AI for Email Marketing
March 16, 2023 • Carlos Vega
Artificial intelligence can streamline an email marketing program. But it's the human element that drives performance.
Email Marketing Is Like Dating
February 6, 2023 • Carlos Vega
First impressions are important for dating and for recipients of marketing emails. Three email components — "From," subject line, preheader — are critical.
How to Design Emails for Dark Mode
December 5, 2022 • Carlos Vega
The dark mode feature has become increasingly popular on the web and mobile devices. Ensuring emails render in dark mode is essential for successful marketing.