If you want to find brand videos having an impact, follow what’s being shared.
Here is a list of the top 20 shared marketing videos over the last thirty days. Included in this list are non-profit organizations, political campaign videos, and an education documentary.
This information is from a collaboration between Unruly Media and Mashable that ranks brands’ social videos worldwide based on the amount of times content has been shared on Facebook, Twitter and in the blogosphere. Rankings, and the number of shares are as of September 17, 2012.
This is a documentary film project on education. The two-hour film covers eight countries and interviews more than 90 teachers of educational alternatives. Financed collectively by hundreds of co-producers, the film has free licenses that allow and encourage copying and reproduction.
220,055 shares in last 30 days. 423,317 shares all time.
Abercrombie & Fitch launched Carly Rae Jepsen’s song “Call Me Maybe” on its official soundtrack. The company asked its male models of its flagship stores to have fun with the song and film it on their phones.
126,443 shares in the last 30 days. 2,194,591 shares all time.
This video from Budweiser aired only once on national TV during the Super Bowl. It commemorates those lost on 9/11 and expresses a national spirit.
117,386 shares in the last 30 days. 2,212,273 shares all time.
This is a hand-on video of the Samsung Galaxy Note II smartphone. It takes viewers through the phone’s key features, such as its large screen size and productivity tools.
86,487 shares in the last 30 days. 95,125 shares all time.
This inspiring video features the amazing athletes of the 2012 Paralympics. It celebrates the spirit of the athletes, who give their all to win. The video is from Samsung, a partner of the games.
84,897 shares in the last 30 days. 93,990 shares all time.
DC Shoes and Ken Block present Gymkhana Five. Shot on the actual streets of San Francisco, this video features fast and precise stunt driving across the urban landscape. The video also features Travis Pastrana on his dirt bike,.
61,054 shares in the last 30 days. 2,000,394 shares all time.
This Carlton Draught ad features a band of beer loving bank robbers, fleeing from a pack of bumbling cops. The ad is a clever parody of the Hollywood car chase cliché’, emphasizing the spirit of fun. The video is no longer public on YouTube.
52,634 shares in the last 30 days. 66,198 shares all time.
On the 130th anniversary of the founding of Banco Sabadell, the bank wanted to pay homage to its city. This flashmob occurs with 100 people from the Vallès Symphony Orchestra, the Lieder, Amics de l’Òpera and Coral Belles Arts choirs.
52,192 shares in the last 30 days. 589,752 shares all time.
This funny video features Cookie Monster spoofing Carly Rae Jepsen’s song “Call Me Maybe.” Sesame Street is a production of Sesame Workshop, a nonprofit educational organization.
43,541 shares in the last 30 days. 786,925 shares all time.
To commemorate The LEGO Group celebrating its 80th birthday, this animated film is a narrative look at its history. Follow the founder and his sons and they face their early perils and invent the unique toy brand.
43,041 shares in the last 30 days. 155,801 shares all time.
This is a thirty-second ad for ESPN’s SportsCenter. It’s a funny glimpse into the world of commentator John Clayton after a SportsCenter segment. This spot is also broadcast on television, demonstrating the success of the campaign.
41,739 shares in the last 30 days. 73,001 shares all time.
World record-holding highliner Faith Dickey tries to walk a rope between two speeding trucks. The stunt was set up to show the precise handling of the new Volvo FH trucks. It was filmed on an unopened highway in Croatia in cooperation with Hollywood stunt director Peter Pedrero.
39,552 shares in the last 30 days. 48,489 shares all time.
This video is by AMC and its site putzombiesback.com for fans of the AMC show The Walking Dead. The video features zombies walking the actual city streets and scaring pedestrians, rather than on its program where they’re supposed to be.
33,164 shares in the last 30 days. 406,077 shares all time.
This funny video records how a seagull stole a GoPro camera, and flew over the water in front of Golden Gate Bridge. It also demonstrates how the camera managed to survive, recording everything.
31,036 shares in the last 30 days. 36,489 shares all time.
This is a presidential campaign video by BarackObama.com. It features Bill Clinton, identifying what he feels to be a clear choice between the economic plans of the two presidential candidates.
27,226 shares in the last 30 days. 31,510 shares all time.
This is a musical video mash-up of Mister Rogers Neighborhood by John D. Boswell, aka melodysheep, for PBS Digital Studios. The video celebrates the creative message and educational legacy of Fred Rogers’ show.
25,656 shares in the last 30 days. 1,010,112 shares all time.
This is another presidential campaign video by BarackObama.com. It features George Clooney, Bill Clinton, Michelle and President Obama — reflecting on the events and challenges of the last four years.
20,742 shares in the last 30 days. 21,141 shares all time.
French beat-box phenomenon Eklips performs a four minutes history of hip-hop music for international urban music channel Trace Urban. The video features phenomenal musical skills in a single take.
19,720 shares in the last 30 days. 1,334,542 shares all time.
This is another presidential campaign video by BarackObama.com. It features President Obama addressing crowds with his campaign message to get votes, as well as campaign volunteers.
18,962 shares in the last 30 days. 26,445 shares all time.
This is a humorous video by Contrex, a French mineral drink company. It features people riding exercise bikes to power a gigantic male stripper light display.
18,876 shares in the last 30 days. 1,165,639 shares all time.