There are many mobile apps to assist consumers with holiday shopping. There are deals and rewards apps, price comparison apps, and to-do and shopping assistant apps.
Here’s a list of 15 mobile apps that assist consumers. Review these apps to see the mobile-shopping options your customers have, and to generate ideas for your own mobile marketing efforts. The apps below are available for either Apple’s iOS or Google’s Android. Nearly all the apps are free.
Mobile Apps for the Holidays
Slice. Slice is a tool to organize consumers’ online shopping. Slice works with Gmail and Yahoo! Mail to find the receipts in a consumer’s email and puts the purchase information at their fingertips. It collects shipping alerts and tracks packages, without having to enter shipping numbers. It consolidates purchase history to keep track of spending, facilitate returns and exchanges, and view customer-service phone numbers and policies. Available for iOS. Price: Free.
TGI Black Friday. This app allows consumers to search thousands of Black Friday deals from major retail stores. They can create a personal shopping lists and use their smartphones to shop smarter and faster on Black Friday. They can receive instant push notifications when new ads are leaked. Available for Android, iOS. Price: Free.
shopkick. This is a location-based deals and rewards shopping app. In addition to daily deals, shopkick gives consumers rewards (called “kicks”) just for walking into stores, such as Target, Best Buy, Crate & Barrel, Toys“R”Us, and more. Consumers can turn kicks into iTunes gift cards, Facebook credits, restaurant vouchers, store gift cards or movie tickets, or make donations to 30 charities. Available for Android, iOS. Price: Free.
Goodzer. Goodzer is a personal shopping assistant for shopping locally. Whatever product shoppers are looking to buy, Goodzer shows them all the nearby stores that carry the item. It displays price, availability, directions to the store, and other related information. This is a great app for shoppers that need an item quickly. Available for iOS. Price: Free.
GiftList. This is a simple app to create, organize, and store a gift list. Categorize gifts into events like “Christmas,” “birthday,” and “baby shower.” Consumers can email a thank you note right from their phones, and then record whether or not a thank you was sent. Integrates with an iPhone camera, to take pictures of list items. Available for iOS. Price: $0.99.
CardStar. CardStar is a simple solution for managing digital versions of plastic loyalty cards, reward cards and club membership cards. When consumers are shopping or on the go, they can quickly access their cards with a single touch from the CardStar app home screen. Available for iOS. Price: Free.
RedLaser. RedLaser lets consumers scan product barcodes and search thousands of online and local retailers for the best prices and features. RedLaser searches The Find, Google Product Search, eBay, Half.com, and more. Consumers can organize and share their scans. They can create shopping or wish lists, and share them with friends to make shopping easier. Includes a mobile checkout feature that lets users buy for either in-store pick-up or home delivery. Available for Android, iOS. Price: Free.
FastMall. FastMall guides shoppers turn by turn to restrooms, stores, and restaurants at shopping malls around the world, all without using GPS or WIFI. Helps consumers remember where they parked their car. They can add a text, photo or video review of anything they want to share. They can check in at the mall or stores they love. Available for iOS. Price: Free.
ShopStyle. ShopStyle brings together fashionable stores and designer brands. Consumers can shop the latest styles within “clothing,” “home decor,” and “kids & baby” categories from over 300 of their favorite retailers, including ShopBop, Nordstrom, Pottery Barn, Sephora, Net-a-Porter, and more. They can receive sale alerts on their favorite brands, and then purchase directly from the retailer. Available for iOS. Price: Free.
PriceGrabber. PriceGrabber is another price comparison app to find products, compare prices, read product reviews, and get merchant ratings. Consumers can scan barcodes to find products from thousands of retailers. They can find local deals in their area, featuring deals in over 160 U.S. metro areas from all their favorite group-buying sites, such as Groupon, Living Social, and FamilyFinds. Shoppers see bottom-line pricing, which includes tax and shipping. They can set price alerts, and get notified when their prices have been met. Available for Android, iOS. Price: Free.
SnapTell. Shoppers can snap a picture of the cover of any book, DVD, CD, or video game. Within seconds they get a rating, description and locations of best prices online and at local walk-in stores. They can also scan barcodes to get product information. Available for Android, iOS. Price: Free.
Catalogue by The Find. Catalogue is an app for shoppers to browse through all their favorite store catalogs in one easy-to-use iPad app. They can flip through the pages of 70 of their favorite catalogs, such as Williams-Sonoma, Crate & Barrel, J.Crew, Gaiam, Nordstrom, Saks, Ross Simons, Free People, Anthropologie, Sur la Table, and more. Save products that you like. Available for iPad. Price: Free.
Orchestra To-do. This app is a collaborative to-do list. Consumers can use it to divide up holiday tasks and shopping lists. They can chat with each other while their getting things done, and create tasks with their voices. Available for iOS. Price: Free.
Groupon. Groupon features 50 to 90 percent off deals. Shoppers can take advantage of group coupons for their holiday shopping. Groupon is available in more than 500 cities around the world. Consumers purchase deals directly from their smartphones. Available for Android, iOS. Price: Free.
Target. If consumers like Target, they will love this app. It’s the Swiss army knife of shopping apps. They can organize their shopping with “TargetLists.” They can (a) save money with “Daily Deals,” (b) check prices and product reviews with the barcode scanner, (c) manage their gift cards, (d) use the voice recognition to search for a produce, (e) check out the What’s Hot section to find new arrivals to seasonal specials, and (f) use the gift finder for categorized shopping ideas. Available for Android, iOS. Price: Free.