Native Video on Facebook: 10 Examples

In Facebook’s latest earnings report, Mark Zuckerberg called out its video performance, noting Facebook has reached a milestone of more than 4 billion daily views, with more than 75 percent of global video views occurring on mobile. Increasingly, brands are promoting with native video on Facebook, and consumers are discovering a rival video platform to YouTube.

Here is a list of native video examples from brands on Facebook. There are videos to promote events, provide behind-the-scenes access, show what’s unusual and amazing, and highlight promotional offers. Most of the short videos are teasers for additional content elsewhere.

BuzzFeed Video

BuzzFeed is a social news and entertainment company. BuzzFeed syndicates its content on 26 platforms, though primarily on Facebook and YouTube. Its videos generate approximately one billion views a month, only 5 percent of which come from BuzzFeed.com.

This video, Photos That Will Give You Flashbacks To Elementary School, has generated approximately 20 million views and 256,000 likes in one week. This simple montage of images is a good example of content with universal appeal.

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Red Bull

Red Bull, the energy drink company, produces videos of sports and lifestyle events that match the brand’s high-octane style. With 42 million likes, Red Bull’s Facebook page frequently provides short teaser videos — viewers can find expanded content on its RedBull.tv.

Here is a promo for the Wings for Life World Run. The event is a simultaneous word-wide run to raise awareness of spinal cord injury.

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GoPro

GoPro is the company that produces the versatile GoPro camera, which can be worn or mounted on a subject for extreme stills and videos. GoPro’s Facebook page has 8.3 million likes.

This video, Speedflying Doggie, is from GoPro’s Video of the Day series. Viewers can access expanded footage of the pilot and dog on video channel of GoPro’s website.

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ABC Television Network

Here is an example of a video on Facebook from a larger televised event, as well as a cross promotion between brands, ABC Television Network and AT&T. From the Oscars on ABC, this video is an AT&T #Oscars Music Moment, in which Lady Gaga performs a tribute to The Sound of Music. The video has over 10 million views.

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Kroger

This video from Kroger is a quick and funny reminder for Super Bowl viewers to ready their game snacks. It’s another good example of a Facebook video for an event. The campaign uses two hashtags, #FoodFace and #SB49, and instructs followers to click “Like” if they’re planning a game party.

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WestJet

WestJet Christmas Miracle: Spirit of Giving is part of a campaign by Canadian Airline WestJet to bring a snowy Christmas to a community in the Dominican Republic. Viewers can learn more on the blog and see expanded video footage on WestJet’s YouTube channel. The video has received more than 1.1 million views and 11,600 likes.

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Washington Post

This video from The Washington Post shows frolicking red pandas, playing in the snow at the Cincinnati Zoo and Botanical Garden. The video was posted during last winter’s polar vortex. It’s a good example of social media video as a quick and fun diversion. Viewers can see expanded video along with the story at the newspaper’s website. The video has received more than 1.2 million views and 20,000 likes.

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NYC Restaurant Week

This video is part of the NYC Restaurant Week campaign to promote New York City’s celebration of its dining industry, Feb 16 to March 6, 2015. One of a behind-the-scenes series for the festival, the video features Perry Street Restaurant and its Restaurant Week creations, homemade burrata, and fried chicken.

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American Express

Here is a video for a promotional offer from American Express during NYC Restaurant Week. Users get $5 back each time they purchase at least $25 with their AmEx card at a participating restaurant. The video is a quick series of beautiful culinary images. Offer details are listed in the accompanying post text.

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Karlie Kloss

Karlie Kloss is a fashion model and pop culture figure. Her Facebook videos provide behind-the-scenes looks at fashion events, such as New York Fashion Week, as well as the life of a supermodel. This video is a quick look at the international routine of Karlie.

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