Christian Arno
Christian Arno is founder of online translation company Lingo24, specialists for the marketing, advertising and communications industries. Lingo24 is a UK-based global translation company, with operations on four continents. We offer a professional round-the-clock translation service, with a network of 4,000 translators and clients in over sixty countries.
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Conversion
Capture U.S. Hispanic Consumers with Website Localization
May 24, 2011 • Christian Arno
If you are looking to break ground in fresh new markets, you’ve probably by now realized the importance of multilingual marketing. But while you’re expanding your business abroad, are you forgetting the domestic foreign-language market? The 2009 U.S. Census found that a fifth of the U....
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Design & Development
Strategies for Global Domain Names
December 20, 2010 • Christian Arno
Domain names have become big business in the world of ecommerce. Logo.com recently sold (according to TechCrunch) for $500,000 to a company called – you guessed it – Logo.com. The ...
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Marketing & Advertising
Search Optimization, Social Media and the Foreign Language Internet
November 16, 2010 • Christian Arno
With social networking, blogging, microblogging, social bookmarking and video sharing, people from all corners of the digital world are brought together under one virtual roof. Social media has landed; and it’s here to stay. And the beauty of social media is it is largely free. So it’s...
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Design & Development
Language Translation for Ecommerce Video
October 15, 2010 • Christian Arno
Editor's Note: We welcome Christian Arno as our new language-translation contributor. Arno is a professional linguist, and the founder of Lingo24, a translation and localization firm with translators located worldwide. With the advent of the digital age, borders have become blurred. Wh...
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Conversion
Language Translation: Test Product Names before Entering New Countries
August 24, 2010 • Christian Arno
A product’s name, for all intents and purposes, is the product. It’s what consumers grow to trust and identify with. The name is vital in building a brand’s identity over time. But with international markets, there is an added complexity, as the message represented by words and symbols ...
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