Cathy Oori
Cathy Qori has worked in Internet marketing since 1995, when she owned and operated a small Internet Service Provider business. She is currently director of digital strategy at Catholic Charities of Baltimore. Before that, she provided local and national for-profit and non-profit organizations with successful marketing, SEO, email, and website strategies. She is the author of a marketing textbook and numerous articles and has been an adjunct faculty member of marketing and e-business at Towson University and Notre Dame of Maryland University. cathy.qori@gmail.com
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Design & Development
How to Choose Charitable Auction Software
March 4, 2015 • Cathy Qori
Many non-profit organizations (NPOs) hold charitable auctions to raise funds. Often, software is needed to manage bidding, checkout, and administrative functions. To choose the software package that best fits your needs, consider the options you must have, those it would be good to have, and those you won’t use.
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Marketing & Advertising
How to Create a Social Media Strategy
February 16, 2015 • Cathy Qori
Your organization needs a social media presence. One approach is to choose a platform such as Facebook or Twitter and start posting, but this probably won’t be very successful. To be effective, begin by creating a social media strategy. You don’t have to start from scratch. There are plenty of resources available online. Here are some of the most useful.
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Conversion
Future of Non-profits Depends on ‘Generation Y’
November 3, 2014 • Cathy Qori
One of the most the most useful ways we can segment non-profit donors is by generation. Different generations, as a whole, have different giving patterns. Non-profit marketers should be able to build successful contribution campaigns based on generational giving characteristics. Here are some of the main facts about the generations — summarized in the illustration below.
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Marketing & Advertising
Using Social Media for Nonprofit Fundraising
June 30, 2014 • Cathy Qori
There are many good reasons to try fundraising with social media. And there's one important reason not to: Most of the time, it doesn’t work. A Google search reveals that while there are more than 20 million stories about fundraising with social media, there are few reports of actual campaign success.
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Staffing
Nonprofit Organizations: Employee Training Key
June 2, 2014 • Cathy Qori
All too often in the nonprofit world, budget constraints force organizations to make hard choices between funding programs and training employees. Important charity rating services like GuideStar.org and CharityNavigator.org weigh their evaluations heavily against high levels of “administrative spending,” and unfortunately employee training falls in this category.
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