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15 Essential Elements of Every Marketing Email
April 13, 2018 • Carolyn Nye
A timely email promotion is an easy and cost-efficient way to kick-start sales. But in the haste of a tight turnaround or deadline, it’s easy to make email composing mistakes,... Read More »
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How Does Your Email Marketing Program Stack Up?
March 20, 2018 • Carolyn Nye
Email is the workhorse of direct marketing. The basics have remained consistent for years. Best practices from 10 years ago are still relevant. But email marketing is evolving. Segmentation, personalization, mobile:... Read More »
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Does ‘AMP for Email’ Impact Ecommerce?
February 20, 2018 • Carolyn Nye
Google just introduced "AMP for Email" and announced plans to include it Gmail later this year. In this post, I will explain AMP for Email and its potential impact on email... Read More »
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4 Common Methods to Personalize Email Marketing
January 18, 2018 • Carolyn Nye
Personalizing an email marketing program can greatly increase opens and clicks. But a quick look at my inbox reveals that very few retailers are doing it effectively. Much of the... Read More »
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3 Email Tactics to Make Life Easier for Shoppers
December 19, 2017 • Carolyn Nye
As consumers progress through life stages, their shopping priorities change. A recent college graduate is likely concerned with price. A seasoned corporate executive may focus on quality. The visitors to... Read More »
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Nurture Email Subscribers to Drive Downstream Conversions
November 17, 2017 • Carolyn Nye
Converting a prospect into a customer is a process. It can take time and multiple touch points. Prospects that are email subscribers are at various stages in their lifecycle with... Read More »
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4 Ways to Irritate Ecommerce Email Subscribers
October 18, 2017 • Carolyn Nye
Email subscribers are valuable. They are difficult to obtain and worth a great deal to ecommerce businesses. Losing one because of a misstep in an otherwise well executed marketing plan... Read More »
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4 Pointers for Holiday Email Marketing in 2017
September 18, 2017 • Carolyn Nye
It’s September, which means now is the time to start thinking about your upcoming holiday email marketing. In this article, I’ll share four tips to maximize email effectiveness for the... Read More »
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4 Tactics to Produce Sales from Email Recipients
August 15, 2017 • Carolyn Nye
Emails to customers and prospects from ecommerce merchants can serve many purposes. Sometimes the emails contain much content, such as shopping tips or blog posts. Other times, they convey transactional... Read More »
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For Email Signups, Better to Use Double Opt-in or Single?
July 19, 2017 • Carolyn Nye
Adding email subscribers usually translates into more sales. But soliciting email signups is often a tradeoff in quality versus quantity. In this article, I’ll explore the pros and cons of... Read More »
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Tips on Choosing an Email Service Provider, in 2017
June 15, 2017 • Carolyn Nye
The landscape of email service providers is continually evolving, with advances in technology and changing needs of brands and merchants. In this article, I’ll address factors to consider, in 2017,... Read More »
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Merchandising for Email Marketing
May 16, 2017 • Carolyn Nye
Featuring the correct mix of products in your marketing emails can create interest from subscribers, and drive revenue. Depending on the strategy, the products to feature in the emails will differ... Read More »
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Email Marketing Q&A: Top 4 Questions
April 19, 2017 • Carolyn Nye
Although the technology has evolved over the past 10 years, the fundamentals that make email marketing effective have not really changed. As an author and email-marketing practitioner, I’m often asked... Read More »
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Study: Email Marketers to Focus on 4 Key Areas in 2017
March 20, 2017 • Carolyn Nye
Years ago, the rise of social media and smartphone usage prompted many marketing professionals to believe email was dying, as consumers’ use of email was uncertain. But fast forward to 2017 and... Read More »
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To Optimize Email Marketing, Test These 3 Elements
February 16, 2017 • Carolyn Nye
One of the best things about email marketing is the ability to test elements in a campaign and quickly receive actionable data. Moreover, the results of email tests can apply... Read More »
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Understanding Email and Data Appends, for Marketing
January 18, 2017 • Carolyn Nye
Marketing professionals often ask me about email and data appends. Both can help grow new email subscribers and improve the information about existing ones. In this article, I’ll describe how... Read More »
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4 Ways to Jumpstart Email Marketing for 2017
December 18, 2016 • Carolyn Nye
The new year brings much-needed breathing time to address email marketing strategies. In this post, I’ll explore email marketing trends and offer four suggestions for email strategy for 2017. 1. Nurture New Subscribers During... Read More »
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5 Email Marketing Errors to Avoid This Holiday Season
November 21, 2016 • Carolyn Nye
Email marketing is crucial for most ecommerce retailers during the all-important holiday shopping season. But misuse of email can irritate subscribers. It can spur unsubscribes and greatly reduce the overall... Read More »
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4 Ways to Beef Up an Email Subscriber List
October 18, 2016 • Carolyn Nye
One of the largest assets of an ecommerce company is its email subscriber file. In that database is likely a mix of past and current customers, brand advocates, and prospects. An... Read More »
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5 Email Pre-header Tips that Boost Open Rates
September 20, 2016 • Carolyn Nye
The sender name and subject line are primary drivers of email open rates. Almost as important — if not more important — is the pre-header, the text that appears just... Read More »
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4 Email Marketing Tips for the Holidays
August 18, 2016 • Carolyn Nye
The holidays start early for ecommerce retailers. Planning for a successful holiday season typically starts in the summer. In this article, I’ll explore four tips for ecommerce merchants to help... Read More »
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4 Ways Email Can Drive Other Marketing Channels
July 20, 2016 • Carolyn Nye
For ecommerce merchants, email has been a cost-effective marketing vehicle for years. Merchants typically consider email as a standalone marketing tool. But email can improve other marketing channels, as well. In... Read More »
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Using Email to Acquire New Customers
June 19, 2016 • Carolyn Nye
Finding new prospects for an ecommerce business and getting them to convert into actual customers can be difficult. A steady stream of new customers is critical, typically, to grow a... Read More »
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Email Marketing: Tips for Preheaders, Emojis
May 13, 2016 • Carolyn Nye
Email subject lines are key to capturing a reader’s attention and standing out from inbox clutter. But email preheaders may be just as important, since most recipients now open emails... Read More »
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4 Email-marketing Tips to Drive (More) Sales
April 18, 2016 • Carolyn Nye
There are many ways to increase the effectiveness of email marketing, from testing subject lines and creative to increasing frequency and discounts. In this article, I will review four ways to... Read More »
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Pros, Cons of Email Preference Centers
March 15, 2016 • Carolyn Nye
Years ago, email preference centers popped up on all kinds of websites. Preference centers were an effort to curb email unsubscribes and to protect a core digital asset: the email... Read More »
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3 Email Marketing Metrics for Mobile, Multi-device Consumers
February 17, 2016 • Carolyn Nye
Email metrics provide critical, quick feedback for a campaign. This is key because most opens and clicks occur within 72 hours after a send. But measuring opens and clicks is often... Read More »
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4 Ways to Invest in Email Marketing, for 2016
January 18, 2016 • Carolyn Nye
Marketers have heard for years that email is dead. However, just the opposite is true. The importance of email has never been greater, and there is still no better way... Read More »
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3 Ways to Increase Email Clicks, for Ecommerce
December 16, 2015 • Carolyn Nye
A marketing email from an ecommerce merchant will often result in a sale if the recipient clicks to the merchant’s website. But behavior patterns of email recipients are changing dramatically due... Read More »
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Email-marketing Tips for Cyber Monday 2015
November 17, 2015 • Carolyn Nye
Thanksgiving Day is around the corner and most holiday shopping will soon begin. In this article, I’ll share tips for making your email programs a success for 2015 Cyber Monday. Address Customers... Read More »