Link building is the process of acquiring hyperlinks from other sites to your own to improve its search engine rankings. But link building is also about developing relationships, reaching out to key influencers in your industry and establishing your business as a trusted resource.
Here is a list of tools for link building. There are link prospecting tools to discover influencers and develop valuable relationships. And there are backlink tools to check the links of your competitors for opportunities you’re missing, analyze the quality of your inbound links, and remove any bad links that are harming your search standings.
Link Building Tools
Ahrefs. Ahrefs operates an immense index of backlinks (over 15 trillion links), which makes its Site Explorer one of the most powerful backlink checker tools. Site Explorer combines three tools: Backlink Checker, Organic Traffic Research, and Paid Traffic Research. Find out if your competitors are buying any search ads and what keywords they’re bidding. Pages allows you to find out which pages have the most backlinks and social shares. Price: Plans start at $99 per month.
LinkMiner. From Point Blank SEO, LinkMiner helps you find out more about the links you’re checking so you can make smarter decisions, quicker. Get link and social data on any link on a page, be able to export all links from a page, and even display link data next to each link on the page. You can also utilize LinkMiner to find out how many total or external links are on the page you’re viewing. Price: Free.
Rmoov. Rmoov is a backlink removal tool that allows you to submit link removal requests to webmasters quickly and easily. Use it to ask webmasters to remove bad links from a single URL or multiple URLs, from multiple domains. Rmoov produces a detailed report of action taken, responses received, and links removed on completion of each campaign. Price: Free.
Ontolo. Ontolo helps you prospect for link building from more than 80 sources. Ontolo’s custom-built parser gets you more information about each prospect, including contact information, social media accounts, pages, and followed and nofollowed outbound links. Upload prospect lists from other prospecting sources, including Moz, Ahrefs, Majestic, or even your own custom list. Price: Plans start at $97 per month.
Majestic. Majestic is one of the largest link databases. Compare backlink stats for multiple domains in bulk. Clique Hunter lets you finds sites that link to your competitors and not you. Neighbourhood Checker can serve requests for a large number of domains for a single IP. Graphically compare the links of two sites with Link Profile Fight. Price: Plans start at $49.99 per month.
BuzzStream. BuzzStream is a tool to research influencers, manage relationships, and conduct efficient outreach. Browse prospect lists, add contacts, and automatically find contact information and metrics. Send personalized messages without sacrificing efficiency. Manage your relationships and share notes and progress with your team. Price: Plans start at $24 per month.
ContentMarketer.io. ContentMarketer.io offers three products: Connector, Notifier, and Marketer. Connector lets you schedule and send personalized outreach emails via your Google account. Notifier scans your content and notifies anyone you mention. Marketer helps you promote content, connect with influencers, and build links. Price: Notifier and Connector are $9 per month; Marketer is $49 per month.
Muck Rack. Muck Rack is a tool to pitch stories to journalists. Monitor what’s being said about you or your competitors in real-time. Access a Journalist Directory for recent tweets, columns, and info. Receive alerts when there are new opportunities or crises. Track your campaigns to monitor your success. Price: Contact for pricing.
Pitchbox. Pitchbox is a tool that automates the grunt work of outreach research, so you can focus on creating connections with the people you want to reach. Find targeted opportunities for your outreach, including contact information and social profiles. Create personalized outreach and follow-ups. Integrated email client automatically matches incoming emails to your outreach. Price: Plans start at $95 per month.
HARO. Help a Reporter Out — HARO — connects journalists with expert sources. HARO distributes more than 50,000 journalist queries each year. Its pitching process allows sources to find topics related to their expertise or industry, while allowing journalists to spend more time writing and less time sourcing. Use HARO to establish your expertise and tell your brand’s story. Price: Free.
Whitespark. Whitespark is a tool for local linking, from building citations to earning reviews. The Local Citation Finder helps you find key citations your competitors have. Reputation Builder helps you gather online reviews, feedback, and testimonials with ease. Track your rankings in any city across local pack, maps, and organic listings. Price: Contact for pricing.
Link Assistant. Link Assistant is a tool for high quality link prospects. Choose your research technique from the 10 most effective prospecting mechanisms. See the value of prospects by looking at quality factors, such as domain authority and age, Alexa, and social media metrics. Contact link prospects right from the app. Run regular link checks to make sure your acquired links don’t get taken down, switched to nofollow, or have the wrong anchors. Price: Free for 1,000 prospects per projects. Pro plan is $124.75.
Link Prospector. Link Prospector is an easy-to-use tool for outreach prospecting. Create a new campaign, select a report type, type in your topical research phrases and get back your prospect report. Its 16 report types include content promoters, audience accessible journalists, input stories, expert interviews, and more. Price: Pay-as-you-go is $5 per credit. Consultant plan is $2.35 per credit.
BuzzSumo. BuzzSumo is a tool to see what content performs best for any topic or competitor. Search for the key influencers in any topic area or location. Filter influencers and sharers by reach, authority, influence, and engagement. Follow influencers directly within the app. Build and maintain outreach lists and engage with key influencers. Get content alerts for trending topics. Price: $99 per month.
Open Site Explorer. Open Site Explorer from Moz is a search engine for links. Research backlinks, find link-building opportunities, and discover potentially damaging links. Track your links over time. Check your links against competitors, and find link opportunities to build your site’s authority. Price: Basic linking information is free. Moz’s Pro plan is free for 30 days and then is $99 per month.