Bloglist: MarketingSherpa’s Stefan Tornquist

In Bloglist, we ask ecommerce professionals to share some of their favorite blogs and tell us why they read them. For this bloglist, we talked to Stefan Tornquist, research director for MarketingSherpa, a marketing research firm that specializes in tracking all aspects of marketing, with a stated goal to “give marketers of the world the stats, inspiration, and instructions to improve their results.”

Stefan Tornquist

Here, Tornquist gives his recommended blog picks for online merchants.

ElasticPath’s Get Elastic eCommerce Blog

“Great separation of church and state [not self-promoting] for a vendor blog.”

memesponge.com

“A blog on intelligent marketing and product management. Contains information and theories on how people think; a great inspiration for brainstorming marketers.”

UsabilityBlog.com

“Paul Sherman writes about usability, user-centered design, and the user experience. I’m a big believer that usability is the difference between good and great online.”

“Chart of the Week” at MarketingSherpa

“I know it seems self-serving, but every week my team puts out a single chart from our research with action items attached. It’s bite-sized and (I think) very useful.”

Twitter.zappos.com

“Most of the questions I get about Twitter could be answered by reading this great example of using the medium.”