certificate to place on your LinkedIn profile. Courses include Web Design for Usability, Mobile User Experience Design, and Quality Web Communication: The Beginners Guide.
Cost: Annual subscription $150.00; 30 percent of a particular course’s material is available free of charge.
Increasing conversion rates is a primary goal of every business. However, the actual goal is increasing revenues and profits, not conversions. The instructor, Peep Laja, explains the difference.
“If you want to increase conversions, make everything that you sell one cent, conversions go way up but you go out of business,” Laja said.
Presented in ten modules that include principles and website elements, people and psychology, conversion copywriting, conversion research, and testing and landing page optimization, this in-depth course focuses on a structured, data-driven conversion approach.
Inbound marketing focuses on creating quality content that attracts consumers to your company and product. By focusing on their needs, they come to you; they’re inbound.
This online course teaches the fundamentals of inbound marketing, how to attract visitors, convert leads and close sales, and build brand advocacy. At course end, take an exam and, upon passing, receive a certificate and personalized digital.
Alison courses are standards-based and certified and come in two categories: Diploma (comprehensive) and Skills training. There are numerous courses on topics involving social media, web design, and ecommerce.
- Diploma in Social Media Marketing;
- Diploma in Web Design;
- Diploma in E-Business;
- Diploma in Applied Psychology — Consumer Behavior;
- Building an Online Business;
- WordPress — Blogging on the Web;
- Using YouTube.
Copyblogger offers several options for advancing your skills. Choices include free courses through ebooks and emails and a membership program with access to further training.
- Internet Marketing (Cost: Free);
- Copywriting 101 (Cost: Free);
- Authority — Among member benefits are 200 hours of online marketing education, monthly seminars, video presentations, action guides, and Q&A sessions. (Cost: $34.00 per month or $399.00 per year)
Udemy offers a collection of paid and free courses, many of them on topics involving online marketing. Created by professionals, business consultants, and educators, each course averages 1-3 hours in length and contain content and video.
Cost: Free and paid