Get the Practical Ecommerce RSS feed

Lori McDonald

Lori McDonald

Lori McDonald is President and CEO of Brilliance Business Solutions. Brilliance helps B2B companies drive more revenue online by building elegant ecommerce solutions.

Brilliance has a target of helping its customers collectively generate $250 million in online revenue by 2025. In just two years of tracking, it is 21 percent there.

With a background in computer and electrical engineering, Lori is passionate about helping companies achieve big things by realizing the untapped potential of the web.

Brilliance offers a variety of resources to support B2B companies. Download “Comparing Platforms for B2B eCommerce” for help on choosing a new platform. Sign up for "Boost Your B2B Ecommerce Revenue,” our free email series, for actionable tips to grow your existing site.

Connect with Lori on Twitter and LinkedIn.