Craig Smith
Craig Smith is founder and CEO of Trinity Insight, an ecommerce optimization agency and Inc. 5000 company. Trinity helps brands grow ecommerce revenue by driving qualified traffic and improving digital experiences.
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Analytics & Data
20 KPIs to Drive Customer Journey Campaigns
November 6, 2018 • Craig Smith
If you are developing a digital marketing campaign for your ecommerce business, then data should play a central role in your decision-making process. In this post, I'll look at key performance indicators to track in the entire campaign, to drive performance.
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Conversion
Need More Conversions? Improve the Customer Journey
October 4, 2018 • Craig Smith
The concept of a customer journey can serve as a practical guide for ecommerce merchants who want to grow their businesses. It tells them where to invest their marketing efforts,
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