With 2.45 billion monthly users, Facebook is the largest social network worldwide. It’s also an essential marketing platform for many businesses to reach new and existing customers. And there are plenty of free tools for marketing on Facebook.
Here is a list of free marketing tools from Facebook and third-party developers. There are tools to create compelling posts, launch promotional contests, track campaign results, and more. All of these tools are free, though many offer premium services as well.
Facebook Marketing Tools
Facebook Analytics is the tool to track growth, engagement, and monetization efforts across Facebook. Get conversion rates and essential metrics and reports for all of your properties (app, website, Facebook page, and Instagram profile). Create funnels, cohorts, overlap charts, and other data visualizations. Browse automated insights. Receive alerts when there are significant changes to your metrics.
Facebook Ad Library provides a searchable collection of all ads running in Facebook properties, including Instagram. Access all active ads, even those you were unaware of. Anyone can explore the Library.
Facebook Audience Insights provides aggregate information about people connected to your Facebook page, so you can create content that resonates with existing and prospective followers. See age and gender breakdowns, education levels, job titles, relationship statuses, and more. Learn about people’s interests and hobbies. Audience Insights combines relationship status and location to tell you about the types of people interested in your business.
Facebook Creative Hub is a resource for learning about, mocking up, previewing, and testing Facebook and Instagram ads. Browse the inspiration gallery and learn how to build effective ads. Send mockups to your Facebook or Instagram app and preview it on any device. Organize mockups and invite others to collaborate. Deliver final mockups to launch with a single click.
Facebook Ads Manager is the starting point for running ads on Facebook, Instagram, Messenger, and Audience Network. Create ads and set campaign parameters such as the objective and audience. Get real-time reporting to improve campaign performance. Use guided ad creation or quick creation to set up the campaign elements on your own.
Facebook Pages is a free tool to reach your audience and promote your business. Create a page for your business and include your essential info. Share an update, add a call-to-action button to your posts, and communicate with your followers. A Facebook page is required to advertise on Facebook.
Pagemodo is a social media marketing tool for small businesses. Use Pagemodo to design a cover photo, create a custom tab, run a contest, schedule posts, and design and post graphics. Create Facebook ads, set your budget, and measure results. With the free plan, manage one Facebook page and create one custom tab. Premium plans start at $6.25 per month.
Socialoomph is an app for social post scheduling. Schedule posts to publish at a specific date and time. Automatically feed your social networks and blogs from post queues. Create posts that self-destruct after some time. Free account allows up to three posts per hour. Premium plans start at $15 per month.
Crowdsignal is a tool to create surveys, polls, quizzes, and forms. Use 14 question and form types, including multiple-choice, free type, and Likert (rating) scales. Customize themes to match your brand. The free account includes Crowdsignal branding. Premium accounts start at $17 per month.
Facebook Timeline Contest is a free tool from Agorapulse. Create sweepstakes, quizzes, and photo contests directly on your timeline to stir interest with your followers.
Adobe Spark is a tool to create graphics, web pages, and video stories. Use templates to jumpstart your design. Pick your photos, add text, and apply design filters to create eye-catching graphics. Share your post directly via Facebook, Instagram, Twitter, email, text, and more. The free plan offers access to images and icons. Premium plans start at $9.99 per month.
CoSchedule’s Headline Analyzer is a free tool to help write headlines that drive traffic, shares, and search results.
Buffer is a platform to plan and publish content to Facebook, Instagram, Twitter, Pinterest, and LinkedIn — all from one dashboard. Respond to social conversations from a shared team folder. Analyze social media performance and create helpful reports. Free plan allows three social accounts and 10 scheduled posts.
Canva is a free, easy-to-use app to create and edit images and graphics for social media, presentations, and more. Canva features drag-and-drop editing tools and professional layout templates. Pro version contains photo filters, brand kit, icons and shapes, hundreds of fonts, and thousands of stock images.
Fanpage Karma is a tool for social media analytics and monitoring. Compose, plan, and publish posts. Analyze your social media interactions in real-time, as well as those of your competitors. Communicate with fans and customers on all channels. Free plan analyzes a three-month history. Premium plans start at $69 per month.
TabSite is a platform to create and run promotional apps, such as a timeline contest or a social review app. Create custom tabs for your Facebook pages and web and mobile sites. All come with integrated social sharing tools. The free plan includes a timeline contest app, image app, and email sign-up app. Premium plans start at $29.95 per month.
ShortStack is a platform to run contests and measure results. Engage followers with a comment-to-enter contest. Publish your campaign as a Facebook app, as a landing page, and embed it on your website. Use ShortStack’s share widget so fans can distribute your campaign on Facebook, Twitter, Pinterest, and LinkedIn. Free plan with entry and view limits. Premium plans start at $29 per month.
Barometer is another free tool from Agorapulse. See how your page performance compares to the average of all pages added to Barometer.
Social Mention is a social media search and analysis platform that aggregates user-generated content into a single stream. Social Mention monitors roughly 100 social media properties.
Facebook Ads Compass is a free report from AdEspresso to rate your Facebook Ads campaign. Review the key metrics of your campaign. Compare age, gender, countries, placement, and devices. And compare your performance with your industry’s benchmark.