Sounds True is a Colorado-based provider of products and services to enable spiritual development. It was founded in the 1980s, and its business model is both interesting and sophisticated. It sells products via wholesale channels. It offers classes and instruction. It publishes a catalog. And it has an ecommerce site with a custom platform that sells both physical and digital products. The manager of this site is Theresa Fox, Sounds True’s managing director – direct and digital, and she joins Practical eCommerce’s Kerry Murdock.