Kathleen Fealy
Kathleen Fealy, president of KF Multimedia & Web, Inc., a N.Y.-based search consultancy, creates holistic web strategies employing user-centric design, search engine optimization, social media and usability. Kathleen blogs at The Website Strategist and speaks at industry events, including SES and IMC-NY, on SEO, usability and social media.
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Local Business
12 Search Terms Local Business Owners Should Know
February 18, 2016 • Kathleen Fealy
During a recent visit to a local flower shop, I spoke with the owner about online marketing strategies, objectives, and tactics. She actively participates in social media marketing but finds search marketing too intimidating due to so much industry jargon.
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Conversion
14 Unconventional Valentine’s Day Promotions, to Inspire
February 3, 2016 • Kathleen Fealy
Valentine’s Day is easy for restaurants, hotels, and flower and candy shops, but what about businesses that don’t promote love and romance?
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Design & Dev Tools
6 Online Appointment Scheduling Tools, for Service Businesses
January 20, 2016 • Kathleen Fealy
Online appointment scheduling tools provide efficient, practical, and profitable solutions for consulting and professional service businesses to manage their customer, vendor, and prospect communications. Schedulers are appearing on "contact us" forms, support pages, and services forms throughout the web.
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Design & Dev Tools
2016 Online Marketing Checkup: 10 Tasks, Tools, Guides
January 6, 2016 • Kathleen Fealy
January is the perfect time to make improvements to your online marketing plan or implement a particular strategy to benefit your business, both in the long and short term. Having a solid foundation as you begin the year will help your business grow and compete more effectively.
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Design & Development
13 Infographics to Kickoff Your 2016 Marketing Plans
December 23, 2015 • Kathleen Fealy
It’s time to plan your 2016 marketing calendar and make decisions about which strategies to implement. This collection of 13 infographics serves as a quick reference guide to concepts such as 2016 marketing trends, social network image sizes, AdWords optimization techniques, social media engagement practices, and more. Use it to spark new ideas and see where business opportunities exist.
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Local Business
10 Text Messaging Tools for Local Business Marketing
October 28, 2015 • Kathleen Fealy
Text messaging, also known as SMS (Short Message Service), lets businesses communicate with consumers through their cell phones in 160 character messages. It gives businesses the opportunity to present relevant information, enhanced customer experiences and service, and special offers.
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Design & Dev Tools
12 Tools to Create Infographics
September 22, 2015 • Kathleen Fealy
Infographics are popular because they are highly shareable and convey statistics in a visually pleasing and easy to understand manner. But can a local business create infographics with a small budget?
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Schools & Resources
12 Online Marketing Courses, to Increase Your Skills
August 19, 2015 • Kathleen Fealy
It is essential to stay current with online marketing techniques and best practices in the ever-changing world of SEO, PPC, and social media. Due to time and budget considerations, local business owners, in-house staff, and digital marketers can’t always attend conferences or take outside courses. The solution is online courses that offer attendees the chance to learn on a flexible time schedule.
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Marketing & Advertising
13 Infographics to Improve Your Social Media Marketing
August 4, 2015 • Kathleen Fealy
Two of the main reasons social media marketing appeals to small businesses are the low cost of entry and the ability to interact with customers and prospects directly. Yet time and personnel resources are required to do it properly.
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Design & Dev Tools
11 Online Video Creation Tools for Small Business Use
July 15, 2015 • Kathleen Fealy
Online video has become an integral part of the business marketing toolkit, especially in an era when the use of mobile devices is commonplace. Despite this fact, small businesses often consider the use of video to be a difficult and expensive undertaking. Business owners worry about everything from the skills needed to produce video content to camera-shy employees to promotion and distribution costs.
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Platforms
14 Niche Market Business Software Platforms and Apps
July 2, 2015 • Kathleen Fealy
This article presents 14 software platforms and apps that help niche market businesses improve their marketing, heighten customer experience, and manage assets more efficiently. They focus on the following industries: hotel, medical, real estate, financial services, photography, publishing, human resources, HVAC, and contracting.
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Schools & Resources
15 ‘Contact Us’ Pages, to Inspire
May 6, 2015 • Kathleen Fealy
Contact pages on websites are where businesses typically drop in the phone number, email address, and perhaps a contact form. Often treated as an afterthought, contact pages deserve more attention since they serve as a: Consumer resource for contacting key personnel; Lead generation touch point; Trust generating focal point.
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Schools & Resources
15 Infographics to Improve Your Online Marketing
April 29, 2015 • Kathleen Fealy
It is often easier to process information visually than through reading. These fifteen infographics and their related articles include actionable insights that can help improve your online marketing efforts. Topics include advertising, consumer behavior, mobile, local search, email marketing, social media, and search traffic.
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Local Business
13 Local Business ‘About Us’ Pages, to Inspire
March 19, 2015 • Kathleen Fealy
Analytic programs show that the About Us page is one of the most viewed pages on a website, second only to the home page. Below are examples of local business About Us pages intended to inspire you. These pages aren't perfect, but they communicate the story of the company and its owners, engage the consumer in a unique way, and represent the brand or personality of the company.
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Conversion
Notable Internet Marketing Articles for January 16, 2015
January 16, 2015 • Kathleen Fealy
This week’s collection focuses on ways to increase conversions and sales by connecting with consumers. I also present tools and tactics to make your online marketing easier.
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User Experience
How to Make your Site Mobile Friendly, Part 1
March 20, 2013 • Kathleen Fealy
According to a recent study from Pew Internet & American Life Project, 46 percent of Americans use smartphones. Small to medium-size businesses are searching for cost-effective solutions for capturing this audience and for making their websites more mobile-friendly.
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