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Email Marketing
Apple Mail to Remove URL Tracking Parameters
July 16, 2023 • Carlos Vega
Apple's iOS 17 will remove URL tracking parameters from Mail, Messages, and Safari's Private Browsing.
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Email Marketing
AI for Email Marketing
March 16, 2023 • Carlos Vega
Artificial intelligence can streamline an email marketing program. But it's the human element that drives performance.
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Email Marketing
Email Marketing Is Like Dating
February 6, 2023 • Carlos Vega
First impressions are important for dating and for recipients of marketing emails. Three email components — "From," subject line, preheader — are critical.
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Email Marketing
How to Design Emails for Dark Mode
December 5, 2022 • Carlos Vega
The dark mode feature has become increasingly popular on the web and mobile devices. Ensuring emails render in dark mode is essential for successful marketing.