Email Marketing
Most ecommerce businesses rely on email marketing as a low-cost sales driver. We’ve addressed a wide array of strategies for email, including improving opens, clicks, and conversions, mastering deliverability, optimizing by device, automation, spam, segmentation, and more.
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Email Marketing
How to Make Triggered Emails More Effective
February 18, 2019 • Carolyn Nye
Triggered emails are automated messages in response to the actions of website visitors. Done correctly, triggered emails can be more effective than promotional ones because they are timely and relevant to recipients. They often have higher-than-average open, click, and conversion rates.
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Email Marketing
5 Steps to a Successful Email Drip Campaign
February 14, 2019 • Anna Kayfitz
Emails sent automatically and on a schedule are an effective way of communicating with your customers and prospects. Sometimes referred to as drip campaigns, automated emails target consumers based on their individual actions. In this post, I’ll discuss the steps to set up a successful drip campaign.
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Email Marketing
17 Free Email Marketing Tools
January 20, 2019 • Carolyn Nye
There is no free lunch, supposedly, but there are plenty of free email marketing tools. In this post, I'll list 17 free tools to accelerate your email marketing program.
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Email Marketing
Want New Email Subscribers? ‘Sell’ the Content
January 9, 2019 • Armando Roggio
When a customer or prospect subscribes to your email list, that person expects something of value in return. It may be exclusive offers, special discounts, or useful, informative, and entertaining content.
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Email Marketing
Email Marketing: 2018 Developments
December 18, 2018 • Carolyn Nye
The power of email marketing has endured over the years with few major changes. But 2018 produced important email developments that affect online retailers. I'll address those developments in this post.
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Email Marketing
Top 10 Email Marketing Metrics for Ecommerce
November 18, 2018 • Carolyn Nye
Key email metrics have changed over the years. Many subscribers now receive and respond to email on their smartphones. It has altered multiple aspects of email marketing — content, subject lines, pre-headers, and more. In this post, I'll rank the top 10 metrics to evaluate email performance.
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Email Marketing
Email Segmentation Tips to Drive Opens, Clicks, Sales
October 18, 2018 • Carolyn Nye
There are multiple ways to improve the effectiveness of email marketing. The best way is to ensure the message is relevant to the recipient. Segmenting your list to the likes and desires of individual subscribers can improve opens, clicks, and sales.
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Email Marketing
6 Ways to Re-engage Dormant Email Subscribers
September 19, 2018 • Carolyn Nye
Email subscribers come and go. Some are active. They open, read, and click every email. But few stay active indefinitely. Many eventually become dormant and no longer open. In this post, I'll review six tips to re-engage these dormant subscribers.
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Email Marketing
4 Key Factors That Impact Email Deliverability
August 16, 2018 • Carolyn Nye
Getting an email to an inbox is not always easy. Many factors determine whether an email is delivered, blocked, or even filtered into a subfolder. In this post, I'll explore four key factors that determine email deliverability.
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Email Marketing
3 Tools for Cleaning Email Addresses, to Improve Deliverability
July 18, 2018 • Carolyn Nye
Email marketers understand the importance of deliverable addresses. Deliverability is critical for conversions, and it impacts a sender’s reputation with ISPs, among other effects. But a clean subscription file requires ...
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Email Marketing
What to Include in Ecommerce Emails to Drive Performance
June 18, 2018 • Carolyn Nye
The biggest challenge in email marketing is getting recipients to open the message in the first place. Once they do that, the content will determine whether they click. In this ...
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Email Marketing
5 Ways to Make a Good Email Great
May 18, 2018 • Carolyn Nye
Consumers are inundated with marketing emails. The challenge for ecommerce merchants is to craft subject lines and body content that are relevant to recipients, who typically scan their inboxes to ...
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Email Marketing
15 Essential Elements of Every Marketing Email
April 13, 2018 • Carolyn Nye
A timely email promotion is an easy and cost-efficient way to kick-start sales. But in the haste of a tight turnaround or deadline, it’s easy to make email composing mistakes, to miss crucial elements or even errors and typos. In this post, I'll offer a checklist of 15 items that every marketing email should have. Print it and use it for your email deployments.
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Email Marketing
How Does Your Email Marketing Program Stack Up?
March 20, 2018 • Carolyn Nye
Email is the workhorse of direct marketing. The basics have remained consistent for years. Best practices from 10 years ago are still relevant. But email marketing is evolving. Segmentation, personalization, mobile:
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Email Marketing
Does ‘AMP for Email’ Impact Ecommerce?
February 20, 2018 • Carolyn Nye
Google just introduced "AMP for Email" and announced plans to include it Gmail later this year. In this post, I will explain AMP for Email and its potential impact on email marketing for merchants. "Accelerated Mobile Pages" is an open-source initiative to improve load times for mobile pages. AMP's popularity has increased considerably during the past few years.
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Email Marketing
4 Common Methods to Personalize Email Marketing
January 18, 2018 • Carolyn Nye
Personalizing an email marketing program can greatly increase opens and clicks. But a quick look at my inbox reveals that very few retailers are doing it effectively. Much of the success of any marketing effort can be boiled down to making the message relevant to individuals. In this post, I'll review four common methods to personalize email, to encourage conversions.
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Email Marketing
3 Email Tactics to Make Life Easier for Shoppers
December 19, 2017 • Carolyn Nye
As consumers progress through life stages, their shopping priorities change. A recent college graduate is likely concerned with price. A seasoned corporate executive may focus on quality. The visitors to ...
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Email Marketing
Nurture Email Subscribers to Drive Downstream Conversions
November 17, 2017 • Carolyn Nye
Converting a prospect into a customer is a process. It can take time and multiple touch points. Prospects that are email subscribers are at various stages in their lifecycle with ...
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Email Marketing
4 Ways to Irritate Ecommerce Email Subscribers
October 18, 2017 • Carolyn Nye
Email subscribers are valuable. They are difficult to obtain and worth a great deal to ecommerce businesses. Losing one because of a misstep in an otherwise well executed marketing plan ...
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Email Marketing
4 Pointers for Holiday Email Marketing in 2017
September 18, 2017 • Carolyn Nye
It’s September, which means now is the time to start thinking about your upcoming holiday email marketing. In this article, I’ll share four tips to maximize email effectiveness for the ...
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Email Marketing
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Merchant Voice
Lessons from an ecommerce email marketer
September 1, 2017 • Peter Keller
I have a reputation as a marketer who sends a lot of emails. And it’s true. At FringeSport, we send most of our subscribers five emails per week — sometimes ...
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Email Marketing
5 Email Marketing Tips to Try This Week
August 17, 2017 • Armando Roggio
Email marketing is one of the most powerful tools an ecommerce business can use to increase sales. Depending on who you ask, email marketing can generate a return on investment between ...
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Email Marketing
4 Tactics to Produce Sales from Email Recipients
August 15, 2017 • Carolyn Nye
Emails to customers and prospects from ecommerce merchants can serve many purposes. Sometimes the emails contain much content, such as shopping tips or blog posts. Other times, they convey transactional ...
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Email Marketing
For Email Signups, Better to Use Double Opt-in or Single?
July 19, 2017 • Carolyn Nye
Adding email subscribers usually translates into more sales. But soliciting email signups is often a tradeoff in quality versus quantity. In this article, I’ll explore the pros and cons of ...
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Email Marketing
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Merchant Voice
For selling, the phone is better than email
July 11, 2017 • Peter Keller
I’m a huge fan of email marketing. It’s been very helpful for FringeSport. I addressed email marketing, in fact, in my previous two posts: “Lessons on starting an email list”
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Email Marketing
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Merchant Voice
How to get your first 1,000 email subscribers
June 29, 2017 • Peter Keller
I addressed last month how to start an email list. In this post, I’ll explain how to get your first 1,000 subscribers. As part of starting a list, you (hopefully) identified ...
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Email Marketing
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Merchant Voice
How I manage email spam
June 26, 2017 • Richard Stubbings
We all receive email spam. The longer our businesses exist, the more spam we get. So how should we deal with it? All businesses should have policies and procedures for dealing ...
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Email Marketing
Tips on Choosing an Email Service Provider, in 2017
June 15, 2017 • Carolyn Nye
The landscape of email service providers is continually evolving, with advances in technology and changing needs of brands and merchants. In this article, I’ll address factors to consider, in 2017,
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Email Marketing
Remember These 3 Email KPIs to Make More Money
June 7, 2017 • Armando Roggio
Good digital marketing campaigns create virtuous sales cycles, repeatedly engaging, converting, and supporting customers and prospects. Increase performance anywhere in the cycle and more sales should follow. Virtuous sales cycles in ...
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Email Marketing
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Merchant Voice
Lessons on starting an email list
June 4, 2017 • Peter Keller
FringeSport’s email list has been one of our best investments in terms of connecting our brand with our customers, and also in terms of direct sales. In this post, I’ll offer ...
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