Schools & Resources

15 Infographics to Improve Your Online Marketing

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as the successor.

It is often easier to process information visually than through reading. These fifteen infographics and their related articles include actionable insights that can help improve your online marketing efforts.

Topics include advertising, consumer behavior, mobile, local search, email marketing, social media, and search traffic.

(Infographics are cropped for space considerations. Click the image to see the full version.)

1. Guide to Online Advertising for Small Businesses

This guide contains a basic overview of online marketing for small business. It provides information on terminology, social media advertising, Google AdWords, banner ads, and retargeting.

Guide to Online Advertising for Small Businesses. (Source: Who Is Hosting This?)

Guide to online advertising for small businesses. (Source: Who Is Hosting This?)

2. Detailed Guide to Mobile SEO

Seventy-four percent of mobile device users conduct research via search engines when making purchase decisions. With the recent change to Google’s algorithm that favors mobile-friendly sites, this infographic is especially timely. It explains mobile SEO, lists common mistakes, and makes recommendations.

Detailed Guide on Mobile SEO. (Source: NineHertz, InstantShift, and AntiPull.)

A detailed guide to mobile SEO. (Source: NineHertz, InstantShift, and AntiPull.)

3. SEO Mistakes to Avoid

This infographic contains ten of the most common SEO mistakes.

SEO Mistakes to Avoid. (Source: Fertile Frog)

SEO mistakes to avoid. (Source: Fertile Frog)

4. Detailed Guide: The Ultimate Off-page SEO Factors

The focus of this infographic is to help small businesses deploy quality off-page SEO through the use of backlinks, good content, and link profile signals. It also includes ways to avoid practices that can harm a website’s visibility.

The Ultimate Off-Page SEO Factors. (Source: Shane Barker)

A detailed guide to off-page SEO factors. (Source: Shane Barker)

5. 6 Ways to Rank for Any Search Term

It isn’t always easy to write helpful, relevant content on a consistent basis. This infographic starts with the premise of targeting keywords based on questions consumers ask and then presents a process.

6 Ways to Rank for Any Search Term.

Six ways to rank for any search term. (Source: GradLime)

6. How Does Your Social Media Strategy Check Out?

Here is an infographic that will help you do a quick audit of your business’s social media goals and keep your social media strategies on track.

Social media and strategy infographic.

Social media and strategy infographic. (Source: Sprout Social)

7. LinkedIn Etiquette: 20 Dos and Don’ts

LinkedIn is a business social network where, unlike Facebook and Twitter, members expect to see professional profiles and communication. The infographic contains ten etiquette dos and don’ts to make your networking more effective. The accompanying article expands on many of the infographic’s points.

LinkedIn etiquette infographic.

LinkedIn etiquette infographic. (Source: Top Dog Social Media)

8. Stop Being a Loser: 12 Tips to Avoid Social Churn

In order to keep followers on social networks like Twitter, Facebook, Pinterest, and Google+, it is important to maintain good engagement practices and avoid annoying tactics. The infographic provides useful tips to retain your social community.

Avoiding social churn infographic.

Avoiding social churn infographic. (Source: SumAll)

9. 7 Data-backed Tips for Sending Better Emails

Improve your email marketing campaigns by employing this infographic’s findings in the use of smartphones, how people read and filter emails, and ways to get better deliverability.

7 Data-Backed Tips for Sending Better Emails.

Seven data-backed tips for sending better emails. (Source: Hubspot, Market Domination Media)

10. Understanding Local Search Behavior

This infographic stresses the importance of mobile in local search behavior and offers ways for businesses to improve paid advertising efforts. The advice, which includes adding directions, zip codes, and easy call buttons, is valid for a business’s website and other online channels.

Local search behavior infographic.

Local search behavior infographic. (Source: Google)

11. 30 UX Statistics You Should Not Ignore

For your company to be successful on the web, your website should be easy to use and fulfill consumers’ needs or motivations. Only then will they take action. This infographic addresses issues related to buyer behavior that includes mobile-friendliness, the use of video, and social sharing buttons on emails.

User experience and behaviors infographic.

User experience and behaviors infographic. (Source: Experience Dynamics)

12. Nurture Your Leads with Narrative

Lead nurturing builds relationships with consumers at various points during the buying cycle. This infographic provides advice on how to tell stories that communicates your message and connects with prospective customers.

Nurturing leads with a story arc infographic.

Nurturing leads with a story arc infographic. (Source: Marketo)

Image File Formats, Sizes, and Use. Effective marketing, online and offline, involves the use of images — logos, drawings, illustrations, and photos. Web and print require different file formats and size specifications. Social media sites have their own set of best practices for header, profile, and image sizing. The following infographics provide guidance on which file format to use and how to size images correctly.

13. 2015 Social Media Image Sizes Guide

Social media graphic size cheat sheet.

Social media graphic size cheat sheet. (Source: Set Up a Blog Today)

14. File Type Decoder for Image Files

Which Graphics File Type Should I Use?

Information on which graphics file type to use. (Source: Papermark)

15. Know Your File Types: When to Use JPEG, GIF, and PNG

When To Use JPEG, GIF & PNG infographic.

When to use JPEG, GIF, and PNG images infographic. (Source: Who Is Hosting This?)

Kathleen Fealy
Kathleen Fealy
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