Anne Kennedy
Anne F. Kennedy is an international search strategist, and the founder of US-based Beyond Ink USA, with international partners in Iceland, China, Denmark, Italy, Sweden, and the UK. She serves on the Advisory Board for the Search Engine Strategies Conferences. Clients have included hundreds of companies, both large and small. She is co-author of Global Search Engine Marketing.
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Marketing & Advertising
Tips on Targeting Other Countries with Google AdWords
March 27, 2012 • Anne Kennedy
With Google's dominant hold on market share around the world, the tools and interfaces you already know -- Google AdWords, Google Analytics, and Google Webmaster Tools -- should help you successfully implement campaigns in other countries.
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Marketing & Advertising
How to Optimize Your Site for Google in Foreign Countries
February 14, 2012 • Anne Kennedy
As with SEO in your own language, attention to the basics pays off. Just as you would do when working in your own country, when working outside your home country and language be sure to build your site with algorithm-friendly architecture, load it with relevant content, and attract inbound links from authoritative sites.
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Marketing & Advertising
How to Point Google to the Country You’re Targeting
January 9, 2012 • Anne Kennedy
In most countries around the world, Google is the leading online search engine by far. Exceptions include Japan and Taiwan, where Yahoo! is the favorite, although search results for Yahoo! Japan are provided by Google.
6 ChatGPT Prompts for Text Analysis
AI Pushes SEO to Social and More
Testing 7 AI Logo Generators
20 Recommerce Brands, Marketplaces, Platforms
Charts: 2023 Global Shopping Trends
Charts: U.S. Retail Ecommerce Sales Q1 2023
How to Evaluate Sales Channels in 2023
