Email Marketing
Most ecommerce businesses rely on email marketing as a low-cost sales driver. We’ve addressed a wide array of strategies for email, including improving opens, clicks, and conversions, mastering deliverability, optimizing by device, automation, spam, segmentation, and more.
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Email Marketing
Navigating Email Marketing without Open Rates
October 19, 2021 • Carolyn Nye
Apple rolled out iOS 15 on Sept. 20, 2021. The release provides users of iOS devices — iPhone, iPad, iPod Touch — the ability to load remote content privately, blocking the sender's ability to track opens. I've addressed iOS 15 twice.
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Email Marketing
A Perfect Storm for 2021 Holiday Email Marketing
September 19, 2021 • Carolyn Nye
Labor shortages, pent-up consumer demand, and supply chain disruptions could dramatically impact retailers this holiday season. Those developments, coupled with privacy changes on Apple's new iOS 15, mean email marketers face a perfect storm of uncertainty.
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Email Marketing
5 Ways Apple’s Email Privacy Impacts Marketing
August 30, 2021 • Armando Roggio
As early as September 2021, Apple's mobile email apps may hide a recipient's internet protocol address, making it difficult or impossible to measure open rates and track user behavior.
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Email Marketing
The Essentials of High-performing Emails
August 19, 2021 • Carolyn Nye
Creative content is the cornerstone of a successful email campaign, driving opens, clicks, and purchases. In this post, I'll review the essential creative components of high-performing campaigns.
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Email Marketing
6 Steps to Prepare Email Marketing for iOS 15
July 19, 2021 • Carolyn Nye
Apple's iOS 15 release this fall will likely change email marketing. Among the updates is the ability for Apple Mail users to load external images privately, thereby blocking email marketing platforms from tracking opens. I addressed the release last month.
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Email Marketing
275 Free, Responsive Email Templates
July 12, 2021 • Sig Ueland
Whether you’re sending a newsletter, welcome message, product announcement, or holiday greetings, there are plenty of customizable email templates to match your brand and design on any device. Here is a list of responsive email templates.
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Email Marketing
Apple’s iOS 15 Could Improve Email Marketing
June 24, 2021 • Armando Roggio
When it's released this fall, Apple's iOS 15 could make capturing some email marketing metrics more difficult, which might improve performance. On June 7, 2021, Apple described some of the new privacy features it would offer in its forthcoming operating systems for the iPhone, iPad, Apple Watch, and Mac computers.
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Email Marketing
Email Marketers Should Know Subscribers Better
June 16, 2021 • Armando Roggio
How important is email list segmentation? Some leading retail brands and marketplaces are allowing subscribers to opt-out of Father's Day email promotions this year. Etsy, Free Fly Apparel, Tesco, and many others have asked subscribers if they want to receive marketing announcements for Mother's Day or Father's Day.
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Email Marketing
Apple’s iOS 15 Will Change Email Marketing
June 15, 2021 • Carolyn Nye
Apple recently unveiled its iOS 15 software, which rolls out this fall. Most of the new features focus on privacy, data tracking, and user security. Two features, "Mail Privacy Protection" and "Hide My Email," will dramatically impact email marketing.
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Email Marketing
Need More First-party Leads? Grow Your Email List
May 19, 2021 • Carolyn Nye
The elimination of third-party cookies and the removal of auto-tracking on Apple iOS devices has marketers scrambling. So-called "first party" data, where a company has a direct relationship with prospects and customers, is now paramount. There is no better type of first-party data than a robust email list.
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Email Marketing
Email Conversion Guide, Part 3: Retargeting
April 20, 2021 • Carolyn Nye
Retargeting with email can encompass several tactics. All include a follow-up to a previous message or action. Retargeting can produce among the highest conversions from email marketing. This is the final installment of my three-part email conversion guide.
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Email Marketing
Email Conversion Guide, Part 2: Creating the Template
March 18, 2021 • Carolyn Nye
An ecommerce email template consists of multiple elements that impact clicks and purchases. This is the second installment of a 3-part series on factors that influence conversions from email marketing. "Part 1: Database Cleanup," we published last month.
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Email Marketing
Email Conversion Guide, Part 1: Database Cleanup
February 16, 2021 • Carolyn Nye
This post is the first in a 3-part series on improving conversions from an email marketing program. Parts 2 and 3 will address templates and retargeting, respectively. In this part 1 installment, I'll review the importance of a clean subscriber database, including tips for ongoing maintenance.
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Email Marketing
Quick Refresher of U.S. CAN-SPAM Requirements
January 18, 2021 • Carolyn Nye
New consumer privacy laws in the U.S. and elsewhere apply to many forms of digital promotion, including email marketing. Thus it's worth reviewing the requirements of the CAN-SPAM Act of 2003, which sets rules for the use of commercial email to U.S.-based recipients.
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Email Marketing
Attributing Sales to Email Marketing Is Not Always Easy
December 27, 2020 • Carolyn Nye
Attributing sales to email marketing can be difficult. A typical customer journey involves multiple touchpoints, such as email, organic search, and social media. The better we understand the impact of each channel on conversions, the better we can optimize that channel for growth.
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Email Marketing
Analyzing Unsubscribes Can Save an Email Marketing Program
November 17, 2020 • Carolyn Nye
Email marketers do not typically monitor why recipients unsubscribe. But the more we understand the reasons, the better we can reduce the number. In this post, I'll explore how to analyze unsubscribes to improve email performance.
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Email Marketing
Designing Emails to Drive Clicks and Conversions
October 22, 2020 • Carolyn Nye
Email design has evolved to reflect changes in technology and consumer behavior. The goal is to elicit the desired action from the recipient, such as a click or conversion. In this post, I'll address tips on designing high-performing emails for ecommerce.
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Email Marketing
Email Marketing: Optimizing ‘From’ Lines, Subject Lines, Pre-headers
September 20, 2020 • Carolyn Nye
Email marketing remains a cornerstone of most ecommerce companies. But optimizing "from" lines, subject lines, and pre-headers is challenging for even the savviest marketers. I'll offer tips in this post.
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Email Marketing
2020 Holiday Email Marketing Starts Early
August 18, 2020 • Carolyn Nye
With the fluid retail environment surrounding Covid-19, protocols and expectations change daily. According to Coresight Research, a consulting firm, 23 percent of U.S. consumers plan to start 2020 holiday shopping earlier than in prior years. Ecommerce merchants should plan holiday marketing now.
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Email Marketing
13 Robust Newsletter Plugins for WordPress
August 10, 2020 • Sig Ueland
WordPress is a highly customizable content management system. With the right plugins, it can be a robust email marketing platform to create a newsletter and build a list of subscribers. Here is a list of newsletter plugins for WordPress.
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Email Marketing
1 Million Email Subscribers ‘Fricking Hard,’ Says TheHustle.co Founder
July 31, 2020 • Eric Bandholz
I asked Sam Parr, the founder of The Hustle, an email newsletter with curated business and technology news, how he has grown his list to over 1 million subscribers. "It's fricking hard," he told me.
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Email Marketing
4 High-converting Email Segments for Ecommerce
July 16, 2020 • Carolyn Nye
Ecommerce has experienced incredible changes in the past few months. Consumers who had not embraced online retail are now forced to adopt it. Email segmentation can marketers reach these new buyers by improving relevancy. In this post, I'll describe the most effective ways to segment an email list for ecommerce.
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Email Marketing
6 Ways to Convert New Visitors to Email Subscribers
June 17, 2020 • Carolyn Nye
Many online merchants have experienced traffic surges due to the pandemic. Converting the new traffic to immediate purchases can be challenging. The next best option is enticing visitors to subscribe to your email communications. In this post, I'll offer tips for converting new visitors into email subscribers.
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Email Marketing
Accelerate Ecommerce Marketing with the RFM Model
June 10, 2020 • Armando Roggio
The recency, frequency, and monetary model lets ecommerce marketers identify and market to specific consumer groups based on their transactional behavior. Ecommerce merchants have many reasons to segment customers and prospects.
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Email Marketing
The Best Time to Send a Marketing Email
May 18, 2020 • Carolyn Nye
I'm often asked about the best time to send a marketing email. The answer depends on several factors. In this post, I'll address how to determine the best send times for your email program.
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Email Marketing
5 Email Marketing Tips during the Pandemic
April 21, 2020 • Carolyn Nye
Most ecommerce companies rely on email marketing. But the Covid-19 shutdown requires an evaluation of email frequency and tone, among other tactics. In this post, I'll address how to manage email marketing during the pandemic.
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Email Marketing
Hidden Opportunities in an Email Subscriber List
March 17, 2020 • Carolyn Nye
I often write about the value of email data. Email marketing continues to be an effective way to drive sales for ecommerce merchants. And every email database has hidden opportunities, in my experience.
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Email Marketing
The Keys to Successful Email Automation
March 11, 2020 • Anna Kayfitz
Success in email marketing for ecommerce companies depends on a few prerequisites. A marketing automation tool is essential. Many email service providers offer automation features, as do enterprise automation platforms.
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Email Marketing
Rewards Programs Drive Email Marketing Success
February 14, 2020 • Carolyn Nye
A top priority of ecommerce companies is to attract high-converting traffic. Email marketing is a critical bridge to entice prospects to browse and shop. However, increased email competition makes it increasingly difficult to stand out. A rewards program can help.
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Email Marketing
Essential Email Marketing Features for Ecommerce in 2020
January 20, 2020 • Carolyn Nye
The email marketing needs of ecommerce merchants are increasingly sophisticated due to improvements in technology and the demands of consumers. In the post, I'll address the essential email-marketing features for ecommerce merchants in 2020.
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