Practical Ecommerce

Social Media Wheels Keep On Turning‚ And Fast!

My social media journey started with blogs, then LinkedIn, MySpace, YouTube, Facebook, a few other social networks, social sharing and bookmarking sites thrown in, then Twitter and now, Plurk. Sound familiar? How the wheels of social media evolution do turn. screenshot

It’s hard to keep up. After all, who has time? Once you get locked in to a particular social networking site or application, why move on to the next newest and shiniest one that comes along?

Those were questions I was asking myself, but only to justify my unwillingness to stay in touch with the current state of social media affairs.

For example, I’ve been dragged kicking and screaming into Plurk. And you know what? I like it. The threaded conversations have a familiar feel, but the time-lined interface is totally new (and cool). I’m not too keen on “karma” so accruing “points” doesn’t mean that much to me. Being able to more easily follow conversations though? Yes! Plurk beats Twitter hands down.

In fact, I think the only thing Twitter has going for it now is that it was first to market. Its performance leaves much to be desired, it doesn’t have on-site notification of new followers and the conversation thread is not as easy to follow. You have to constantly click between tabs to see who’s replied or direct messaged you.


Charlene Li and Josh Bernoff, in their ground-breaking new book, Groundswell, make this observation: “Online entrepreneurs are highly competitive, and speed can create a dominant edge because whoever gets to an idea first gets first crack at the visitors (and the traffic). The result is an evolution of new ways for people to interact, moving forward at a blistering rate.”

They go on to say, “Online, people can switch behaviors as soon as they see something better. It’s the force of these millions of people, combined with the rapid evolution of new technologies by trial and error, that makes the groundswell so protean in form and so tough for traditional businesses to deal with.”

My point in quoting Groundswell is that, online, things change quickly. If you fancy yourself a social media early adopter, you might as well attempt to keep up. New and better devices are constantly being built. As such, it’s important to be first to market, even if the product is not quite ready for prime-time, as in the case with Twitter.

I’ve given up on getting stuck in a social networking site/application rut. Might as well try to keep up.

Paul Chaney

Paul Chaney

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  1. Legacy User July 17, 2008 Reply

    Hey Jody ~ I am not new to all of this but am playing a catch up from old school game that seems crazy. One thing I do know is Darrin Rowse is the man to look at for blogging. You can find him and blogging how-to's at

    Have fun!
    If you need any more help let me know…….I've got tons of resources I have been researching!

    — *MJinCali*

  2. Legacy User July 17, 2008 Reply

    social networking is becoming passe with so many "me-too" sites around now…who in the heck wants to create profiles follow 4 different SN sites? talk about a dumb way to waste your time…

    probably its just a age thing i guess.

    — *mark e*

  3. Legacy User July 17, 2008 Reply

    I'm interested in promoting products I'll be selling in an online store; the website should be up & running in a couple months. I'm new to blogging. Where would you suggest I begin? Thx!

    — *Jody*

  4. Legacy User July 17, 2008 Reply

    As a Marketing Consultant I'm always looking for business applications to the latest trend. Completely unfamiliar with Plunk, is it something for small to medium business to look into? Thanks!

    — *BizDish*

  5. jenny88 July 21, 2008 Reply

    Being only 20 i don’t think its something for the young either personally. I’ve set up quite a few different profiles to get a feel for different sites, but now have forgotten what they are. I don’t know how people can do it, its so time consuming, and a bit draining, especially when the sun’s shining outside ha.

    I’d love to know how many hours people spend on these sites and whether they think they’re actually productive, what do people get out of them?

    Jenny O

  6. Paul Chaney July 21, 2008 Reply

    @Jody – I think you’d be wise to purchase a couple of books, including David Meerman Scott’s New Rules of Marketing and PR, and Groundswell by Charlene Li and Josh Bernoff.

    Other than that, I’d say start reading bloggers like Darren Rowse ( and others who talk about blogging for business. (I’d invite you to read my blog, as well.)

    @bizdish – I won’t say Plurk doesn’t have some business application, but for the most part it’s a good place to have a conversation. Think of it as communal online chat. Plurk puts the "social" back in social media.

    Finally, I agree a lot of time can be wasted on social networks. For me, it’s a matter of "throw it on the wall and see if it sticks." In other words, I’m open to experimenting with various applications to see if there might be business benefits to be had there.