Working on your summer reading list? Here is a list of new ecommerce and Internet-marketing books for summer 2012. There are new titles on social media, handcrafted Pinterest businesses, search engine optimization, and even a title on creating short product videos.
This list was compiled using Amazon.com. From Amazon’s “Books” category, I selected “Browse Subjects” and chose the “Business & Investing” sub-category. From there, I selected “Industries & Professions,” and chose “E-commerce.” Then I handpicked titles from that group, based on customer ratings and relation to ecommerce.
New Ecommerce Books
Platform: Get Noticed in a Noisy World by Michael Hyatt
In this step-by-step guide, blogger Michael Hyatt takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, and entrepreneurs are doing differently to win customers in today’s crowded marketplace. Kindle $9.43; Hardcover $13.68.
By Invitation Only: How We Built Gilt and Changed the Way Millions Shop by Alexis Maybank and Alexandra Wilkis Wilson
The authors and company founders share their perspective in this story of Gilt Groupe, an online fashion-industry startup with a valuation of more than $1 billion. Follow Gilt.com’s birth, rise, and evolution, as the founders show how they juggled the conflicting needs of their suppliers, engineers, marketers, and potential investors. Find out how they blended their individual strengths and weaknesses and managed their rapidly growing team. Kindle $14.99; Hardcover $15.98.
Velocity: The Seven New Laws for a World Gone Digital by Ajaz Ahmed and Stefan Olander
Written as a conversation between the authors — Stefan Olander, vice president of digital sport at Nike and Ajaz Ahmed, founder and chairman at agency AKQA — this book presents seven new laws for businesses and individuals in a world that is dominated by rapid change and digital technology. Its examples illustrate key lessons, together with insights, ideas, and inspiration that individuals and businesses must adopt to thrive. Kindle $12.99; Paperback $14.04.
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing by Lee Odden
This book is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Create a blueprint for integrated search, social media and content marketing strategy. Develop guidelines, processes and training to scale online marketing success. Kindle $13.72; Hardcover $14.71.
Social Business By Design: Transformative Social Media Strategies for the Connected Company by Dion Hinchcliffe, Peter Kim, and Jeff Dachis
This book explores how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, this guide shows how to choose and implement a social business strategy and maximize its impact. Kindle $14.99; Hardcover $19.18.
iPhone Millionaire: How to Create and Sell Cutting-Edge Video by Michael Rosenblum
This is a guide on creating short-form video to sell your products and your brand. Author Michael Rosenblum has founded several media companies, including nyvs.com, The Travel Channel Academy, Video News International, and has trained more than 40,000 people to work as independent video journalists. Paperback $17.58.
High Impact Marketing That Gets Results (Guru in a Bottle) by Ardi Kolah
Offering an overview of the most effective marketing tools and techniques, this guide provides a multi-step method and comprehensive structure for sales and marketing training. Learn how to write a marketing plan, determine your ideal marketing mix, launch a public-relations campaign, and discover what to avoid. Paperback $17.94.
The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time by Mark Schaefer
In this guide, entrepreneur and marketing expert Mark W. Schaefer tells how he built his successful business almost entirely through social media marketing platforms like Twitter. Follow real-life examples and learn the formula behind every Twitter business success. Paperback $8.00.
Grow Your Handmade Business: How to Envision, Develop, and Sustain a Successful Creative Business by Kari Chapin
Use this guide to turn your creative hobby into a successful business. Learn how to map out a business plan, expand production and distribution, find funding, and address legal matters. Discover how to grow your business beyond the dining room table and finally quit your day job. Kindle $9.32; Paperback $11.32.
Share This: The Social Media Handbook for PR Professionals by CIPR
This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. Hardcover $28.50.
Click Millionaires: Work Less, Live More with an Internet Business You Love by Scott Fox
This book is an ecommerce starter-guide that teaches aspiring entrepreneurs how to trade the 9 to 5 job they hate for an online business they love. Readers will learn how to find a niche on the Internet that matches their interests and skills, choose an online business model, build an audience, and more. Kindle $8.77; Hardcover $14.21.
Internet Prophets: The World’s Leading Experts Reveal How to Profit Online by Steve Olsher
This is an Internet and mobile marketing resource that features the experiences of twenty-five business icons. Learn from the best on how to dominate your niche, establish significant brand awareness, and foster a loyal following. Paperback $19.95.
Make Money Online – Online Affiliate Guide: Building An Online Cash Cow, A Complete Step-By-Step Guide To Affiliate Marketing by Antony Barlow
This is a complete guide to building multi passive revenue streams by your own brandable affiliate website. This book guides affiliates through their first year detailing the processes and techniques required from the initial niche research to on-site and off-site search engine optimization. The aim of this book is to build a 1,000 page authoritative brandable affiliate website over the course of a year. Paperback $33.00.
Pinfluence: The Complete Guide to Marketing Your Business with Pinterest by Beth Hayden
This is complete guide to Pinterest marketing that will teach you how to effectively raise awareness for your brand, drive traffic from Pinterest to your website, and connect with potential customers. Learn advanced Pinterest marketing techniques, including how to grow your audience, how to use the Pinterest iPhone app, and how to make your pins and boards sticky so they capture public attention. Kindle $9.99; Paperback $12.36.
The Conversation Manager: The Power of the Modern Consumer, the End of the Traditional Advertiser by Steven Van Belleghem
Marketers need to engage with the new breed of consumers. The Conversation Manager explains the evolution of the modern consumer and demonstrates why traditional advertising no longer works. This book is full of practical tools to help transform a company’s strategy and kick-start conversations with its customers. Kindle $14.55; Paperback $20.23.
Branded!: How Retailers Engage Consumers with Social Media and Mobility by Bernie Brennan, Lori Schafer, and Mark Ashby
Market-leading retailers are engaging customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer’s culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy’s, 1-800-Flowers.com, J. C. Penney, Pizza Hut, and Best Buy are featured. Kindle $18.97; Hardcover $19.67.