Carolyn Nye

Articles by: Carolyn Nye

Carolyn Nye is Director, Digital Interactive Group for Acxiom, which provides businesses with consulting, data, and technology solutions.

She has developed a wide variety of highly successful marketing campaigns — including triggered and transactional email campaigns — designed to engage customers, drive sales, improve service and overall customer satisfaction.

In additional to writing articles, she is a speaker and contributor at industry conferences. Email Carolyn.

15 Essential Elements of Every Marketing Email

April 13, 2018 • Carolyn Nye

A timely email promotion is an easy and cost-efficient way to kick-start sales. But in the haste of a tight turnaround or deadline, it’s easy to make email composing mistakes,... Read More »
How Does Your Email Marketing Program Stack Up?

March 20, 2018 • Carolyn Nye

Email is the workhorse of direct marketing. The basics have remained consistent for years. Best practices from 10 years ago are still relevant. But email marketing is evolving. Segmentation, personalization, mobile:... Read More »
Does ‘AMP for Email’ Impact Ecommerce?

February 20, 2018 • Carolyn Nye

Google just introduced "AMP for Email" and announced plans to include it Gmail later this year. In this post, I will explain AMP for Email and its potential impact on email... Read More »
4 Common Methods to Personalize Email Marketing

January 18, 2018 • Carolyn Nye

Personalizing an email marketing program can greatly increase opens and clicks. But a quick look at my inbox reveals that very few retailers are doing it effectively. Much of the... Read More »
3 Email Tactics to Make Life Easier for Shoppers

December 19, 2017 • Carolyn Nye

As consumers progress through life stages, their shopping priorities change. A recent college graduate is likely concerned with price. A seasoned corporate executive may focus on quality. The visitors to... Read More »
Nurture Email Subscribers to Drive Downstream Conversions

November 17, 2017 • Carolyn Nye

Converting a prospect into a customer is a process. It can take time and multiple touch points. Prospects that are email subscribers are at various stages in their lifecycle with... Read More »
4 Ways to Irritate Ecommerce Email Subscribers

October 18, 2017 • Carolyn Nye

Email subscribers are valuable. They are difficult to obtain and worth a great deal to ecommerce businesses. Losing one because of a misstep in an otherwise well executed marketing plan... Read More »
4 Pointers for Holiday Email Marketing in 2017

September 18, 2017 • Carolyn Nye

It’s September, which means now is the time to start thinking about your upcoming holiday email marketing. In this article, I’ll share four tips to maximize email effectiveness for the... Read More »
4 Tactics to Produce Sales from Email Recipients

August 15, 2017 • Carolyn Nye

Emails to customers and prospects from ecommerce merchants can serve many purposes. Sometimes the emails contain much content, such as shopping tips or blog posts. Other times, they convey transactional... Read More »
For Email Signups, Better to Use Double Opt-in or Single?

July 19, 2017 • Carolyn Nye

Adding email subscribers usually translates into more sales. But soliciting email signups is often a tradeoff in quality versus quantity. In this article, I’ll explore the pros and cons of... Read More »
Tips on Choosing an Email Service Provider, in 2017

June 15, 2017 • Carolyn Nye

The landscape of email service providers is continually evolving, with advances in technology and changing needs of brands and merchants. In this article, I’ll address factors to consider, in 2017,... Read More »
Merchandising for Email Marketing

May 16, 2017 • Carolyn Nye

Featuring the correct mix of products in your marketing emails can create interest from subscribers, and drive revenue. Depending on the strategy, the products to feature in the emails will differ... Read More »
Email Marketing Q&A: Top 4 Questions

April 19, 2017 • Carolyn Nye

Although the technology has evolved over the past 10 years, the fundamentals that make email marketing effective have not really changed. As an author and email-marketing practitioner, I’m often asked... Read More »
Study: Email Marketers to Focus on 4 Key Areas in 2017

March 20, 2017 • Carolyn Nye

Years ago, the rise of social media and smartphone usage prompted many marketing professionals to believe email was dying, as consumers’ use of email was uncertain. But fast forward to 2017 and... Read More »
To Optimize Email Marketing, Test These 3 Elements

February 16, 2017 • Carolyn Nye

One of the best things about email marketing is the ability to test elements in a campaign and quickly receive actionable data. Moreover, the results of email tests can apply... Read More »
Understanding Email and Data Appends, for Marketing

January 18, 2017 • Carolyn Nye

Marketing professionals often ask me about email and data appends. Both can help grow new email subscribers and improve the information about existing ones. In this article, I’ll describe how... Read More »
4 Ways to Jumpstart Email Marketing for 2017

December 18, 2016 • Carolyn Nye

The new year brings much-needed breathing time to address email marketing strategies. In this post, I’ll explore email marketing trends and offer four suggestions for email strategy for 2017. 1. Nurture New Subscribers During... Read More »
5 Email Marketing Errors to Avoid This Holiday Season

November 21, 2016 • Carolyn Nye

Email marketing is crucial for most ecommerce retailers during the all-important holiday shopping season. But misuse of email can irritate subscribers. It can spur unsubscribes and greatly reduce the overall... Read More »
4 Ways to Beef Up an Email Subscriber List

October 18, 2016 • Carolyn Nye

One of the largest assets of an ecommerce company is its email subscriber file. In that database is likely a mix of past and current customers, brand advocates, and prospects. An... Read More »
5 Email Pre-header Tips that Boost Open Rates

September 20, 2016 • Carolyn Nye

The sender name and subject line are primary drivers of email open rates. Almost as important — if not more important — is the pre-header, the text that appears just... Read More »
4 Email Marketing Tips for the Holidays

August 18, 2016 • Carolyn Nye

The holidays start early for ecommerce retailers. Planning for a successful holiday season typically starts in the summer. In this article, I’ll explore four tips for ecommerce merchants to help... Read More »
4 Ways Email Can Drive Other Marketing Channels

July 20, 2016 • Carolyn Nye

For ecommerce merchants, email has been a cost-effective marketing vehicle for years. Merchants typically consider email as a standalone marketing tool. But email can improve other marketing channels, as well. In... Read More »
Using Email to Acquire New Customers

June 19, 2016 • Carolyn Nye

Finding new prospects for an ecommerce business and getting them to convert into actual customers can be difficult. A steady stream of new customers is critical, typically, to grow a... Read More »
Email Marketing: Tips for Preheaders, Emojis

May 13, 2016 • Carolyn Nye

Email subject lines are key to capturing a reader’s attention and standing out from inbox clutter. But email preheaders may be just as important, since most recipients now open emails... Read More »
4 Email-marketing Tips to Drive (More) Sales

April 18, 2016 • Carolyn Nye

There are many ways to increase the effectiveness of email marketing, from testing subject lines and creative to increasing frequency and discounts. In this article, I will review four ways to... Read More »
Pros, Cons of Email Preference Centers

March 15, 2016 • Carolyn Nye

Years ago, email preference centers popped up on all kinds of websites. Preference centers were an effort to curb email unsubscribes and to protect a core digital asset: the email... Read More »
3 Email Marketing Metrics for Mobile, Multi-device Consumers

February 17, 2016 • Carolyn Nye

Email metrics provide critical, quick feedback for a campaign. This is key because most opens and clicks occur within 72 hours after a send. But measuring opens and clicks is often... Read More »
4 Ways to Invest in Email Marketing, for 2016

January 18, 2016 • Carolyn Nye

Marketers have heard for years that email is dead. However, just the opposite is true. The importance of email has never been greater, and there is still no better way... Read More »
3 Ways to Increase Email Clicks, for Ecommerce

December 16, 2015 • Carolyn Nye

A marketing email from an ecommerce merchant will often result in a sale if the recipient clicks to the merchant’s website. But behavior patterns of email recipients are changing dramatically due... Read More »
Email-marketing Tips for Cyber Monday 2015

November 17, 2015 • Carolyn Nye

Thanksgiving Day is around the corner and most holiday shopping will soon begin. In this article, I’ll share tips for making your email programs a success for 2015 Cyber Monday. Address Customers... Read More »