Category
Email & Text Marketing
Most ecommerce businesses rely on email marketing as a low-cost sales driver. We’ve addressed a wide array of strategies for email, including improving opens, clicks, and conversions, mastering deliverability, optimizing by device, automation, spam, segmentation, and more.
Email & Text Marketing
Email Pro: Open Rate Is a Vanity Metric
Agency owner Nabeel Azeez says revenue, not open rates, is paramount and never unsubscribe dormant recipients.
