There’s no reason, really, why ecommerce merchants cannot improve the search engine visibility of their websites. That’s because there are many free tools to gauge the search-engine-optimization health of those sites, and suggest SEO corrections to them.
In this screencast below, I’ll review many tools — most are free, a few are not — that merchants can use. And I’ll offer tips on how best to use them.
For example, larger websites that are a number years old will likely have missing internal links and 404 “page not found” errors. Both of these could harmful to SEO; but Google Webmaster Tools will find them so that site owners can correct. With Google Webmaster Tools and other tools, site owners can enhance internal links, track external incoming links, and even check the links of their competitors.
The tools also help site owners optimize landing pages, monitor the text — visible to search engine crawlers — of any page, find the alt text of images on their sites, and much more.
In the screencast below, I discuss many of these tools with Practical eCommerce’s Kerry Murdock.
Video: Checking Your Website’s SEO Health: Parts 1 and 2