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Marketing & Advertising
Tips on Targeting Other Countries with Google AdWords
March 27, 2012 • Anne Kennedy
With Google's dominant hold on market share around the world, the tools and interfaces you already know -- Google AdWords, Google Analytics, and Google Webmaster Tools -- should help you successfully implement campaigns in other countries.
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Marketing & Advertising
How to Optimize Your Site for Google in Foreign Countries
February 14, 2012 • Anne Kennedy
As with SEO in your own language, attention to the basics pays off. Just as you would do when working in your own country, when working outside your home country and language be sure to build your site with algorithm-friendly architecture, load it with relevant content, and attract inbound links from authoritative sites.