It’s time to look at the new ecommerce books for winter 2016. There are titles on content strategy, mobile marketing, building a business plan, design theory, launching small startups and founding ecommerce empires.
I compiled this list from Amazon’s “Books” category and the “Business & Money” section. From there I chose the “Processes & Infrastructure” sub-category and selected “E-commerce.” Then I handpicked titles from that group, based on customer ratings and relation to ecommerce. In addition, I selected a few titles from the “Small Business & Entrepreneurship” sub-category.
New Ecommerce Books
#AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media, and Self-Awareness by Gary Vaynerchuk
#AskGaryVee showcases the most useful and interesting questions Vaynerchuk has addressed on his popular show.Vaynerchuk presents practical, timely, and timeless advice on marketing, social media, entrepreneurship, and seemingly everything else. Get the insights and information you need — from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy. Kindle $16.99; Hardcover $20.67.
Mastering the New Media Landscape: Embrace the Micromedia Mindset by Barbara Cave Henricks, Rusty Shelton
To get attention, you must think more like a media executive than a marketer. These days it’s not about selling you, it’s about making yourself valuable. Mastering the New Media Landscape will help you with earned media where you have to work for entry, draw followers to your rented media (like Facebook and LinkedIn), and build up the most important media of all — owned media, the website and email list that you control. Kindle $10.99; Paperback $17.95.
The Startup Equation: A Visual Guidebook to Building Your Startup by Steve Fisher, Ja-Nae Duane
You have a great idea for a new business. Now what? The Startup Equation leads you step by step through the decisions you need to make — to find your perfect startup model. Learn things such as identifying your unique entrepreneurial type, creating a great product, building a great team, finding funding, and scaling. Craft a roadmap that fits you and your business. Kindle $19.25; Paperback $20.82.
Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative by Scott Brinker
Hacking Marketing will show you how to adapt successful management frameworks from the software industry for marketing any business in a digital world. Learn about management methodologies, innovation techniques used by high-growth technology companies, pragmatic approaches for scaling up marketing in a shifting environment, and strategies to unleash the full potential of talent in a digital age. Hardcover $28.00.
Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media by Matthew Ganis, Avinash Kohirkar
Social Media Analytics is a guide to social media data. Two leaders of IBM’s pioneering social media analysis initiative offer thorough and practical coverage of the entire process: identifying the right unstructured data, analyzing it, and interpreting and acting on the knowledge you gain. Their guidance, tools, and examples will help you learn more from all your social media conversations, and avoid pitfalls that can lead to costly mistakes. Paperback $28.37.
Creating Competitive Advantage: How to be Strategically Ahead in Changing Markets by Kevin Uphill
The economic environment is global, sophisticated, and in continuous flux. Business leaders need to stay ahead of market flow and change to gain competitive advantage. Creating Competitive Advantage explores why this approach can be the safest and best course for organizations to get ahead. Through tools, practical exercises, case studies, and advice, learn why, when, and how to successfully anticipate change and improve strategy without increasing risk. Paperback $39.95.
Business Plan Basics: Learn What You Need in 2 Hours by Scott L. Girard, Michael F. O’Keefe, Marc A. Price
Business Plan Basics is a handbook that shows you how to create a business plan. It starts with the basics, then spotlights four sample plans — for retail, food, service, and web-based businesses — with comments on key aspects and strategies of each. You’ll also receive a special code that enables you to download a free business plan template. Create the best plan you possibly can, so you can move forward to make your business fly. Paperback $17.99.
Be Your Best Boss: Reinvent Yourself from Employee to Entrepreneur by William R. Seagraves
Be Your Best Boss is a book to help you seize the opportunity offered by the current economic environment to begin a “second act” in your career. This guide explores the full range of questions and concerns voiced by mid-career entrepreneurs, including: starting up after a lifetime of bosses; risks and rewards of making the entrepreneurial leap; and the drawbacks to starting a business under the constraints of traditional start-up costs. Kindle $11.99; Paperback $15.00.
Designpedia: 80 Tools for Realizing Your Ideas by Rafael Zaragozá, Juan Gasca
Understanding the goals of the world of business and dealing with the development of new solutions calls for a basic ingredient: creativity. Designpedia is a manual for design thinking. Discover what you need to achieve innovation and entrepreneurship goals — organized around four basic processes: mapping, exploring, building, and testing. Create original and effective solutions, using the right tools. Paperback $19.99.
Mad Genius: A Manifesto for Entrepreneurs by Randy Gage
This is a manifesto about ideas — big ideas, small ideas, outlandish ideas, ideas that innovate, ideas that disrupt markets, and especially ideas that irritate. Mad Genius is about how ideas are born and the role they play in entrepreneurial thinking. Whether you work in a traditional business, a nonprofit service organization, or in the public sector, the best way to create fresh and innovative solutions is to think like an entrepreneur. Kindle $12.99; Hardcover $17.14.
Txt Me: How Mobile Is Changing Everything About U :) by B. Bonin Bough
Txt Me explores the impact and future implications of mobile devices and digital information on individuals, companies, and society. Including insights from the minds behind Coca-Cola, Condé Nast, NASCAR, and Twitter, it breaks down the often-counterintuitive ways mobile devices and digital data are reshaping the way we experience, consume, and think. Txt Me will help you consider how our mobile society is changing the way we are behaving, reacting, thinking, learning, parenting, dating, and buying. Hardcover $24.95.
Content Marketing Strategies For Dummies by Stephanie Diamond
Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. Learn the five C’s cycle: company focus, customer experience, content creation, channel promotion, and closed-loop analysis. The five C’s cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. Paperback $29.99.
The Alibaba Way: Unleashing Grass-Roots Entrepreneurship to Build the World’s Most Innovative Internet Company by Ying Lowrey
Alibaba was launched by Jack Ma in 1999 in a small apartment. It quickly became one of the fastest growing Internet companies in the world, with more than 10 million ecommerce participants and a digital ecosystem serving a hundred million consumers per day. In The Alibaba Way, go behind the scenes and inside the sites that drive seemingly ordinary online sellers to extraordinary levels of success. Hardcover $19.32.