Creating a product video can be a good way to deliver useful information about a product, as well as to convey the essence of your brand. If you’re interested in producing a product video, look at some other videos to see what has worked.
Here is a list of popular product videos. There are product videos from online merchants, inspirational product videos from brands, product videos that explain online services, and useful how-to videos that feature relevant products.
Vat19 is an online shop for “curiously awesome gifts.” It’s also a site to find an abundance of fun and engaging product videos. This video, “LifeStraw Makes Toilet Water Drinkable,” demonstrates an amazing water purifier in a fun, shareable style. The video has over 6.5 million views on YouTube.
To highlight the abilities of its blender, Blendtec produces the “Will It Blend” series. The series features the blender pulverizing golf balls, a baseball, a skeleton, glow sticks, and more. In this video, “Will It Blend? – iPad,” the Blendtec grinds an iPad into dust. The video has nearly 18 million views on YouTube.
In “The Epic Split feat. Van Damme (Live Test 6)” for Volvo Trucks, watch Jean-Claude Van Damme carry out his famous split between two reversing trucks. This live test was created to demonstrate the precision and directional stability of Volvo Dynamic Steering. It was filmed on a closed-off landing field at sunrise in one take. The video has over 80 million views on YouTube.
“The Official Ultra-Ever Dry Video,” from UltraTech International, demonstrates the amazing qualities of Ultra-Ever Dry, a coating that completely repels almost any liquid. The video begins with a simple words-on-screen introduction and features a montage of a mesmerizing product in action. The video has nearly 11 million views on YouTube.
Dollar Shave Club
“Our Blades Are F***ing Great” is a video from DollarShaveClub.com to explain the razor delivery service. Low-cost razor blades may not be exciting, but Dollar Shave Club founder Michael Dubin demonstrates how to deliver an emphatic testimonial in a hilarious way. With simple in-camera effects, “Mike” tells it like it is. The DollarShaveClub.com website is also a good example of how to use a persuasive product video with a simple landing page. The video has over 20 million views on YouTube.
“Google Chrome: Dear Sophie” is part of a series, “The Web Is What You Make of It,” to introduce the Chrome browser to a mainstream audience. The video is a montage of a dad creating a digital scrapbook for his daughter as she grows up. It’s an excellent example of a product video that delivers a primarily emotional message. The video has over 10 million views on YouTube.
“How To Airbnb” is a short video from Airbnb that explains how to use the online marketplace to list, discover, and book unique accommodations around the world. This is a good example of how a video can visually convey information about a product, even as a spokesperson talks. The video has nearly 2 million views on YouTube.
This video from GE is a journey into a child’s imagination as she envisions all the amazing things her Mom makes as an employee at GE. The video features several GE products as it delivers the larger emotional message of GE’s “Imagination at Work” theme. The video has nearly 2 million views on YouTube.
Advance Auto Parts
“How To Jump Start A Car Battery” is a video from Advance Auto Parts. The how-to video from the do-it-yourself auto repair retailer provides useful information to customers as it promotes its products — like jumper cables and car batteries — to keep cars running smoothly. Advance Auto Parts features an extensive library of how-to videos on its website. The video has over 420,000 views on YouTube.