Booklist: Juice Media CEO Rick Enrico

In Booklist, we ask ecommerce professionals to name a few of their favorite books. For this list, we asked Rick Enrico, President and CEO of Juice Media Worldwide, a media and marketing technology company.

Made to Stick: Why Some Ideas Survive and Others Die

By Chip and Dan Heath


This book will change the way many marketers create and execute promotion campaigns and messages.
 


Lucky or Smart? Secrets to an Entrepreneurial Life


By Bo Peabody


This is a great insight into the minds of some entrepreneurs. If you feel an affinity toward the author, you may in fact be one!
 


The Long Tail: Why The Future of Selling Less of More


By Chris Anderson


Finally, the buzzword explained in terms that marketers can use!
 


The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

By Guy Kawasaki


After reading this, you’ll have a blueprint to start business initiatives and a smile on your face from reading all the humorous anecdotes!



Return on Customer: Creating Maximum Value From Your Scarcest Resource

By Don Peppers and Martha Rogers


This is a great resource for marketers looking to create processes and procedures that will forge lifelong relationships with customers.
 


Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time


By Howard Shultz


Say what you want about Starbucks — they are a model for passion and success!