Practical Ecommerce

Practical eCommerce Blogger Wins eBay Hall of Fame Award

eBay expert and Practical eCommerce blogger Danna Crawford was out fishing with her daughters on her birthday, May 13. After a long day with no successful catches, the three went home tired and sunburned to find that Crawford was one of five eBay users to net two of eBay’s most prestigious awards, the 2008 Hall of Fame Award, as well as the 2008 Golden Ribbon Award for Community Seller of the Year.

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Even though Crawford is one of eBay’s most active PowerSellers, involved in education, trading assistance and user feedback through the Voices of eBay community, she said the awards still took her by surprise.

“I was so deeply touched that they thought enough of me to give me these awards,” she said.

Crawford was presented with the award at the 2008 eBay Live conference in Chicago, where a short documentary about her humble eBay beginnings told her story to an audience of 15,000.

Crawford joined eBay in 1997. She was a single mother of three, working three jobs and selling toys at flea markets and toy shows in the Chicago area.

One day at the flea market, someone told her she could make more money selling her toys and action figures online at a site called

Crawford, who describes herself as a jump-into-it kind of person, wasted no time. She got on eBay with the screen name “danna” and started selling.

By 1998, she had quit all of her jobs to focus on eBay, which in turn allowed her to focus on her kids.

“At the time, I was just happy to get the mortgage paid and the kids fed. I got into doing this so I could support my family,” Crawford said. “Thanks to eBay, I can say that I never missed an event in their lives.”

By 1999, she raised enough money to put a down payment on her dream home in Florida.

After her kids left home, Crawford threw herself entirely into eBay, particularly into educating others in auction success.

“When my children moved out, I buried myself deeper into eBay and helping people. I didn’t have kids to help, so I got involved big time into the eBay community,” she said.

As she became successful on the site, other sellers began coming to her, asking for her help and advice. She realized she could turn her experience into a career. She believes others can become as successful on eBay today as she was ten years ago.

“It’s just a matter of organizing yourself and simplifying your system,” she said.

In addition to the Star Wars toys she continues to sell, she sells teaching materials and ebooks both on eBay and on her site She teaches on webinars on demand and at the local community college. She recently presented a webinar in Singapore.

But as much as she enjoys teaching others about eBay, Crawford said her main interest now is eBay Giving Works, the charitable branch of eBay. Users can use Giving Works to donate anywhere from 10 percent to 100 percent of a purchase to a charity of their choice.

Crawford recently was able to extend some charity of her own, thanks to eBay. Because of her Hall of Fame award, Crawford was given an opportunity to donate $2,500 of The eBay Foundation’s money to her choice of non-profit organization. She chose to award the money to the Hospice of Marion County.

In the future, she sees herself traveling and speaking to promote eBay Giving Works. She has her first speaking engagement at the University of Kansas in October.

“eBay has changed my life all for the better. Now I feel like I’m on the road to bigger and better things,” Crawford said.

Brendan Gibbons

Brendan Gibbons

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  1. Legacy User July 1, 2008 Reply

    Congrats Danna!!

    — *Deb*

  2. Legacy User July 1, 2008 Reply

    Thanks for posting…..plan on tring these in own auctions coming up on Ebay.Have a great Day.

    — *dove3ducks*

  3. Legacy User July 1, 2008 Reply

    Danna –
    Great article!! You are the BEST!

    Marlene (aka The Savvy Seller)

    — *Marlene*

  4. Legacy User July 1, 2008 Reply

    Congratulations! I can't say it enough times. YOU DESERVE IT! Thanks for being you. I look up to you so much, even though I am sometimes mistaken for your mother. I would be proud to call you daughter, that's for sure, and I am proud to call you friend. Hugzzz!

    — *CatPurry*

  5. Legacy User July 1, 2008 Reply


    Danna, Congratulations on such a great honor! I am in awe of you and your achievements. You are a shining example for all of us who sell on eBay! Thanks for sharing this article with the "starting to sell" eBay members user group!

    Best wishes,

    — *designsbysharla*

  6. Legacy User July 2, 2008 Reply

    Congratulations to PowerSellingMom Danna!! You deserve these awards and so much more! Thanks for all you do! Big Huzzzzzzzzzz!

    — *Cheryl at*

  7. Legacy User July 2, 2008 Reply

    Great Job Danna. We couldn't be prouder of you.
    We love you.

    — *SkipnDawn*

  8. Legacy User July 2, 2008 Reply

    Danna! lots of hugs and kisses to you!!! CONGRATULATIONS!!! You are definately the "Oprah" of ebay! It was an honor to be a part of your cheering ebay live crowd! You ABSOLUTELY DESERVE IT! and I hope you continued success!! Much love and happiness! Forever your pal! :)

    — *Greta (Insatiable Geisha)*

  9. Legacy User July 6, 2008 Reply

    Danna !! You go Girl !!
    Bigger and better things are coming.
    Congrats !!

    — *Yvonne Tagbo*

  10. Legacy User July 6, 2008 Reply

    Congrats! You deserve it and thanks for everything!

    — *melissa cafe-ala-vintage @ebay*

  11. Legacy User July 6, 2008 Reply

    Congratulations Danna! It is a well deserved. You've come so far and we're so proud of you.

    All the best for continued success from your friends at

    — *Jeff*

  12. Legacy User July 7, 2008 Reply

    Thanks to everyone for your kind words and for the support!
    Stop by my site: and JOIN my Newsletter.
    Link is located at the bottom of each page.
    Looking forward to seeing everyone in Orlando, eBay Live 2010!

    Thanks also to this AWESOME writer for Practical eCommerce:
    Brendan Gibbons!

    — *Danna*

  13. Legacy User July 7, 2008 Reply


    Congrats on all your accomplishments. I'm sure you'll be a wonderful speaker!


    — *WebWendy*

  14. Legacy User July 8, 2008 Reply

    Doesn't surprise me at all. Danna is a great businesswoman and professional.

    — *Loretta*

  15. Legacy User July 10, 2008 Reply

    well done danna you have worked so hard to be where you are today and you deserve to win this award for helping and teaching people
    { you rock } x
    best wishes for the future from crazy monkey x

    — *crazy monkey*

  16. Robert Smith August 13, 2010 Reply

    I have heard so much about Dana and glad to find her history here!