-
Marketing & Advertising
SEO: Managing Inbound Link Equity
July 28, 2010 • Amanda Barnes
Links point to your website from all corners of the online world. Some links, like friends, come and go. However, some are very rare, and making sure you keep them current and connected is critical to your website success. I’m not talking about new links. I’m talking about links that ...
-
Marketing & Advertising
Ecommerce Redesign: Five SEO Pitfalls to Avoid
June 24, 2010 • Amanda Barnes
A new website launch or redesign requires the integration of management and marketing staff, as well as members of your design, content and tech teams. Each of these groups plays an integral role in the site’s overall success. A new or redesigned website will also want to drive traffi...