November 2016 Top 10: Our Most Popular Posts

Here are our 10 most popular articles for November 2016, recognizing that articles we published earlier in the month are more likely to make the list than later ones.

5 Ecommerce Site Design Trends for 2017

In 2017, ecommerce websites will really be mobile websites. Designers may begin to think of the site design as mobile and adapt that design to larger laptop and desktop screens. We may also expect Google’s “Material Design,” which was built for mobile, to grow in influence. Read Article…

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SEO: What Google’s Mobile-first Index Means for Ecommerce

Google started experimenting with a mobile-first index two weeks ago, making the mobile ecommerce experience even more critical to natural search performance. Shopping is a core behavior for mobile users. Read Article…

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How to Identify a Competitor’s IP Address

In “How to Spy on Your PPC Competitors,” my post in August, I addressed going to “stealth mode” by excluding your competitors’ IP addresses in Google AdWords and other pay-per-click platforms. This prevents competitors from seeing your PPC ads. Read Article…

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5 Content Marketing Ideas for December 2016

Holiday how-to articles or videos, a look back and ahead, and any of several quirky holidays offer plenty of opportunities to create engaging content in December 2016. When you entertain or inform your customers, you are building lasting and potentially profitable relationships. Read Article…

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Shift in Holiday Shopping Benefits Ecommerce

Analysts are predicting that 2016 holiday ecommerce shopping will break records as national economic indicators improve and consumer purchasing continues its shift from physical stores to the Internet. Following are some trends and expectations. Read Article…

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Does B2B Ecommerce Eliminate Sales Teams?

The success of many business-to-business companies was built through a strong sales team. This causes B2B owners and managers to often resist ecommerce because they see it as competing with those sales personnel. Read Article…

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China’s 2016 Singles Day Establishes New Sales Record

Ignoring concerns about their country’s slowing economy, Chinese shoppers spent a record amount of money in the 24-hour period on Nov. 11 known as Singles Day. Written numerically, 11.11 represents “bare branches,” a local expression for single men and women. In 2009 Alibaba Group Holding Ltd. turned this obscure holiday started by college students in the 1990s into a shopping extravaganza. Read Article…

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3 Ways to Acquire Customers on Social Media

Acquiring customers from social media channels has become easier in the last few years. Initially, a business’s presence on social media was beneficial mainly for branding and customer service. However, social media channels increasingly offer ways to get in front of prospects, to generate leads and sales. Read Article…

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5 Email Marketing Errors to Avoid This Holiday Season

Email marketing is crucial for most ecommerce retailers during the all-important holiday shopping season. But misuse of email can irritate subscribers. It can spur unsubscribes and greatly reduce the overall return of your email efforts. Here are five email marketing mistakes to avoid this holiday season. Read Article…

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Ecommerce Product Releases: November 1, 2016

Here is a list of recent ecommerce-related product releases and updates for late October. There are updates on online grocery shopping, ecommerce personalization, and multiple product launches from Facebook and Amazon. Read Article…