Marketing & Advertising

11 Free WordPress Plugins to Build an Email List

Building an email list takes time. However, a large list of engaged users is an essential resource for generating sales. Fortunately, WordPress users can choose from a variety of plugins for successful email list building.

Here is a list of WordPress plugins to build your email list. There are tools to create pop-ups, scroll boxes, floating action bars, slide-ins, overlays, and more. All of these plugins have free plans. Most offer premium plans as well.

Plugins to Build Email Lists

Sumo List Builder. Sumo offers several tools to build a following. Its List Builder app provides an email collection field as a pop-up or scroll box, after page load, embedded within an article, click-triggered, in Smart Mode, and more. Sumo also offers a Welcome Mat, Smart Bar, and Share buttons for social. Price: Sumo is free up to 200 subscribers with basic email integrations. Premium plans start at $24 per month.

Sumo

Sumo

Dreamgrow Scroll Triggered Box is designed to display a pop-up box with customizable content. The box triggers on events you specify, such as percent of scroll, length of time, click on page content, or mouse-over element. Price: Free.

Magic Action Box makes it easy to create powerful calls to action. Create sleek and professional email opt-ins. Includes a selection of pre-configured styles, with a marketplace for new additions. Price: Lite version is free. Premium versions start at $47.

HubSpot offers several inbound marketing tools to build an email list. Add user-friendly pop-up forms with ease. HubSpot’s form collector automatically captures submissions, even if they come from a different tool. Follow up on form submissions with a quick kickback email. Easily connect to MailChimp, WordPress, Weebly, Drupal, Shopify, Magento, and more. Price: Free.

HubSpot

HubSpot

Optin Forms is a simple and easy-to-use opt-in form plugin that gathers new subscribers. Choose from five unique layouts and customize to match your company’s brand. Integrates with major email services, including AWeber, iContact, MailChimp, GetResponse, Mad Mimi, and Interspire Email Marketer. Price: Free.

Newsletter manages everything from user subscriptions to email automation, from follow-up notifications to list building. Add additional features through premium extensions. Price: Basic is free. Premium versions start at $45.

Icegram is a plugin to grow subscribers. It includes a set of 12 message types, themes for multiple message types, targeting options, A/B testing, and an exit intent mechanism. Employ pop-ups, floating action bars, slide-ins, alert boxes, inlines, overlays, and more. Price: Basic plan is free. Premium plans start at $97 per year.

Icegram

Icegram

Mail Bank is a free SMTP plugin to guarantee fast and confident email deliverability. It includes a list of features to test, log, and control your email deliverability, even over multiple WordPress installations and networks. Price: Free.

Hustle offers behaviors and conditions to target visitors with email opt-ins. Use time, on-click, scroll, location, position, page, post, login, category, tag, referral link, and device type. Integrates with popular email services. Price: Free plan for one opt-in method.

MailMunch lets you create an opt-in form as a pop-up, embed, top bar, scroll box, and sidebar. Features themes, A/B testing, targeting, exit intent, and analytics. Integrates with MailChimp, Constant Contact, AWeber, Campaign Monitor, GetResponse, Infusionsoft, and more. Price: Free.

Plugmatter Feature Box offers an email opt-in box that sits under the header (but above the content) of your WordPress site. Use text or video templates, create a mini feature box to add subscribers, and run A/B testing. Price: Basic is free. Professional is $67.

Plugmatter Feature Box

Plugmatter Feature Box

Sig Ueland

Sig Ueland

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