Practical Ecommerce

16 Free Tools for Facebook Marketing

Recently, in “30 Facebook Tools for Business,” I listed Facebook’s free and low-cost tools for businesses to promote their brands and reach customers. But beyond Facebook’s own tools, there are useful third-party tools that businesses can use for marketing on Facebook.

Here is a list of third-party tools for marketing on Facebook. There are apps to create and publish content, create contests and polls, track and analyze campaigns, and even sell goods. All of these tool have free plans. Most also provide premium plans.

Free Tools for Facebook Marketing

Canva. Canva is a tool to create and edit images and graphics. Create designs using hundreds of templates. Design with millions of stock photos, vectors, and illustrations. Edit images using preset filters. Use icons, shapes, and elements with ease. Access hundreds of fonts. Price: Free.



Facebook Timeline Contest. Facebook Timeline Contest is a free tool from Agora Pulse to run contests on your Facebook Timeline. Reward your fans and increase engagement by running sweepstakes, quizzes, and photo contests. Randomly pick winners from fans who have liked or commented on a post. Run a quiz and pick from correct answers. Ask fans to comment with photos, then pick winners from the most liked comments. Price: Free.

LikeAlyzer. LikeAlyzer helps you to measure and analyze the potential and effectiveness of your Facebook Pages. It allows you to monitor, compare, and explore all the possibilities of your Facebook Page by evaluating your activity. Get detailed information and explanation of identified issues, tips on how to address issues, and more. Price: Free.

Buffer. Buffer allows you to schedule and publish updates for later. Buffer shares your content at the best possible times throughout the day. You can now upload video to Buffer and use Pablo (a Buffer-owned app) to create images. Price: Free account allows 10 scheduled posts per profile. Paid plans start at $10 per month.



Facebook Ads Compass. Facebook Ads Compass from AdEspresso is a free report that analyzes your Facebook Ads campaign to discover what’s working and what’s not. Understand the key metrics of your campaign. Compare side-by-side the age, gender, countries, placements, and devices of Facebook users, to find out what’s making you money and what’s a waste of time. Price: Free.

Headline Analyzer. Headline Analyzer from CoSchedule will score your overall headline quality and rate its ability to result in social shares, increased traffic, and search-engine-optimization value. It also provides suggestions on how to improve a generic headline. Use the headline analyzer to see your optimal character length for search engines like Google and email subject lines, while also getting a glimpse of how your readers will scan your headlines. Price: Free.

Share. Share from SumoMe lets you add buttons for over 16 networks and services to your content so your readers can easily share your posts. Share optimizes which sharing options are most effective on a per page basis. Price: Free up to 1 million monthly website visits. Paid plans start at $20 per month.



Hootsuite. Hootsuite is tool to manage your social networks and schedule posts. Monitor what your audience is saying about your brand. Get analytics on how well your social media efforts are being received. Connect with over 35 social networks, including Facebook. Price: Free for up to 3 social profiles. Paid plans start at $9.99 per month.

NetworkedBlogs. NetworkedBlogs is a user-generated blog directory and syndication tools for publishers. Automatically update your Facebook and Twitter accounts with your latest post. NetworkedBlogs is one of the largest news apps on Facebook. Price: Free.

Polldaddy. Polldaddy is a tool to create surveys and polls to engage your Facebook followers. Choose from 14 question types, including multiple choice, free text, and Likert scales. Watch your results in real time as they come in. Create filters to analyze your data and reports to share it. Price: One branded account is free. Paid plans start at $200 per year.



Post Planner. Post Planner makes it easy to find, plan, and post content on Facebook and Twitter. Post Planner shows you top performing content for any social media account, hashtag, or topic. Add your favorite accounts, hashtags, keywords, and blogs. Then pick the best content to blow up your engagement. Price: Pro app is free. Paid plans start at $7 per month.

Pagemodo. Pagemodo makes social media marketing simple for small business owners by providing a suite of tools to engage followers. Pagemodo features tools for cover photos, contests, custom tabs, scheduled posts, Facebook ads, and more. Create a professional-quality design, target your audience, set your budget, and measure your results. Save your designs so you can test small changes to optimize future campaigns. Price: Starter account is free with one Facebook page and one update per day. Paid plans start at $6.25 per month.

Socialoomph. Socialoomph is a tool to boost your social media productivity. Easily schedule updates, find quality people to follow, and monitor social media activity. Schedule status and page and group updates. Track keywords, follow-back followers, integrate blog and social media updates, and more. Price: Basic is free. Paid account is $17.97 for two weeks.



ShortStack. ShortStack is a self-service platform that helps you build engaging social media campaigns. The platform features more than 30 widgets, 30 themes, and 90 templates, all of which you can use to build contests and sweepstakes, special offers, landing pages, custom forms, and more. Access real-time data including campaign views, unique views, traffic sources, number of entries, number of shares, device types, and more. Price: Free for 5,000 views per month. Paid plans start at $29 per month.

TabSite. TabSite offers promotions apps for your Facebook pages — web and mobile. Create a variety of engagement tools, including contests, coupons, and promotions. Free plan includes Timeline Contest, image app, and email sign-up apps. Price: Basic plan is free. Paid plans start t $29.95 per month.

Ecwid. Ecwid is a shopping cart tool that allows you to add an online store to Facebook, Tumblr, or any other social media site. Ecwid offers a free plan to easily launch your Facebook store without any startup costs. Use your social networks to give your shoppers another convenient way to buy your products while syncing directly to your central inventory. Price: Free for up to 10 products. Paid plans start at $12.50 per month.



Sig Ueland

Sig Ueland

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  1. Keith August 11, 2016 Reply

    Can’t change banner image anymore, weird, the usual icon that’s available on my personal page disappeared.

  2. Mike August 11, 2016 Reply

    This is a no fluff all value article. Love it. Let me ask you this…what tool(s) would you recommend for somebody who is new to creating Facebook ads?


    • Sig Ueland August 13, 2016 Reply

      Mike, that’s a great question. First, I think one needs to comb through Facebook’s own free tools (“30 Facebook Tools for Business” link at top of this article) for the basics, and then build from there.

      Personally, I love the content creation tools. So the Canva & Canvas combination is pretty awesome.

  3. Carlos Rivera August 11, 2016 Reply

    Another great collection. I really enjoyed the PostPlanner suggestion. Thank you, as always!

  4. Vidlogo September 16, 2016 Reply is a useful online tool for facebook branded pages which contains video files.Protecting your videos with your logo or watermark can be easily done online using

  5. Prathik June 21, 2017 Reply

    Another tool I would recommend is DrumUp . Some of its features include multiple account management and scheduling, scheduled content calendar view, a content library to store custom drafted posts and interesting recommendations for future use, group scheduling – can create a group, add a bunch of accounts and schedule to them at once, analytics – see which post got the most engagement, emojis and gifs for posts, and a chrome extension which picks up the page you’re viewing and lets you share it to your social accounts.