Pinterest is a place for inspiration. Successful brands use it not only to show off a product, but also to inspire people with the ideas, moods, and images behind the brand.
Here is a list of brands that inspire on Pinterest. Their boards are filled with beautiful images and amazing designs, inventive how-to posts, interactive contests, and more. And with the new analytics for business accounts, brands can effectively measure the impact of their inspiration.
GE uses to Pinterest to pin “things that inspire us to build, power, move and cure the world.” Its boards celebrate innovation and design, such as Badass Machines, The Art of Innovation and Eco Efficient. #GEInspiredME showcases photos submitted during its search for the next GE Instagrapher. And the That’s Genius! board invokes the spirit of its founder, Thomas Edison.
Cabot Cheese is a farm-family dairy cooperative with members in New England and upstate New York producing all-natural cheeses. Its boards feature cheese in dishes, like Appetizers & Tasty Snacks and Side Dishes. It also has boards of its farms and cows, Farmers & Farms and Moo!, inspiring us with everything and everyone that goes into its cheese.
Benjamin Moore inspires followers of the paint company with its love of color. Color boards include color trends 2013, color stories, #colorcapture and rooms by color. The doors! board displays a variety of doors in unique and vibrant colors, revealing the company’s soul in a simple yet visually striking way.
Major League Baseball
Major League Baseball inspires followers with boards of beautiful baseball imagery, like the stadiums in Take Me Out to the Ballgame and the championship moments in 2012 #Postseason. But it also celebrates the fun of the game, with mascot board Mascots Are People Too, food board Buy Me Some Peanuts and Cracker Jack, and the best baseball mustache board Majestic Mustaches.
Jetsetter is a flash travel site that offers travel hotels, homes, and tours at up to 50 percent off for a limited time. Its boards feature inspirational and promotional travel imagery, such as Daily Moment of Zen, Epic Trips and 5 Minute Getaways. Jetsetter has over 4 million Pinterest followers.
Sephora inspires its followers in a variety of ways with its beauty products. It posts design-inspiration boards like Nailspotting, how-to boards like Get the Look and PRO Tips, shopping inspiration boards like Gifts That Ship FREE and Gifts Under $25, and contests like Sephora Sweepstakes.
The Wall Street Journal
WSJ inspires followers with editorial boards that feature its online newspaper, magazine and blog content like WSJ Yoga. WSJ Quotes is a collection of memorable quotes appearing in The Wall Street Journal — interested followers can click on an individual quote to access the full story at WSJ’s website.
Oscar de la Renta
OscarPRGirl pins from inside of prestigious fashion house Oscar de la Renta. In addition to showing beautiful fashion photos, boards like Bridal feature live pinning from fashion events, including lots of behind-the-scenes images to inspire followers.
ModCloth sells retro, indie, and vintage-style clothing. It inspires its two million followers with unique theme boards like Le Geek, C’est Chic that highlights cool geek imagery and Cute, Cuter, Cutest! that displays ridiculously cute things. ModCloth also features a Guest Pinner Gallery and contests.
Honda inspires followers with boards of Hondas in action, such as Things To Do In a Honda. To promote its CR-V, Honda offered #Pintermissions, giving active pinners $500 to go and do some of the stuff they’re pinning about.
Etsy is an online marketplace of handmade and vintage goods. It inspires followers with editorial boards that showcase its unique merchandise, such as Stuff We Love, DIY Projects, Cool Spaces and Editors’ Picks: Gifts Under $50. It also posts popular Guest Pinner boards — like Guest Pinner: Amanda Brown of Brown Bear Studio — to highlight different viewpoints and engage its community.
Joy Cho / Oh Joy!
Joy Cho is the top Pinterest user with over 14 million followers on 85 boards. Cho designs textiles, stationery, home office products, baby clothing, wallpaper, and more. Her boards and blog cover inspiration and design with a focus on her favorite things: design, fashion and food. Popular boards include Clothing, Hair and For the Home.
ELLE Magazine inspires its 126,000 followers through beautiful images and immediate access to style culture. Its Runway Trends board live pins fashion-show looks as models walk down the runway. ELLE provides beauty tips and how-to boards, such as Beauty How-To’s and Makeup Trends & Looks. The magazine also inspires readers with celebrity glamour boards like Style Icons and ELLE Celebrities.