Practical Ecommerce

18 Websites Featuring Beautiful Illustrations

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as the successor.

In 10 Web Design Trends for 2012,” I listed large illustrations as a growing trend in web design. Website illustrations can add personality to even the smallest sites and invite visitors to stay awhile and explore. Here are 18 websites with compelling illustrations.

Blue Acorn

Ecommerce agency Blue Acorn uses a beautiful interactive illustration on its home page to help explain its range of services. Blue Acorn uses pieces of this illustration throughout the site’s sub-pages to connect various services to the home page illustration.


Many music festival websites use illustrations. The Sasquatch Music Festival has been doing this for years, including its signature Sasquatch mascot in the 2012 site footer and other promotional materials.

Black Moon

Black Moon’s site has a fantastic pixel-art background illustration that fits perfectly with its game design. The background also interacts with mouse movements, making the whole site feel even more like a video game.


inTacto developed a stunning site with a space-themed illustration to document its last eleven years as an interactive agency. The site also uses parallax scrolling to create an even deeper digital experience.



The Octonauts is a British children’s show and book series with an adorable illustrated website. The site background features character illustrations and the site header is a rotating animated illustration.

Mozilla Thunderbird

Mozilla’s simple Thunderbird web page is brought to life by a giant illustration of a cat postal worker.

N.Design Studio

This online portfolio and blog of illustrator and designer Nick La features rich illustrations. Nick La is a talented designer who often incorporates illustrations into his web projects.



The folks at Polecat use a road illustration at the top of the home page to explain the company’s development process. The rest of the site also features impressive illustrations, including caricature illustrations depicting the members of the Polecat team.


The site header for Inspiredology depicts several scheming scientists mixing strange liquids and examining brains in a fantastic laboratory illustration.



Thunderbird isn’t the only email-related product with a giant mammal mascot. MailChimp’s Monkey Mailman illustration adds big personality to the site and even gives users helpful or humorous tips from the MailChimp dashboard.



Bonnaroo is another music festival with a great illustrated site. The Bonnaroo site also uses parallax scrolling to make its illustrations come alive.


Old Loft

The Old Loft site uses a cast of colorful illustrated animals throughout, to add a little extra personality to the site.

Castri Creativa

The Castri Creativa site pops with a bright header illustration, colorful typography, and an idyllic landscape illustration in the footer.

Adventure World

The entire Adventure World web site is an animated illustration depicting many of the amusement park’s attractions. More information is illustrated up in space above the “Adventure World.”


Veboo Labs

The Veboo Labs header illustration features busy workers, one of who is exclaiming, “We’re so busy building websites for others that we just can’t get ours up and running.”



Much like the Sasquatch Festival and Bonnaroo Festival, the Seattle-based Bumbershoot music festival uses a four-color illustration throughout its site and with its other promotional material.


Pally Giraffe

Pally Giraffe is the online store of Shinzi Katoh, a Japan-based artist with his own gallery, shop, and museum who has illustrated several children and adult books. Fittingly, the Pally Giraffe site features beautiful illustrations that look as if they were lifted directly from the pages of a children’s book.

Lost World’s Fair – Atlantis

Created as a web typography experiment, the Lost World’s Fair Atlantis page is one giant scrolling illustration featuring fun “facts” about the mythical city of Atlantis.


Drew Coffin

Drew Coffin

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  1. Shalleen Mayes July 31, 2012 Reply

    Great ideas! Thanks for sharing!

  2. Trace July 31, 2012 Reply

    Yep, this was cool!

  3. Roz August 7, 2012 Reply

    Good to see Bumpershoots is still going strong. Nice piece on too-often underutilized art of illustration. Thanks!

  4. Prime Outsourcing September 6, 2012 Reply

    I was stunned by this amazing web designs. I agree that every website should put a twist and uniqueness to their sites design to entice viewers. Something that will make people indulge and stay. The design should speak for itself, making the people see what kind of services they offer in a fun way but still keep its professional look.

    Good job for all the web designers and developers who make it to the list!

  5. Cristian June 14, 2016 Reply

    Great list!! ;)

    An example of website of illustrations: