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    Cathy Oori

    Cathy Qori

    Cathy Qori has worked in Internet marketing since 1995, when she owned and operated a small Internet Service Provider business. She is currently director of digital strategy at Catholic Charities of Baltimore. Before that, she provided local and national for-profit and non-profit organizations with successful marketing, SEO, email, and website strategies. She is the author of a marketing textbook and numerous articles and has been an adjunct faculty member of marketing and e-business at Towson University and Notre Dame of Maryland University.

  • Design & Development

    How to Choose Charitable Auction Software

    March 4, 2015 •

    Many non-profit organizations (NPOs) hold charitable auctions to raise funds. Often, software is needed to manage bidding, checkout, and administrative functions. To choose the software package that best fits your needs, consider the options you must have, those it would be good to have, and those you won’t use Read More »

  • Marketing

    How to Create a Social Media Strategy

    February 16, 2015 •

    Your organization needs a social media presence. One approach is to choose a platform such as Facebook or Twitter and start posting, but this probably won’t be very successful. To be effective, begin by creating a social media strategy. You don’t have to start from scratch. There are plenty of resources available online. Here are some of the most useful Read More »

  • Conversion

    Future of Non-profits Depends on ‘Generation Y’

    November 3, 2014 •

    One of the most the most useful ways we can segment non-profit donors is by generation. Different generations, as a whole, have different giving patterns. Non-profit marketers should be able to build successful contribution campaigns based on generational giving characteristics. Here are some of the main facts about the generations — summarized in the illustration below Read More »

  • Marketing

    Using Social Media for Nonprofit Fundraising

    June 30, 2014 •

    There are many good reasons to try fundraising with social media. And there's one important reason not to: Most of the time, it doesn’t work. A Google search reveals that while there are more than 20 million stories about fundraising with social media, there are few reports of actual campaign success Read More »

  • Conversion

    Nonprofit Organizations: Employee Training Key

    June 2, 2014 •

    All too often in the nonprofit world, budget constraints force organizations to make hard choices between funding programs and training employees. Important charity rating services like and weigh their evaluations heavily against high levels of “administrative spending,” and unfortunately employee training falls in this category Read More »