Practical Ecommerce

ICANN to Issue Custom Top-Level Domains, Expert Explains

The range of possible domain names is about to greatly increase. That’s because ICANN, the authoritative body over Internet domain names, is about to add new top-level domains — the portion to the right of the period — to include brand names and other customized names. To explain these new top level domains to us, we are joined by Gretchen Olive. She’s director of policy and industry affairs for Corporation Service Company, which consults with companies on domain name and trademark matters. She speaks with Practical eCommerce’s Kerry Murdock.


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  1. Kate At Namecheck November 16, 2011 Reply

    The summary here is a little misleading–ICANN will allow organizations to apply for new top-level domains, not simply grant them. It’s a complicated process, but there are many excellent proposals for new domain names in the pipeline. You can pre-register for and learn more about some of the applications at United Domains’ website:

    (Disclosure: I am the Marketing Manager for United Domains. We are highly supportive of the new top-level domain initiative.)