Category

Email Marketing

Most ecommerce businesses rely on email marketing as a low-cost sales driver. We’ve addressed a wide array of strategies for email, including improving opens, clicks, and conversions, mastering deliverability, optimizing by device, automation, spam, segmentation, and more.

Email Marketing
Nurture Email Subscribers to Drive Downstream Conversions

November 17, 2017 • Carolyn Nye

Converting a prospect into a customer is a process. It can take time and multiple touch points. Prospects that are email subscribers are at various stages in their lifecycle with ...
Email Marketing
4 Ways to Irritate Ecommerce Email Subscribers

October 18, 2017 • Carolyn Nye

Email subscribers are valuable. They are difficult to obtain and worth a great deal to ecommerce businesses. Losing one because of a misstep in an otherwise well executed marketing plan ...
Email Marketing
4 Pointers for Holiday Email Marketing in 2017

September 18, 2017 • Carolyn Nye

It’s September, which means now is the time to start thinking about your upcoming holiday email marketing. In this article, I’ll share four tips to maximize email effectiveness for the ...
Email Marketing > Merchant Voice
Lessons from an ecommerce email marketer

September 1, 2017 • Peter Keller

I have a reputation as a marketer who sends a lot of emails. And it’s true. At FringeSport, we send most of our subscribers five emails per week — sometimes ...
Email Marketing
5 Email Marketing Tips to Try This Week

August 17, 2017 • Armando Roggio

Email marketing is one of the most powerful tools an ecommerce business can use to increase sales. Depending on who you ask, email marketing can generate a return on investment between ...
Email Marketing
4 Tactics to Produce Sales from Email Recipients

August 15, 2017 • Carolyn Nye

Emails to customers and prospects from ecommerce merchants can serve many purposes. Sometimes the emails contain much content, such as shopping tips or blog posts. Other times, they convey transactional ...
Email Marketing
For Email Signups, Better to Use Double Opt-in or Single?

July 19, 2017 • Carolyn Nye

Adding email subscribers usually translates into more sales. But soliciting email signups is often a tradeoff in quality versus quantity. In this article, I’ll explore the pros and cons of ...
Email Marketing > Merchant Voice
For selling, the phone is better than email

July 11, 2017 • Peter Keller

I’m a huge fan of email marketing. It’s been very helpful for FringeSport. I addressed email marketing, in fact, in my previous two posts: “Lessons on starting an email list”
Email Marketing > Merchant Voice
How to get your first 1,000 email subscribers

June 29, 2017 • Peter Keller

I addressed last month how to start an email list. In this post, I’ll explain how to get your first 1,000 subscribers. As part of starting a list, you (hopefully) identified ...
Email Marketing > Merchant Voice
How I manage email spam

June 26, 2017 • Richard Stubbings

We all receive email spam. The longer our businesses exist, the more spam we get. So how should we deal with it? All businesses should have policies and procedures for dealing ...
Email Marketing
Tips on Choosing an Email Service Provider, in 2017

June 15, 2017 • Carolyn Nye

The landscape of email service providers is continually evolving, with advances in technology and changing needs of brands and merchants. In this article, I’ll address factors to consider, in 2017,
Email Marketing
Remember These 3 Email KPIs to Make More Money

June 7, 2017 • Armando Roggio

Good digital marketing campaigns create virtuous sales cycles, repeatedly engaging, converting, and supporting customers and prospects. Increase performance anywhere in the cycle and more sales should follow. Virtuous sales cycles in ...
Email Marketing > Merchant Voice
Lessons on starting an email list

June 4, 2017 • Peter Keller

FringeSport’s email list has been one of our best investments in terms of connecting our brand with our customers, and also in terms of direct sales. In this post, I’ll offer ...
Email Marketing
Merchandising for Email Marketing

May 16, 2017 • Carolyn Nye

Featuring the correct mix of products in your marketing emails can create interest from subscribers, and drive revenue. Depending on the strategy, the products to feature in the emails will differ ...
Email Marketing
Email Marketing Q&A: Top 4 Questions

April 19, 2017 • Carolyn Nye

Although the technology has evolved over the past 10 years, the fundamentals that make email marketing effective have not really changed. As an author and email-marketing practitioner, I’m often asked ...
Email Marketing
Study: Email Marketers to Focus on 4 Key Areas in 2017

March 20, 2017 • Carolyn Nye

Years ago, the rise of social media and smartphone usage prompted many marketing professionals to believe email was dying, as consumers’ use of email was uncertain. But fast forward to 2017 and ...
Email Marketing
To Optimize Email Marketing, Test These 3 Elements

February 16, 2017 • Carolyn Nye

One of the best things about email marketing is the ability to test elements in a campaign and quickly receive actionable data. Moreover, the results of email tests can apply ...
Email Marketing
Using Triggered Emails for B2B Ecommerce

February 14, 2017 • Lori McDonald

Email marketing is a powerful tool, one that many B2B companies do not take advantage of. Triggered emails are a good way to get started. They are event-driven, based on a customer’s ...
Email Marketing
Understanding Email and Data Appends, for Marketing

January 18, 2017 • Carolyn Nye

Marketing professionals often ask me about email and data appends. Both can help grow new email subscribers and improve the information about existing ones. In this article, I’ll describe how ...
Email Marketing
4 Ways to Jumpstart Email Marketing for 2017

December 18, 2016 • Carolyn Nye

The new year brings much-needed breathing time to address email marketing strategies. In this post, I’ll explore email marketing trends and offer four suggestions for email strategy for 2017. 1. Nurture New Subscribers During ...
Email Marketing
5 Email Marketing Errors to Avoid This Holiday Season

November 21, 2016 • Carolyn Nye

Email marketing is crucial for most ecommerce retailers during the all-important holiday shopping season. But misuse of email can irritate subscribers. It can spur unsubscribes and greatly reduce the overall ...
Email Marketing
Google ‘Email Markup’ Helps Transactional Emails Stand Out

October 28, 2016 • Armando Roggio

An informed customer is often a happy customer. Online shoppers expect to hear from merchants when an order is received and shipped. And most merchants dutifully send adequate order confirmation ...
Email Marketing
4 Ways to Beef Up an Email Subscriber List

October 18, 2016 • Carolyn Nye

One of the largest assets of an ecommerce company is its email subscriber file. In that database is likely a mix of past and current customers, brand advocates, and prospects. An ...
Email Marketing
Understanding Email Anti-spam Laws in U.S., Canada, E.U.

October 18, 2016 • John Di Giacomo

Most ecommerce merchants understand the value of keeping a list of customers’ email addresses. By keeping such a list, merchants can send targeted, relevant offers to their clients, which can increase revenue and,
Email Marketing
6 Ecommerce Email Marketing Campaigns for Q4 2016

September 28, 2016 • Armando Roggio

Powerful retail holidays — Halloween, Thanksgiving, and Christmas — dominate the fourth quarter and should be the focus of ecommerce email marketing. Email volume increases significantly in the last quarter of ...
Email Marketing
5 Email Pre-header Tips that Boost Open Rates

September 20, 2016 • Carolyn Nye

The sender name and subject line are primary drivers of email open rates. Almost as important — if not more important — is the pre-header, the text that appears just ...
Email Marketing
What to Include in Automated Emails, for Ecommerce

August 23, 2016 • Pamela Hazelton

Business owners typically despise chain emails. We delete most “template” emails — such as pitching services — within seconds. When it comes to ecommerce, though, stock messages can help increase sales. Yes,
Email Marketing
4 Email Marketing Tips for the Holidays

August 18, 2016 • Carolyn Nye

The holidays start early for ecommerce retailers. Planning for a successful holiday season typically starts in the summer. In this article, I’ll explore four tips for ecommerce merchants to help ...
Email Marketing
How to Think Like an Email Spammer

August 15, 2016 • Armando Roggio

Sending folks useless or unwanted emails may seem intuitive. But if you really want to infuriate and violate, you’ll need a plan. And remember, only a tiny percentage of the ...
Email Marketing
4 Ways Email Can Drive Other Marketing Channels

July 20, 2016 • Carolyn Nye

For ecommerce merchants, email has been a cost-effective marketing vehicle for years. Merchants typically consider email as a standalone marketing tool. But email can improve other marketing channels, as well. In ...

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