Social media marketing is proving to be an effective way to engage customers and improve sales for online stores.
The social media landscape is, at least for the moment, dominated by two major services, Facebook and Twitter. But there are many other services that offer the possibility of connecting with new customers or building stronger relationships with shoppers already familiar with your store.
Yahoo! Meme is a free microblogging service that allows for inline images and video, mobile reading and posting, and multiple language choices for marketing internationally.
While Meme is not the most popular microblogging service by any means, it is a good service that can help promote your business, which is why I am awarding it three and a half stars out of a possible five in this “The PEC Review.”
“The PEC Review” is my weekly column created to introduce you to the products or services that I believe may help you improve your ecommerce business. This week, let me explain some of the reasons I think that Yahoo! Meme is a good choice for a second microblogging service.
Video: Quick Tour of Yahoo! Meme
Potential Audience Size
While I have already pointed out that Yahoo! Meme is not the largest microblogging service, I do believe the site has potential. For example, it is very easy to invite friends, co-workers, or potential customers to follow your Meme via Yahoo! Mail contacts. This is important because, according to published reports, there are something like 300 million Yahoo! Mail users compared to about 170 million Gmail users.
While it is extremely unlikely that 300 million Yahoo! Mail users will suddenly become Meme users, it does demonstrate that there is still a large potential audience for the service and a convenient way for Meme to spread across that audience.
Inline Pictures and Video
From its inception, Yahoo! Meme has included inline video and images, so that it presents not just a stream of text, but rather a multi-media experience. As a result, the service can be more visual than other options, which in turn, provides ecommerce marketers with the opportunity to appeal to customers not just with words or discounts, but also with audio podcasts, music, pictures, illustrations, and videos.
Like most social media services, Meme allows you to post or read posts from an Internet-enabled mobile device like an Android phone or tablet.
Strong International Presence
Meme has a relatively strong presence in Latin America, Indonesia, the Philippines, and other regions. While this is not necessarily important for every ecommerce merchant, some—particularly those selling services or downloadable content—may find new customers in these markets.
Additionally, the service is actually offered in the native languages for these regions, and again thanks to its visual nature, it can appeal across linguistic lines. For example, I follow several Memers that post in Portuguese, Spanish, and Chinese.
Posting to Meme is also a snap. There are tools like MemeThis that are created for making “Memeing” easier. It is possible to post directly from a Yahoo! Mail account, and the Meme interface is very functional too.
Yahoo! Meme is a serviceable microblogging platform that seems to specialize in multi-media posts that appeal across national boundaries. While I would not recommend Meme as your business’s only or even primary microblogging platform, it does make, in my opinion, a good choice as a second microblogging channel, which is why I have awarded it three and a half out of a possible five stars in this, “The PEC Review.”