Analytics & Data
November 6, 2018 • Craig Smith
If you are developing a digital marketing campaign for your ecommerce business, then data should play a central role in your decision-making process. In this post, I'll look at key performance indicators to track in the entire campaign, to drive performance.
October 4, 2018 • Craig Smith
The concept of a customer journey can serve as a practical guide for ecommerce merchants who want to grow their businesses. It tells them where to invest their marketing efforts,