Category

Email Marketing

Most ecommerce businesses rely on email marketing as a low-cost sales driver. We’ve addressed a wide array of strategies for email, including improving opens, clicks, and conversions, mastering deliverability, optimizing by device, automation, spam, segmentation, and more.

Email Marketing
2020 Holiday Email Marketing Starts Early

August 18, 2020 • Carolyn Nye

With the fluid retail environment surrounding Covid-19, protocols and expectations change daily. According to Coresight Research, a consulting firm, 23 percent of U.S. consumers plan to start 2020 holiday shopping earlier than in prior years. Ecommerce merchants should plan holiday marketing now.
Email Marketing
13 Robust Newsletter Plugins for WordPress

August 10, 2020 • Sig Ueland

WordPress is a highly customizable content management system. With the right plugins, it can be a robust email marketing platform to create a newsletter and build a list of subscribers. Here is a list of newsletter plugins for WordPress.
Email Marketing
1 Million Email Subscribers ‘Fricking Hard,’ Says TheHustle.co Founder

July 31, 2020 • Eric Bandholz

I asked Sam Parr, the founder of The Hustle, an email newsletter with curated business and technology news, how he has grown his list to over 1 million subscribers. "It's fricking hard," he told me.
Email Marketing
4 High-converting Email Segments for Ecommerce

July 16, 2020 • Carolyn Nye

Ecommerce has experienced incredible changes in the past few months. Consumers who had not embraced online retail are now forced to adopt it. Email segmentation can marketers reach these new buyers by improving relevancy. In this post, I'll describe the most effective ways to segment an email list for ecommerce.
Email Marketing
6 Ways to Convert New Visitors to Email Subscribers

June 17, 2020 • Carolyn Nye

Many online merchants have experienced traffic surges due to the pandemic. Converting the new traffic to immediate purchases can be challenging. The next best option is enticing visitors to subscribe to your email communications. In this post, I'll offer tips for converting new visitors into email subscribers.
Email Marketing
Accelerate Ecommerce Marketing with the RFM Model

June 10, 2020 • Armando Roggio

The recency, frequency, and monetary model lets ecommerce marketers identify and market to specific consumer groups based on their transactional behavior. Ecommerce merchants have many reasons to segment customers and prospects.
Email Marketing
The Best Time to Send a Marketing Email

May 18, 2020 • Carolyn Nye

I'm often asked about the best time to send a marketing email. The answer depends on several factors. In this post, I'll address how to determine the best send times for your email program.
Email Marketing
5 Email Marketing Tips during the Pandemic

April 21, 2020 • Carolyn Nye

Most ecommerce companies rely on email marketing. But the Covid-19 shutdown requires an evaluation of email frequency and tone, among other tactics. In this post, I'll address how to manage email marketing during the pandemic.
Email Marketing
Hidden Opportunities in an Email Subscriber List

March 17, 2020 • Carolyn Nye

I often write about the value of email data. Email marketing continues to be an effective way to drive sales for ecommerce merchants. And every email database has hidden opportunities, in my experience.
Email Marketing
The Keys to Successful Email Automation

March 11, 2020 • Anna Kayfitz

Success in email marketing for ecommerce companies depends on a few prerequisites. A marketing automation tool is essential. Many email service providers offer automation features, as do enterprise automation platforms.
Email Marketing
Rewards Programs Drive Email Marketing Success

February 14, 2020 • Carolyn Nye

A top priority of ecommerce companies is to attract high-converting traffic. Email marketing is a critical bridge to entice prospects to browse and shop. However, increased email competition makes it increasingly difficult to stand out. A rewards program can help.
Email Marketing
Essential Email Marketing Features for Ecommerce in 2020

January 20, 2020 • Carolyn Nye

The email marketing needs of ecommerce merchants are increasingly sophisticated due to improvements in technology and the demands of consumers. In the post, I'll address the essential email-marketing features for ecommerce merchants in 2020.
Email Marketing
5 Clever Email Marketing Tactics for Holiday Conversions

December 16, 2019 • Carolyn Nye

I've received many holiday email marketing messages since the busy Black Friday to Cyber Monday weekend. In this post, I'll share five that are especially clever.
Email Marketing
Email Marketing: 2019 Trends and Innovations

November 20, 2019 • Carolyn Nye

Every year I review trends, changes, and innovations that impact email marketing. What follows are my observations for 2019.
Email Marketing
Email Marketing: How to Stand Out on Black Friday, Cyber Monday

October 22, 2019 • Carolyn Nye

The upcoming Black Friday to Cyber Monday weekend will likely generate record amounts of revenue for ecommerce retailers. It will also produce a record number of marketing emails. In this post, I'll offer tips to help your holiday emails stand out from the crowd to drive meaningful revenue.
Email Marketing
8 Conversion Boosters for Holiday Email Marketing

September 17, 2019 • Carolyn Nye

Now is the time to plan holiday email marketing. For most ecommerce merchants, email is crucial for generating traffic and sales. What follows are eight tips to get the most from your holiday email marketing efforts.
Email Marketing
Overlooked Email Tools to Streamline Production, Drive Conversions

August 21, 2019 • Carolyn Nye

Email service providers are increasingly sophisticated. Every provider serves the same basic need — sending emails — but often in different ways. The following nine tools are common in modern ESP platforms but are frequently overlooked or underused by ecommerce merchants.
Email Marketing
5 Ways Artificial Intelligence Improves Email Marketing

July 18, 2019 • Carolyn Nye

Artificial intelligence is not new for email service providers. Email platforms have long recognized that AI can optimize opens and clicks while saving time and money. Here are five ways that AI can improve an email program.
Email Marketing
Email Case Study: Wayfair’s Triggered, Personalized Campaigns

June 18, 2019 • Carolyn Nye

Some of the most successful marketing emails are triggered by a shopper's behavior. This was the case with Wayfair. Its series of emails to me is a good example of a personalized, browse-recovery campaign. In this post, I'll analyze the elements of the Wayfair series.
Email Marketing
Minor Tweaks to Marketing Emails Can Greatly Boost Conversions

May 17, 2019 • Carolyn Nye

The purpose of email marketing is to generate revenue. Opens and clicks are meaningful only if they produce, at some point, orders. In my experience, tweaking just a few areas ...
Email Marketing
Boost Profits with a Win-back Email Campaign

May 7, 2019 • Armando Roggio

Sometimes customer relationships fade. A shopper may have made several purchases, but then, over time his orders become less frequent until finally, you don't hear from him. But your business can re-engage at least a few lapsed customers and win them back with email marketing automation.
Email Marketing
Need More from Email Marketing? Learn from Competitors

April 29, 2019 • Armando Roggio

Email marketing provides a strong return on investment, requires very little money, and helps even fledgling businesses drive sales. The question, then, for most companies is not whether they should use email marketing, but how. One strategy is to monitor successful competitors.
Email Marketing
Top 5 Email Marketing Questions in 2019

April 18, 2019 • Carolyn Nye

I consult with companies — B2B and B2C — on optimizing their email marketing efforts. Those clients and other businesses frequently have concerns about delivery, or spam, or other email matters. What follows are the five most common questions.
Email Marketing
6 Ways to Track Revenue from Email Marketing

March 20, 2019 • Carolyn Nye

Ecommerce merchants know the value of email marketing. It typically provides the highest return on investment of any marketing channel. In a 2016 Econsultancy survey, 76 percent of companies reported that email offers either "excellent" or "good" ROI.
Email Marketing
How to Make Triggered Emails More Effective

February 18, 2019 • Carolyn Nye

Triggered emails are automated messages in response to the actions of website visitors. Done correctly, triggered emails can be more effective than promotional ones because they are timely and relevant to recipients. They often have higher-than-average open, click, and conversion rates.
Email Marketing
5 Steps to a Successful Email Drip Campaign

February 14, 2019 • Anna Kayfitz

Emails sent automatically and on a schedule are an effective way of communicating with your customers and prospects. Sometimes referred to as drip campaigns, automated emails target consumers based on their individual actions. In this post, I’ll discuss the steps to set up a successful drip campaign.
Email Marketing
17 Free Email Marketing Tools

January 20, 2019 • Carolyn Nye

There is no free lunch, supposedly, but there are plenty of free email marketing tools. In this post, I'll list 17 free tools to accelerate your email marketing program.
Email Marketing
Want New Email Subscribers? ‘Sell’ the Content

January 9, 2019 • Armando Roggio

When a customer or prospect subscribes to your email list, that person expects something of value in return. It may be exclusive offers, special discounts, or useful, informative, and entertaining content.
Email Marketing
Email Marketing: 2018 Developments

December 18, 2018 • Carolyn Nye

The power of email marketing has endured over the years with few major changes. But 2018 produced important email developments that affect online retailers. I'll address those developments in this post.
Email Marketing
Top 10 Email Marketing Metrics for Ecommerce

November 18, 2018 • Carolyn Nye

Key email metrics have changed over the years. Many subscribers now receive and respond to email on their smartphones. It has altered multiple aspects of email marketing — content, subject lines, pre-headers, and more. In this post, I'll rank the top 10 metrics to evaluate email performance.

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