New Ecommerce Tools: February 25, 2026

This week’s rundown of new services for ecommerce merchants includes rollouts for third-party fulfillment, AI assistants, agentic commerce, omnichannel retail, social commerce, Shopify vendors, live-streaming, and AI fraud prevention.

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New Tools for Merchants

Worldline launches One Commerce for omnichannel retail. Worldline, a Europe-based provider of payment services, has launched One Commerce to position merchants to integrate new payment methods, value-added services, and shopping models. Worldline will also launch its à-la-carte acquiring model in Europe, allowing merchants to choose their preferred multi-payments setup.

Worldline One Commerce

eBay to acquire Depop from Etsy. eBay has announced its acquisition of Depop, an Etsy-owned recommerce fashion marketplace, for approximately $1.2 billion in cash. The addition of Depop will accelerate eBay’s consumer-to-consumer strategy, deepening its reach with younger buyers. Depop will benefit from eBay’s global scale and capabilities. eBay will also expand Depop’s inventory visibility, including cross-listing opportunities.

Paysafe partners with open payments platform Spreedly. Payment platforms Paysafe and Spreedly have partnered. Spreedly’s global payments orchestration platform has integrated Paysafe as an acquirer to process credit and debit card payments for online merchants operating worldwide. Spreedly’s open payments platform, connecting 140 payment gateways and 40 unique payment methods, now includes the Paysafe gateway.

Akeneo partners with Stripe to help businesses sell on AI agents. Akeneo, a provider of product information management tools, has partnered with Stripe and its Agentic Commerce Suite. Through this partnership, Akeneo focuses on the product experience layer, enabling businesses to enrich, validate, and activate their product data for AI-driven channels. Stripe remains responsible for checkout, payments, fraud protection, and merchant-of-record capabilities, allowing businesses to retain control of their customer relationships, refunds, and disputes.

Akeneo

Badge raises $17.1 million for Apple and Google wallets. Badge, an operating platform for Apple and Google wallets, has raised $17.1 million to provide the infrastructure businesses need to add the payment method at scale. The funding includes a $13.8 million round led by TTV Capital with participation from Stripe, Synchrony Ventures, and Infinity Ventures. Badge will use the capital to accelerate go-to-market efforts, expand product capabilities, and deepen partnerships to help enterprise brands and platforms adopt Apple and Google wallets as a core customer interface.

Reddit tests a shopping product experience in search. Reddit is testing an AI-powered search feature that turns community recommendations into action using the product catalogs from select shopping and Dynamic Product Ads partners. Users may see search results that include interactive product carousels with pricing, images, and where-to-buy links. The carousel highlights products mentioned in real conversations on related posts and comments, and it includes details such as pricing and images.

TikTok Shop releases new tools, including expanded chatbot access. TikTok has released new features for TikTok Shop sellers. The features include (i) the availability of the Seller Assistant tool in the Seller Center, (ii) a new auto-approval workflow for product samples, (iii) highlights on creator profiles for recommended brand collaborations, and (iv) for live-streams, the automated posting of clips auto-generated from user broadcasts.

TikTok Shop

WordPress.com releases AI assistant. The WordPress AI Assistant is now available on WordPress.com. Within the WordPress editor, site personnel can (i) get help with structure, design, content editing, and refinement, (ii) create and edit images in the media library, and (iii) ask questions of the AI assistant in block notes and get answers.

True Fit launches agentic AI shopping powered by 20 years of data. True Fit, a provider of fit and fashion intelligence, has launched a shopping agent for retail. According to True Fit, the agent is powered by shopper profiles and 20 years of purchase and returns data. The technology identifies ‘Will this fit?’ moments in real time, guiding shoppers to appropriate sizes and styles. True Fit’s shopping agent is available beginning March 2026 for select retailers and brands, with a broader release in April 2026.

Metapack launches AI-powered tools for control over delivery data. Metapack, a shipping platform, has announced AI-powered capabilities to predict and prevent delivery problems before they affect customers. “Ask Metapack” provides a fast way to understand delivery performance by asking questions and receiving instant answers. “Predict with AI” identifies deliveries that are likely to miss expected arrival times. “Build with AI” creates reports and visualisations on demand using prompts. “Intelligent Checkout” is an embeddable component that presents validated delivery options.

Metapack

Rakuten Ichiba partners with Google on shopping via YouTube. Rakuten Ichiba, a Japan-based online marketplace, has partnered with Google in Japan to enable users to purchase products through YouTube videos and affiliates. YouTube viewers can explore Rakuten Ichiba products featured by creators by tapping the View Products button during a video. Product names and prices are displayed, and users can then navigate directly to the product page on Rakuten Ichiba to view details or continue watching the video.

Avenue Z acquires Shopify design and development partner Varfaj. Avenue Z, a marketing agency, has acquired Varfaj, a Shopify development and optimization partner. Avenue Z says the acquisition positions it for the next evolution in commerce: AI-powered, agent-led buying experiences. Varfaj will rebrand under the Avenue Z name. The acquisition also brings Varfaj’s proprietary development framework and conversion rate optimization technologies into Avenue Z’s performance marketing infrastructure.

Radial launches Commerce Solutions with AI-driven fraud prevention. Radial, a third-party logistics company, has launched Commerce Solutions, enabling payment orchestration and AI-driven fraud prevention at scale. Per Radial, the key functions of Commerce Solutions include provider-agnostic payment orchestration, centralized tokenization, fraud decisioning that eliminates manual review, and chargeback protection and resolution covering fraud and non-fraud disputes.

Radial