In Booklist, we ask ecommerce professionals to name a few of their favorite books. For this list, we asked Rick Enrico, President and CEO of Juice Media Worldwide, a media and marketing technology company.
Made to Stick: Why Some Ideas Survive and Others Die
By Chip and Dan Heath
This book will change the way many marketers create and execute promotion campaigns and messages.
Lucky or Smart? Secrets to an Entrepreneurial Life
By Bo Peabody
This is a great insight into the minds of some entrepreneurs. If you feel an affinity toward the author, you may in fact be one!
The Long Tail: Why The Future of Selling Less of More
By Chris Anderson
Finally, the buzzword explained in terms that marketers can use!
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
By Guy Kawasaki
After reading this, you’ll have a blueprint to start business initiatives and a smile on your face from reading all the humorous anecdotes!
Return on Customer: Creating Maximum Value From Your Scarcest Resource
By Don Peppers and Martha Rogers
This is a great resource for marketers looking to create processes and procedures that will forge lifelong relationships with customers.
Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
By Howard Shultz
Say what you want about Starbucks — they are a model for passion and success!