Email & Text Marketing
Most ecommerce businesses rely on email marketing as a low-cost sales driver. We’ve addressed a wide array of strategies for email, including improving opens, clicks, and conversions, mastering deliverability, optimizing by device, automation, spam, segmentation, and more.
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Email & Text Marketing
Email Marketing Is Like Dating
February 6, 2023 • Carlos Vega
First impressions are important for dating and for recipients of marketing emails. Three email components — "From," subject line, preheader — are critical.
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Email & Text Marketing
Boost Email Marketing Results with BIMI
January 4, 2023 • Armando Roggio
The BIMI specification allows marketers to display their logo next to email messages in recipients' inboxes. The practice drives opens and clicks and increases brand recall.
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Email & Text Marketing
How to Design Emails for Dark Mode
December 5, 2022 • Carlos Vega
The dark mode feature has become increasingly popular on the web and mobile devices. Ensuring emails render in dark mode is essential for successful marketing.
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Email & Text Marketing
Build a Cyber Monday SMS List Now
October 12, 2022 • Armando Roggio
Text-message marketing is relatively less competitive than other promotional channels. Heading into the holiday selling season, it's an opportunity.
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Email & Text Marketing
Email Marketing Drives Conversions in Other Channels
September 27, 2022 • Carolyn Nye
Email marketing is highly effective. But it's even better when combined with other marketing vehicles. Here's how email drives sales across the entire purchase journey.
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Email & Text Marketing
5 Keys to Better Transactional Emails
August 19, 2022 • Carolyn Nye
Transactional emails are opportunities for merchants to engage shoppers and drive sales. Here are tactics to increase both.
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Email & Text Marketing
7 Ideas to Grow an Ecommerce SMS List
August 14, 2022 • Armando Roggio
Many consumers prefer text messages to email. Moreover, SMS subscribers are "owned" media, the best kind of marketing.
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Email & Text Marketing
Understanding Email Marketing Metrics in 2022
July 26, 2022 • Carolyn Nye
Getting the most from email marketing requires close monitoring of key performance metrics. In this post, we offer a primer on opens, clicks, bounces, deliveries, and more.
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Email & Text Marketing
Drive Email Engagement with Embedded Video
July 12, 2022 • Armando Roggio
Embedded videos in marketing emails can increase clicks by upwards of 300%. Here's our primer on dos, don'ts, and getting started.
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Email & Text Marketing
Email Marketing: Tips for Getting Started
July 4, 2022 • Carolyn Nye
Looking to launch an email marketing program? Here's a quick rundown of the basics from longtime contributor Carolyn Nye, addressing subscriber growth, vendor selection, frequency, and more.
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Email & Text Marketing
6 Email Triggers for Max Conversions
June 20, 2022 • Pamela Hazelton
Shoppers' actions on an ecommerce site create opportunities for automated, triggered emails. Such behavior-based email automation is a sure-fire tactic to drive revenue.
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Email & Text Marketing
7 Reasons Why Marketing Emails Fail
May 24, 2022 • Carolyn Nye
A high-performing email marketing program requires nonstop management. Many factors can cause poor performance. Here are seven of the most common.
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Email & Text Marketing
Tips for Selling Ads in an Email List
April 18, 2022 • Carolyn Nye
Merchants can sometimes earn extra revenue from selling email ads that target their subscribers. Here are a few quick tips.
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Email & Text Marketing
Mastering Email Deliverability in 2022
March 21, 2022 • Carolyn Nye
The first step in a successful email marketing campaign is getting the message to recipients' inboxes. But that's often harder than it appears. Email guru Carolyn Nye explains in the terrific piece.
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Email & Text Marketing
How to Integrate SMS into Email Marketing
February 21, 2022 • Carolyn Nye
Many ecommerce brands drive engagement and conversions via text messages But implementing the channel requires caution and sensitivity. We explain in this helpful post.
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Email & Text Marketing
14 Free WordPress Plugins to Build an Email List
February 14, 2022 • Sig Ueland
There's no better ecommerce revenue driver than engaged email subscribers. This rundown, for WooCommerce and WordPress merchants, we first published in 2014. Here's the latest update.
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Email & Text Marketing
iOS 15: Impact on Email Marketing to Date
January 30, 2022 • Carolyn Nye
Apple's iOS 15 operating system launched in September 2021. Its new "Mail Privacy Protection" inflates the reported open rates of commercial emails. This piece analyzes the impact thus far.
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Email & Text Marketing
5 Ways to Promote a Paid Newsletter
January 24, 2022 • Armando Roggio
Many creators publish a paid newsletter. But getting subscribers is not easy. It takes aggressive promotion, such as the five ideas in this piece.
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Email & Text Marketing
How to Set Up a Paid Newsletter
January 16, 2022 • Armando Roggio
The creator economy refers to podcasters, writers, musicians, and similar who are compensated directly for their work. Paid newsletters are one of those methods. We explain the concept and how to get started in this piece.
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Email & Text Marketing
Charts: Global Email Volume, Users, Marketing
January 5, 2022 • Adel Boukarroum
The world's first email was sent in the early 1970s. Since then email has evolved into a vital digital marketing tool. The number of global emails sent has climbed each year as the internet has become more accessible. Over 306 billion emails were sent daily in 2020. That number will rise to roughly 376.4 billion per day by 2025.
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Email & Text Marketing
Holiday Email Marketing Trends, Examples for 2021
November 21, 2021 • Carolyn Nye
It's the busiest time for email marketing. Retailers are preparing and sending their holiday campaigns. Most use proven, tried-and-true email tactics. In this post, I'll review a few email marketing examples in this 2021 season from leading retailers.
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Email & Text Marketing
Digital Creators Need Email Marketing
October 20, 2021 • Armando Roggio
A list of engaged email subscribers is among the best promotional tools for creators who sell digital products. For many of those creators, it could also be a path toward earning a living. The creator economy has a problem.
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Email & Text Marketing
Navigating Email Marketing without Open Rates
October 19, 2021 • Carolyn Nye
Apple rolled out iOS 15 on Sept. 20, 2021. The release provides users of iOS devices — iPhone, iPad, iPod Touch — the ability to load remote content privately, blocking the sender's ability to track opens. I've addressed iOS 15 twice.
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Email & Text Marketing
A Perfect Storm for 2021 Holiday Email Marketing
September 19, 2021 • Carolyn Nye
Labor shortages, pent-up consumer demand, and supply chain disruptions could dramatically impact retailers this holiday season. Those developments, coupled with privacy changes on Apple's new iOS 15, mean email marketers face a perfect storm of uncertainty.
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Email & Text Marketing
5 Ways Apple’s Email Privacy Impacts Marketing
August 30, 2021 • Armando Roggio
As early as September 2021, Apple's mobile email apps may hide a recipient's internet protocol address, making it difficult or impossible to measure open rates and track user behavior.
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Email & Text Marketing
The Essentials of High-performing Emails
August 19, 2021 • Carolyn Nye
Creative content is the cornerstone of a successful email campaign, driving opens, clicks, and purchases. In this post, I'll review the essential creative components of high-performing campaigns.
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Email & Text Marketing
6 Steps to Prepare Email Marketing for iOS 15
July 19, 2021 • Carolyn Nye
Apple's iOS 15 release this fall will likely change email marketing. Among the updates is the ability for Apple Mail users to load external images privately, thereby blocking email marketing platforms from tracking opens. I addressed the release last month.
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Email & Text Marketing
275 Free, Responsive Email Templates
July 12, 2021 • Sig Ueland
Whether you’re sending a newsletter, welcome message, product announcement, or holiday greetings, there are plenty of customizable email templates to match your brand and design on any device. Here is a list of responsive email templates.
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Email & Text Marketing
Apple’s iOS 15 Could Improve Email Marketing
June 24, 2021 • Armando Roggio
When it's released this fall, Apple's iOS 15 could make capturing some email marketing metrics more difficult, which might improve performance. On June 7, 2021, Apple described some of the new privacy features it would offer in its forthcoming operating systems for the iPhone, iPad, Apple Watch, and Mac computers.
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Email & Text Marketing
Email Marketers Should Know Subscribers Better
June 16, 2021 • Armando Roggio
How important is email list segmentation? Some leading retail brands and marketplaces are allowing subscribers to opt-out of Father's Day email promotions this year. Etsy, Free Fly Apparel, Tesco, and many others have asked subscribers if they want to receive marketing announcements for Mother's Day or Father's Day.
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