I often write about the value of email data. Email marketing continues to be an effective way to drive sales for ecommerce merchants. And every email database has hidden opportunities, in my experience.
Practical Ecommerce is an independent, family-owned, online magazine in Traverse City, Michigan, U.S. We are not affiliated with any e-commerce service, platform, or provider. Our mission is to publish authoritative articles, commentary, webinars, and podcasts to help online merchants.