Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as the successor.
It is often easier to process information visually than through reading. These fifteen infographics and their related articles include actionable insights that can help improve your online marketing efforts.
Topics include advertising, consumer behavior, mobile, local search, email marketing, social media, and search traffic.
(Infographics are cropped for space considerations. Click the image to see the full version.)
1. Guide to Online Advertising for Small Businesses
This guide contains a basic overview of online marketing for small business. It provides information on terminology, social media advertising, Google AdWords, banner ads, and retargeting.
Seventy-four percent of mobile device users conduct research via search engines when making purchase decisions. With the recent change to Google’s algorithm that favors mobile-friendly sites, this infographic is especially timely. It explains mobile SEO, lists common mistakes, and makes recommendations.
3. SEO Mistakes to Avoid
This infographic contains ten of the most common SEO mistakes.
The focus of this infographic is to help small businesses deploy quality off-page SEO through the use of backlinks, good content, and link profile signals. It also includes ways to avoid practices that can harm a website’s visibility.
It isn’t always easy to write helpful, relevant content on a consistent basis. This infographic starts with the premise of targeting keywords based on questions consumers ask and then presents a process.
Here is an infographic that will help you do a quick audit of your business’s social media goals and keep your social media strategies on track.
LinkedIn is a business social network where, unlike Facebook and Twitter, members expect to see professional profiles and communication. The infographic contains ten etiquette dos and don’ts to make your networking more effective. The accompanying article expands on many of the infographic’s points.
8. Stop Being a Loser: 12 Tips to Avoid Social Churn
In order to keep followers on social networks like Twitter, Facebook, Pinterest, and Google+, it is important to maintain good engagement practices and avoid annoying tactics. The infographic provides useful tips to retain your social community.
Improve your email marketing campaigns by employing this infographic’s findings in the use of smartphones, how people read and filter emails, and ways to get better deliverability.
10. Understanding Local Search Behavior
This infographic stresses the importance of mobile in local search behavior and offers ways for businesses to improve paid advertising efforts. The advice, which includes adding directions, zip codes, and easy call buttons, is valid for a business’s website and other online channels.
For your company to be successful on the web, your website should be easy to use and fulfill consumers’ needs or motivations. Only then will they take action. This infographic addresses issues related to buyer behavior that includes mobile-friendliness, the use of video, and social sharing buttons on emails.
Lead nurturing builds relationships with consumers at various points during the buying cycle. This infographic provides advice on how to tell stories that communicates your message and connects with prospective customers.
Image File Formats, Sizes, and Use. Effective marketing, online and offline, involves the use of images — logos, drawings, illustrations, and photos. Web and print require different file formats and size specifications. Social media sites have their own set of best practices for header, profile, and image sizing. The following infographics provide guidance on which file format to use and how to size images correctly.