June 2, 2009 • Dan Wilson
Every time customers experience your brand, you want them to remember what you do, why it is important to them, and why it is unique to you. By developing a clear expression of what is important to your customers and unique to you
April 7, 2009 • Dan Wilson
You want your customers to remember the essence of your company, not just its public face. Your brand is not your website look and feel, your logo, or even your snappy slogan. These help clarify your brand and make it more memorable for your customers.